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~subject:"Markenartikel"
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Consumer brands as collateral...
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Markenartikel
Consumer behaviour
81,903
Konsumentenverhalten
79,424
Kreditgeschäft
17,946
Brand management
17,491
Bank lending
17,355
Markenführung
17,077
Theorie
14,013
Theory
13,770
Brand image
11,031
Markenimage
10,913
Relationship marketing
9,707
Beziehungsmarketing
9,667
Brand
8,101
USA
7,444
Deutschland
7,174
United States
7,105
Germany
6,239
Bank
6,202
Customer satisfaction
5,833
Kundenzufriedenheit
5,662
Social Web
5,601
Social web
5,595
Online-Handel
5,503
Online retailing
5,491
Kreditrisiko
5,198
Online-Marketing
5,138
Credit risk
5,129
Internet marketing
5,105
Einzelhandel
4,484
Service quality
4,459
Retail trade
4,419
Dienstleistungsqualität
4,410
Werbewirkung
4,124
Kreditsicherung
4,114
Advertising effects
4,065
Kredit
4,065
Credit
4,042
Collateral
3,723
Electronic Commerce
3,711
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2,780
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1,277
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6,156
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2,961
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26
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Sattler, Henrik
35
Keller, Kevin Lane
33
De Chernatony, Leslie
32
Bruhn, Manfred
28
Burmann, Christoph
27
Esch, Franz-Rudolf
27
Fournier, Susan
27
Baumgarth, Carsten
24
Dawes, John
24
Phau, Ian
24
Huber, Frank
23
Meffert, Heribert
19
Sarkar, Abhigyan
19
Hildebrandt, Lutz
18
Hruschka, Harald
18
Fetscherin, Marc
17
Franses, Philip Hans
17
Melewar, T. C.
17
Romaniuk, Jenni
17
Ahlert, Dieter
16
Bauer, Hans H.
16
Bronnenberg, Bart J.
16
Ko, Eunju
16
Diamantopoulos, Adamantios
15
Dubé, Jean-Pierre
15
Kapferer, Jean-Noël
15
King, Stephen
15
Sharp, Byron
15
Steenkamp, Jan-Benedict E. M.
15
Chintagunta, Pradeep K.
14
Khan, Imran
14
Olbrich, Rainer
14
Sarkar, Juhi Gahlot
14
Bang, Nguyen
13
Guzman, Francisco
13
Japutra, Arnold
13
Loureiro, Sandra Maria Correia
13
Veloutsou, Cleopatra
13
Aaker, David A.
12
Elliott, Richard
12
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Springer Fachmedien Wiesbaden
16
National Bureau of Economic Research
13
Markenverband
12
Gesellschaft zur Erforschung des Markenwesens
10
NetLibrary, Inc
7
Verlag Dr. Kovač
6
Information Resources Management Association
5
Europäische Kommission
4
Europäische Kommission / Generaldirektion Umwelt
4
Haufe-Lexware GmbH & Co. KG
4
United States Trademark Association
4
Europäische Kommission / Gemeinsame Forschungsstelle 5109549-X
3
Fördergesellschaft Marketing an der Universität Augsburg
3
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
3
UNCTAD Secretariat
3
Universitat Pompeu Fabra / Departament d'Economia i Empresa
3
AMACOM
2
American Marketing Association
2
Books on Demand GmbH <Norderstedt>
2
Center for Economic Research <Tilburg>
2
Chambre de commerce et d'industrie de Paris
2
Erasmus Research Institute of Management
2
European University Institute / Department of Economics
2
Europäische Kommission / Gemeinsame Forschungsstelle
2
Foreign Department of the Continental and Commercial Banks
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Group of Governmental Experts on the Economic, Commercial and Developmental Aspects of Industrial Property in the Transfer of Technology to Developing Countries, Geneva
2
Harvard Graduate School of Business Administration
2
Helmut-Schmidt-Universität
2
Hochschule Offenburg
2
Institut für Demoskopie Allensbach
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
Markendialog <8, 2004, Frankfurt, Main>
2
Nomos Verlagsgesellschaft
2
Pan American Union / General Legal Division
2
United Nations Conference on Trade and Development, Trade and Development Board, Committee on Transfer of Technology
2
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
12. Congrès international de droit financier et fiscal, Knokke (Belgique) 1958
1
A. C. Nielsen Company
1
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The journal of brand management : an international journal
290
Journal of business research : JBR
278
The journal of product & brand management
198
Journal of retailing and consumer services
164
The Trademark reporter
82
Psychology & marketing
77
Markenartikel : das Magazin für Markenführung
74
European journal of marketing : EJM
70
Journal of marketing research : JMR
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
