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Markenartikel
Konsumentenverhalten
79,140
Consumer behaviour
78,707
Theorie
9,723
Theory
9,557
Beziehungsmarketing
8,950
Relationship marketing
8,938
Markenführung
7,418
Brand management
7,415
Markenimage
6,555
Brand image
6,529
Online-Handel
6,004
Online retailing
5,986
Social Web
5,558
Social web
5,554
Kundenzufriedenheit
5,506
Customer satisfaction
5,503
Electronic Commerce
5,328
E-commerce
5,160
Online-Marketing
5,034
Internet marketing
5,000
USA
4,945
United States
4,747
Digitale Plattform
4,576
Digital platform
4,568
Deutschland
4,437
Dienstleistungsqualität
4,429
Service quality
4,426
Brand
4,235
Einzelhandel
4,152
Germany
4,116
Retail trade
4,074
Werbewirkung
3,630
Advertising effects
3,588
Verbraucherverhalten
3,563
Experiment
3,381
Emotion
3,156
Website
3,054
Werbung
2,995
Advertising
2,956
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All
Undetermined
2,028
Free
637
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Article
3,413
Book / Working Paper
817
Journal
2
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Article in journal
3,146
Aufsatz in Zeitschrift
3,146
Aufsatz im Buch
258
Book section
258
Graue Literatur
152
Non-commercial literature
152
Hochschulschrift
130
Working Paper
120
Arbeitspapier
113
Thesis
98
Conference paper
40
Konferenzbeitrag
40
Reprint
38
Collection of articles of several authors
27
Sammelwerk
27
Bibliografie enthalten
14
Bibliography included
14
Aufsatzsammlung
10
Case study
8
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8
Fallstudie
8
Konferenzschrift
7
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4
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3
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3
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3
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3
Amtsdruckschrift
2
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2
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2
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2
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2
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1
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1
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English
3,999
German
221
French
7
Polish
3
Undetermined
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1
Dutch
1
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Dawes, John
22
Phau, Ian
21
Sarkar, Abhigyan
19
Fournier, Susan
16
Hildebrandt, Lutz
16
Fetscherin, Marc
15
Diamantopoulos, Adamantios
14
Romaniuk, Jenni
14
Sarkar, Juhi Gahlot
14
Dubé, Jean-Pierre
13
Ko, Eunju
13
Loureiro, Sandra Maria Correia
13
Bang, Nguyen
12
Guzman, Francisco
12
Hruschka, Harald
12
Huber, Frank
12
Japutra, Arnold
12
Keller, Kevin Lane
12
Sattler, Henrik
12
Baumgartner, Bernhard
11
Bronnenberg, Bart J.
11
Veloutsou, Cleopatra
11
Boztuğ, Yasemin
10
Ekinci, Yuksel
10
Gunasti, Kunter
10
Khamitov, Mansur
10
Sharp, Byron
10
Bagozzi, Richard P.
9
De Chernatony, Leslie
9
Han, Heesup
9
Herrmann, Andreas
9
Khan, Imran
9
Kumar, Vikas
9
MacInnis, Deborah J.
9
Melewar, T. C.
9
Paap, Richard
9
Park, C. Whan
9
Sreejesh, S.
9
Thomson, Matthew
9
Trinh, Giang
9
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Information Resources Management Association
4
National Bureau of Economic Research
4
Springer Fachmedien Wiesbaden
4
Verlag Dr. Kovač
3
Europäische Kommission
2
NetLibrary, Inc
2
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
2
Universitat Pompeu Fabra / Departament d'Economia i Empresa
2
AMACOM
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Athens Institute for Education and Research
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
1
Egmont-Ehapa-Verlag <Stuttgart>
1
Ehapa-Verlag <Stuttgart>
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Hessische Landesanstalt für Privaten Rundfunk <Kassel>
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
Institut für Handelsmanagement <Münster (Westf)>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Markendialog <12, 2008, Berlin>
1
Peter Lang AG
1
Society for Consumer Psychology.
