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~subject:"Markenartikel"
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Die Entwicklung von Markenname...
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Markenartikel
Innovation
88,554
Innovationsmanagement
20,161
Innovation management
19,453
innovation
12,963
Theorie
12,723
Theory
12,419
Deutschland
10,633
Technischer Fortschritt
9,655
Technological change
8,976
Germany
8,574
Brand
7,775
Marketing
6,902
Konsumentenverhalten
6,871
Consumer behaviour
6,840
Technologiepolitik
6,737
Technology policy
6,641
Markenführung
6,210
Brand management
6,204
USA
5,381
Patent
5,202
Industrieforschung
5,085
Welt
5,067
World
4,997
United States
4,996
Industrial research
4,812
Produktentwicklung
4,705
Entrepreneurship
4,510
SME
4,496
KMU
4,458
Wissenstransfer
4,377
New product development
4,335
Knowledge transfer
4,301
Unternehmenserfolg
4,172
Firm performance
4,068
China
3,945
Unternehmensgründung
3,939
Entrepreneurship approach
3,835
Markenimage
3,662
Business start-up
3,614
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Online availability
All
Undetermined
2,760
Free
1,269
Type of publication
All
Article
6,130
Book / Working Paper
2,958
Journal
26
Type of publication (narrower categories)
All
Article in journal
4,619
Aufsatz in Zeitschrift
4,619
Aufsatz im Buch
845
Book section
845
Graue Literatur
439
Non-commercial literature
439
Hochschulschrift
409
Working Paper
347
Arbeitspapier
327
Thesis
285
Collection of articles of several authors
133
Sammelwerk
133
Aufsatzsammlung
84
Bibliografie enthalten
75
Bibliography included
75
Case study
72
Fallstudie
72
Reprint
67
Conference paper
57
Konferenzbeitrag
57
Dissertation u.a. Prüfungsschriften
42
Konferenzschrift
41
Conference proceedings
24
Collection of articles written by one author
15
Lehrbuch
15
Sammlung
15
Handbook
14
Handbuch
14
Textbook
13
Amtsdruckschrift
12
Government document
12
Ratgeber
12
Company information
11
Firmeninformation
11
Guidebook
10
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8
Festschrift
8
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8
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8
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7
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English
6,997
German
1,288
Undetermined
769
French
45
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7
Polish
7
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6
Dutch
5
Russian
4
Finnish
2
Spanish
2
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1
Bulgarian
1
Danish
1
Croatian
1
Hungarian
1
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1
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Author
All
Sattler, Henrik
35
Keller, Kevin Lane
33
De Chernatony, Leslie
32
Bruhn, Manfred
28
Burmann, Christoph
27
Esch, Franz-Rudolf
27
Fournier, Susan
27
Dawes, John
24
Phau, Ian
24
Baumgarth, Carsten
23
Huber, Frank
23
Meffert, Heribert
19
Sarkar, Abhigyan
19
Hildebrandt, Lutz
18
Hruschka, Harald
18
Fetscherin, Marc
17
Franses, Philip Hans
17
Melewar, T. C.
17
Romaniuk, Jenni
17
Ahlert, Dieter
16
Bauer, Hans H.
16
Bronnenberg, Bart J.
16
Ko, Eunju
16
Diamantopoulos, Adamantios
15
Dubé, Jean-Pierre
15
Kapferer, Jean-Noël
15
King, Stephen
15
Sharp, Byron
15
Steenkamp, Jan-Benedict E. M.
15
Chintagunta, Pradeep K.
14
Khan, Imran
14
Olbrich, Rainer
14
Sarkar, Juhi Gahlot
14
Bang, Nguyen
13
Guzman, Francisco
13
Japutra, Arnold
13
Loureiro, Sandra Maria Correia
13
Veloutsou, Cleopatra
13
Aaker, David A.