SpringerLink / Bücher
62
Journal of advertising research
56
Journal of marketing
55
Asia Pacific journal of marketing and logistics
46
Marketing letters : a journal of research in marketing
42
Journal of strategic marketing
40
Marketing intelligence & planning
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of consumer marketing
38
Journal of fashion marketing and management
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing communications
35
Marketing : ZFP ; journal of research and management
34
Business horizons
33
Jahrbuch der Absatz- und Verbrauchsforschung
32
Journal of international consumer marketing
32
Journal of retailing
32
International journal of hospitality management
31
International journal of market research : JMRS ; the journal of the Market Research Society
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
Journal of the Academy of Marketing Science
30
Industrial marketing management : the international journal for industrial and high-tech firms
29
Journal of promotion management : JPM
29
International journal of advertising : the quarterly review of marketing communications
28
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
Journal of marketing management : MM
28
Brands and branding
27
European journal of marketing
27
International journal of consumer studies
26
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Source
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ECONIS (ZBW)
8,860
USB Cologne (EcoSocSci)
242
EconStor
23
BASE
5
OLC EcoSci
5
USB Cologne (business full texts)
4
ArchiDok
4
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Showing
31
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date (oldest first)
31
Why do hypermarkets extend their brands to a growing number of products?
Hasliza Hassan
;
Muhammad Sabbir Rahman
;
Abu Bakar Sade
- In:
International journal of business excellence
17
(
2019
)
3
,
pp. 290-305
Persistent link: https://www.econbiz.de/10011997497
Saved in:
32
Romanian brands awareness among young people : the case of common food products
Ţimiraş, Laura Cǎtǎlina
- In:
Studies and scientific researches / Faculty of Economic …
24
(
2016
),
pp. 66-76
Persistent link: https://www.econbiz.de/10011802266
Saved in:
33
Advertisement attitude,
brand
attitude and purchase intention : reciprocal and mediation effect study
Ganesan, P.
;
Sridhar, M.
;
Priyadharsani, Saranya
- In:
International journal of business excellence
9
(
2016
)
4
,
pp. 488-510
Persistent link: https://www.econbiz.de/10011660376
Saved in:
34
When does product
brand
matter to children?
Wang, Fei
;
Li, Shu
- In:
International journal of market research
61
(
2019
)
4
,
pp. 380-393
Persistent link: https://www.econbiz.de/10012172259
Saved in:
35
The use of demographic and psychographic segmentation to creating marketing strategy of
brand
loyalty
Gajanova, Lubica
;
Nadanyiova, Margareta
; …
- In:
Scientific Annals of Economics and Business
66
(
2019
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10012313575
Saved in:
36
Memes everywhere : the effect of social media memes on consumers' attitude towards brands and their purchase intention
Pilavcioglu, Burak
;
Hodeck, Alexander
;
Nagel, Niels
; …
- In:
Zukunft des Marketings
,
(pp. 37-55)
.
2023
the advertisement, towards the
brand
and on their purchase intention. Results of an empirical study indicate that ads with …
Persistent link: https://www.econbiz.de/10014516159
Saved in:
37
Analysis of
brand
visibility on smartphone images with three-stage model using eye-tracking and EEG : a decision-making study in neuromarketing
Aslan, Ramazan
;
Özbeyaz, Abdurrahman
- In:
Middle East journal of management : MEJM
9
(
2022
)
4
,
pp. 417-434
Persistent link: https://www.econbiz.de/10013350892
Saved in:
38
Healthy and delicious : responsible branding of snacks
Palo-Oja, Outi-Maaria
;
Nieminen, Juuso
- In:
South Asian journal of business and management cases
11
(
2022
)
2
,
pp. 105-118
Persistent link: https://www.econbiz.de/10013384410
Saved in:
39
Brand
Presence in Decision-Making Involving Decoys
Kubalová, Radka
;
Klepek, Martin
- In:
Market : review for marketing theory and practice
34
(
2022
)
1
,
pp. 9-24
Persistent link: https://www.econbiz.de/10013335995
Saved in:
40
Brand
resonance : an empirical analysis of mobile users in global marketplace
Raut, Umesh Ramchandra
;
Pawar, Prafulla Arjun
;
Brito, …
- In:
International journal of trade and global markets
17
(
2023
)
2
,
pp. 185-200
Persistent link: https://www.econbiz.de/10014287225
Saved in:
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