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~subject:"Markenartikel"
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Management of the advertising...
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Markenartikel
Werbung
13,788
Advertising
9,723
Werbewirkung
3,756
Advertising effects
3,700
Konsumentenverhalten
2,842
Consumer behaviour
2,836
Online-Marketing
1,766
Internet marketing
1,761
Theorie
1,366
Theory
1,335
Deutschland
939
USA
908
Marketing
792
United States
758
Markenführung
724
Brand management
720
advertising
642
Marketingmanagement
636
Marketing management
617
Werbungsbetrieb
582
Social Web
539
Social web
538
Germany
472
Preismanagement
458
Pricing strategy
458
Markenimage
445
Vereinigte Staaten
434
Brand image
433
Wettbewerb
404
Zielgruppe
346
Brand
338
Target group
333
Werbewirtschaft
313
Werbepsychologie
298
Competition
297
Öffentlichkeitsarbeit
283
Advertising industry
277
Marktforschung
273
Großbritannien
271
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Undetermined
151
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47
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Article
256
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169
Journal
2
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Article in journal
220
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220
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19
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19
Graue Literatur
19
Non-commercial literature
19
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15
Arbeitspapier
12
Thesis
12
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12
Aufsatzsammlung
6
Case study
5
Fallstudie
5
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4
Ratgeber
4
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3
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3
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2
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2
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2
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2
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2
Conference paper
2
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2
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2
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2
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2
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2
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2
Bildband
1
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1
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1
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1
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1
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1
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1
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1
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Language
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English
342
German
59
Undetermined
27
Author
All
Wheeler, Alina
8
Domizlaff, Hans
6
Keller, Kevin Lane
5
Ko, Eunju
5
Adjouri, Nicholas
4
Allen, Chris T.
4
Gierl, Heribert
4
O'Guinn, Thomas C.
4
Rosengren, Sara
4
Semenik, Richard J.
4
Wang, Jing
4
Chioveanu, Ioana
3
Dahlén, Micael
3
Du, Rex Yuxing
3
Hackley, Christopher E.
3
Hayes, Jameson L.
3
Hill, Shawndra
3
Karray, Salma
3
Kennedy, Rachel
3
Ketelaar, Paul E.
3
King, Karen Whitehill
3
Romaniuk, Jenni
3
Röper, Burkhardt
3
Schlichthorst, Marisa
3
Srinivasan, Shuba
3
Wilbur, Kenneth C.
3
Amrouche, Nawel
2
Andreae, Clemens-August
2
Bernritter, Stefan F.
2
Blume, Otto
2
Broadbent, Tim
2
Chae, Heeju
2
Chapman, John F.
2
Chen, Huan
2
Clark, C. Robert
2
Cohen, Justin
2
Conrad, Hans-Gerd
2
Dens, Nathalie
2
Doraszelski, Ulrich
2
Draganska, Michaela
2
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Institution
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American Marketing Association
1
Association of the Bar of the City of New York
1
Axel Springer Verlag
1
Campus Verlag
1
Committee on Advertising
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Grey Düsseldorf GmbH & Co. KG
1
Handelskammer Deutschland-Schweiz
1
Harvard Graduate School of Business Administration
1
Henkel-Kommanditgesellschaft auf Aktien / Unternehmenskommunikation
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
Information Resources Management Association
1
Tagung Durch's Dickicht der Attraktionen - Marketing im Übergang vom Produkt- zum Kommunikationswettbewerb <1990, Nürnberg>
1
United States Trademark Association
1
Österreichische Werbewissenschaftliche Gesellschaft
1
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Published in...
All
Journal of business research : JBR
17
Journal of advertising research
16
International journal of advertising : the quarterly review of marketing communications
11
Journal of advertising
11
Journal of marketing communications
8
International journal of advertising : the review of marketing communications
7
Journal of promotion management : JPM
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
The journal of product & brand management
6
Journal of retailing and consumer services
5
European journal of operational research : EJOR
4
International journal of production economics
4
Psychology & marketing
4
The journal of brand management : an international journal
4
International journal of internet marketing and advertising : IJIMA
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of global fashion marketing : JGfM
3
Journal of marketing
3
Journal of promotion management : innovations in planning and applied research
3
Report / Marketing Science Institute
3
Advertising theory
2
American journal of agricultural economics
2
Asia Pacific journal of marketing and logistics
2
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
2
Europäische Hochschulschriften / 5
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of agricultural & food industrial organization
2
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
2
Journal of international consumer marketing
2
Journal of marketing research : JMR
2
Journal of the Academy of Marketing Science
2
Journal of wine economics
2
Markenartikel : das Magazin für Markenführung
2
Markenartikel heute : Marke, Markt und Marketing
2
Marketing : ZFP ; journal of research and management
2
Marketing letters : a journal of research in marketing
2
Quantitative marketing and economics : QME
2
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Source
All
ECONIS (ZBW)
392
USB Cologne (EcoSocSci)
34
EconStor
1
Showing
1
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1
Principles of advertising
Wirsig, Woodrow
(
contributor
)
-
1963
Persistent link: https://www.econbiz.de/10003153254
Saved in:
2
Twenty-five years of antitrust : annual lectures delivered before the Assembly of the Bar of the City of New York
Handler, Milton
-
1973
Persistent link: https://www.econbiz.de/10000625812
Saved in:
3
Determining promotional strategy : an investigation of the advertising/sales promotion allocation decision process
Strang, Roger Andrew
-
1977
Persistent link: https://www.econbiz.de/10002912776
Saved in:
4
Brand attitudes as measures of advertising effects
Greene, Jerome D.
;
Stock, J. Stevens
- In:
Journal of advertising research
6
(
1966
)
2
,
pp. 14-22
Persistent link: https://www.econbiz.de/10002520894
Saved in:
5
Individual exposure to advertising and changes in brands bought
Benson, Purnell H.
- In:
Journal of advertising research
7
(
1967
)
4
,
pp. 27-31
Persistent link: https://www.econbiz.de/10001900309
Saved in:
6
Non-awareness and non-usage
Bird, Michael
;
Ehrenberg, A. S. C.
- In:
Journal of advertising research
6
(
1966
)
4
,
pp. 4-8
Persistent link: https://www.econbiz.de/10001911505
Saved in:
7
An empirical investigation of advertising competition
Clarke, Darral Glen
-
1972
Persistent link: https://www.econbiz.de/10002004018
Saved in:
8
A multivariate regresion analysis of the responses of competing brands to advertising : Reiss
Bass, Frank M.
;
Beckwith, Neil E.
-
1971
Persistent link: https://www.econbiz.de/10001879414
Saved in:
9
Measuring advertising effectiveness. Selected readings
Wheatley, John J.
(
ed.
)
-
1969
Persistent link: https://www.econbiz.de/10000575781
Saved in:
10
Relevanz von Werbeeinstellungen zur Kontrolle langfristiger Werbewirkung im Fall etablierter Konsumgütermarken
Schlichthorst, Marisa
-
2006
bezüglich der
Werbung
eine bedeutendere Rolle für die Beeinflussung des Kaufverhaltens als die Werbeeinstellung und eignen sich …
Persistent link: https://www.econbiz.de/10010298433
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