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Principles of advertising
Wirsig, Woodrow (contributor) - 1963
Persistent link: https://www.econbiz.de/10003153254
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Twenty-five years of antitrust : annual lectures delivered before the Assembly of the Bar of the City of New York
Handler, Milton - 1973
Persistent link: https://www.econbiz.de/10000625812
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Determining promotional strategy : an investigation of the advertising/sales promotion allocation decision process
Strang, Roger Andrew - 1977
Persistent link: https://www.econbiz.de/10002912776
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Brand attitudes as measures of advertising effects
Greene, Jerome D.; Stock, J. Stevens - In: Journal of advertising research 6 (1966) 2, pp. 14-22
Persistent link: https://www.econbiz.de/10002520894
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Individual exposure to advertising and changes in brands bought
Benson, Purnell H. - In: Journal of advertising research 7 (1967) 4, pp. 27-31
Persistent link: https://www.econbiz.de/10001900309
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Non-awareness and non-usage
Bird, Michael; Ehrenberg, A. S. C. - In: Journal of advertising research 6 (1966) 4, pp. 4-8
Persistent link: https://www.econbiz.de/10001911505
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An empirical investigation of advertising competition
Clarke, Darral Glen - 1972
Persistent link: https://www.econbiz.de/10002004018
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A multivariate regresion analysis of the responses of competing brands to advertising : Reiss
Bass, Frank M.; Beckwith, Neil E. - 1971
Persistent link: https://www.econbiz.de/10001879414
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Measuring advertising effectiveness. Selected readings
Wheatley, John J. (ed.) - 1969
Persistent link: https://www.econbiz.de/10000575781
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Relevanz von Werbeeinstellungen zur Kontrolle langfristiger Werbewirkung im Fall etablierter Konsumgütermarken
Schlichthorst, Marisa - 2006
bezüglich der Werbung eine bedeutendere Rolle für die Beeinflussung des Kaufverhaltens als die Werbeeinstellung und eignen sich …
Persistent link: https://www.econbiz.de/10010298433