12
Elliott, Richard
12
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Institution
All
Springer Fachmedien Wiesbaden
16
National Bureau of Economic Research
13
Markenverband
12
Gesellschaft zur Erforschung des Markenwesens
10
NetLibrary, Inc
7
Verlag Dr. Kovač
6
Information Resources Management Association
5
Europäische Kommission
4
Europäische Kommission / Generaldirektion Umwelt
4
Haufe-Lexware GmbH & Co. KG
4
United States Trademark Association
4
Europäische Kommission / Gemeinsame Forschungsstelle 5109549-X
3
Fördergesellschaft Marketing an der Universität Augsburg
3
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
3
UNCTAD Secretariat
3
Universitat Pompeu Fabra / Departament d'Economia i Empresa
3
AMACOM
2
American Marketing Association
2
Books on Demand GmbH <Norderstedt>
2
Center for Economic Research <Tilburg>
2
Chambre de commerce et d'industrie de Paris
2
Erasmus Research Institute of Management
2
Europäische Kommission / Gemeinsame Forschungsstelle
2
Foreign Department of the Continental and Commercial Banks
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Group of Governmental Experts on the Economic, Commercial and Developmental Aspects of Industrial Property in the Transfer of Technology to Developing Countries, Geneva
2
Harvard Graduate School of Business Administration
2
Helmut-Schmidt-Universität
2
Hochschule Offenburg
2
Institut für Demoskopie Allensbach
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
Markendialog <8, 2004, Frankfurt, Main>
2
Nomos Verlagsgesellschaft
2
Pan American Union / General Legal Division
2
United Nations Conference on Trade and Development, Trade and Development Board, Committee on Transfer of Technology
2
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
12. Congrès international de droit financier et fiscal, Knokke (Belgique) 1958
1
A. C. Nielsen Company
1
Access Marketing Management e.V.
1
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Published in...
All
The journal of brand management : an international journal
283
Journal of business research : JBR
278
The journal of product & brand management
198
Journal of retailing and consumer services
164
The Trademark reporter
82
Psychology & marketing
77
Markenartikel : das Magazin für Markenführung
74
European journal of marketing : EJM
70
Journal of marketing research : JMR
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
SpringerLink / Bücher
62
Journal of advertising research
56
Journal of marketing
53
Asia Pacific journal of marketing and logistics
46
Marketing letters : a journal of research in marketing
42
Journal of strategic marketing
40
Marketing intelligence & planning
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of consumer marketing
38
Journal of fashion marketing and management
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing communications
35
Marketing : ZFP ; journal of research and management
34
Business horizons
33
Jahrbuch der Absatz- und Verbrauchsforschung
32
Journal of international consumer marketing
32
Journal of retailing
32
International journal of hospitality management
31
International journal of market research : JMRS ; the journal of the Market Research Society
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
Journal of the Academy of Marketing Science
30
Industrial marketing management : the international journal for industrial and high-tech firms
29
Journal of promotion management : JPM
29
International journal of advertising : the quarterly review of marketing communications
28
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
Journal of marketing management : MM
28
Brands and branding
27
European journal of marketing
27
International journal of consumer studies
26
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Source
All
ECONIS (ZBW)
8,831
USB Cologne (EcoSocSci)
242
EconStor
23
BASE
5
OLC EcoSci
5
USB Cologne (business full texts)
4
ArchiDok
4
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Showing
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date (oldest first)
1
Der Markentransfer
Hätty, Holger
-
1989
Persistent link: https://www.econbiz.de/10000081801
Saved in:
2
Erfolgsfaktoren von Markentransfers
Zatloukal, Grit
-
1999
Persistent link: https://www.econbiz.de/10001468855
Saved in:
3
The origin of brands : how product evolution creates endless possibilities for new brands
Ries, Al
;
Ries, Laura
-
2004
-
1. ed.
Persistent link: https://www.econbiz.de/10001911830
Saved in:
4
Die Quantifizierung von Markteintrittseffekten mit Verfahren der dynamischen Marktstrukturanalyse
Michaelis, Lea
-
2005
Persistent link: https://www.econbiz.de/10003011428
Saved in:
5
Innovationsaktivitäten wissensintensiver Dienstleistungen : die Markenanmeldung als Indikator
Gotsch, Matthias
-
2012
Persistent link: https://www.econbiz.de/10009511797
Saved in:
6
How to plan and execute the marketing campaign : strategies for research, budget, copy, media, merchandising, and market testing, plus an actual marketing campaign document and 42...
Rice, Craig S.
-
1966
Persistent link: https://www.econbiz.de/10000539373
Saved in:
7
Jahrbuch Markentechnik
Wiesbaden : Gabler
;
1995-2008/09: Frankfurt, M. : Dt. …
-
[1.]1995; 2.1997/98(1997) - 8.2011/12(2010); damit …
Persistent link: https://www.econbiz.de/10000542681
Saved in:
8
Das Metaprodukt : Produktentwicklung und Marketing von Markenartikeln
Linn, Carl E.
-
1992
Persistent link: https://www.econbiz.de/10000335071
Saved in:
9
Marke als System : ihre Eigenkräfte regeln den Markt
Otte, Thomas
-
1993
Persistent link: https://www.econbiz.de/10000415097
Saved in:
10
Handbuch
Markenartikel
: Anforderungen an die Markenpolitik aus Sicht von Wissenschaft und Praxis
Bruhn, Manfred
(
contributor
)
-
1994
Persistent link: https://www.econbiz.de/10000417807
Saved in:
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