I examine the importance of physicians in the process by which patients receive either trade-name or generic drugs …. Using a dataset on physicians, their patients, and the multisource drugs prescribed, I find that almost all physicians … prescribe both types of drugs to their patients, but some physicians are more likely to prescribe generic drugs while other …

easier access to information, patients are becoming more demanding and even go as far as questioning their physicians … generic drugs. Using a stated preference model based on a choice survey, I have found evidence of how significant physicians …

generics and their market shares. This relationship is stronger for pharmaceuticals under reference pricing rather than …. -- pharmaceuticals ; pharmacies ; generic substitution …

generics and their market shares. This relationship is stronger for pharmaceuticals under reference pricing rather than …