1
Trendbüro <Hamburg>
1
Universität Regensburg / Wirtschaftswissenschaftliche Fakultät
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
World Advertising Research Center <Henley-on-Thames>
1
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Published in...
All
Journal of business research : JBR
228
The journal of brand management : an international journal
189
The journal of product & brand management
170
Journal of retailing and consumer services
147
Psychology & marketing
63
European journal of marketing : EJM
45
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Marketing letters : a journal of research in marketing
35
The journal of consumer marketing
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of fashion marketing and management
30
Journal of international consumer marketing
30
Journal of marketing communications
30
Journal of strategic marketing
30
Marketing intelligence & planning
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
International journal of consumer studies
25
International journal of hospitality management
25
Journal of marketing
25
Journal of the Academy of Marketing Science
25
Journal of global marketing
24
Journal of promotion management : innovations in planning and applied research
24
Journal of promotion management : JPM
23
Cogent business & management
22
International journal of advertising : the review of marketing communications
22
International marketing review
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
The IUP journal of brand management : IJBRM
22
International journal of market research : JMRS ; the journal of the Market Research Society
21
European journal of marketing
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
International journal of advertising : the quarterly review of marketing communications
19
Journal of international marketing
19
Journal of retailing
19
SpringerLink / Bücher
19
Journal of marketing management : MM
18
Global business review
17
International journal of market research
17
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Source
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ECONIS (ZBW)
4,201
USB Cologne (EcoSocSci)
22
EconStor
8
OLC EcoSci
1
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1
Price competition online : platforms vs. branded websites
Loginova, Oksana
-
2019
Persistent link: https://www.econbiz.de/10012116507
Saved in:
2
Price competition online : platforms vs. branded websites
Loginova, Oksana
-
2021
Persistent link: https://www.econbiz.de/10012659099
Saved in:
3
From product brand to platform brand : business evolution of Internet clothing brand Handu
He, Jiaxun
;
Zhu, Liangjie
- In:
China-focused cases : selected winners of the CEIBS …
,
(pp. 137-166)
.
2019
Persistent link: https://www.econbiz.de/10012004094
Saved in:
4
How digital platforms influence luxury purchase behavior in India?
Jain, Varsha
;
Schultz, Don E.
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 41-64
Persistent link: https://www.econbiz.de/10012203260
Saved in:
5
C2M strategies on an e-commerce platform under brand competition
Lyu, Gaoyan
;
Hu, Huaqing
;
Zhuang, Guomian
;
Xi, Chenyang
- In:
Transportation research / E : an international journal
177
(
2023
),
pp. 1-24
Persistent link: https://www.econbiz.de/10014419309
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6
Conceptualising digital content marketing for greater consumer brand engagement
Jacob, Mishel Elizabeth
;
Johnson, Johney
- In:
Colombo business journal : international journal of …
12
(
2021
)
2
,
pp. 80-102
Persistent link: https://www.econbiz.de/10012807643
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7
Customer loyalty in online hotel booking platforms
Li, Wei-Chin
;
Chang, Kuei-Feng
;
Chen, Chen-Ju
- In:
International journal of business
28
(
2023
)
3
,
pp. 147-165
Persistent link: https://www.econbiz.de/10014340612
Saved in:
8
Prominence of store-brand products in an electronic platform
Song, Hui
- In:
Journal of economics
133
(
2021
)
1
,
pp. 47-83
Persistent link: https://www.econbiz.de/10012585053
Saved in:
9
Customer brand engagement and co-production : an examination of key boundary conditions in the sharing economy
Casidy, Riza
;
Leckie, Civilai
;
Nyadzayo, Munyaradzi
; …
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2594-2621
Persistent link: https://www.econbiz.de/10013457378
Saved in:
10
The art of digital branding
Cocoran, Ian
-
2007
Persistent link: https://www.econbiz.de/10003433294
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