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Gesellschaftsorientiertes Marketing : marktorientierte Unternehmungspolitik im Wandel
Fässler, Eduard - 1989
Persistent link: https://www.econbiz.de/10000083029
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Management of marketing
Lancaster, Geoff - 2005
Persistent link: https://www.econbiz.de/10002157818
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Marketing management
Kotler, Philip; Keller, Kevin Lane - 2006 - 12. ed.
Persistent link: https://www.econbiz.de/10013474938
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Marketing management
Kotler, Philip - 2003 - 11. ed., international ed.
Persistent link: https://www.econbiz.de/10013475021
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Marketing-Management : Strategien für wertschaffendes Handeln
Kotler, Philip; Keller, Kevin Lane; Bliemel, Friedhelm - 2007 - 12., aktualisierte Aufl.
"Marketing" von Heribert Meffert (in dieser Nr.) und Robert Nieschlags Kompendium (ID 16/95; im VLB 18. Auflage 1997), beide …
Persistent link: https://www.econbiz.de/10014004836
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Brand meaning management
MacInnis, Deborah J. (contributor);  … - 2015
Persistent link: https://www.econbiz.de/10011288785
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Introduction to marketing
McDaniel, Carl D.; Lamb, Charles W.; Hair, Joseph F. - 2008 - 9. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003486976
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Marketing management : a strategic decision-making approach
Mullins, John W.; Walker, Orville C. - 2013 - 8. ed
Persistent link: https://www.econbiz.de/10009517183
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Marketing IS management : the wisdom of Peter Drucker
Webster, Frederick E. - In: Journal of the Academy of Marketing Science 37 (2009) 1, pp. 20-27
Persistent link: https://www.econbiz.de/10003830095
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A frustated quest for community
Donaldson, Thomas - In: Journal of the Academy of Marketing Science 37 (2009) 1, pp. 44-46
Persistent link: https://www.econbiz.de/10003830102