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Erosion and variability in brand loyalty
Dekimpe, Marnik G. (contributor) - 1996
Persistent link: https://www.econbiz.de/10000957444
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Effect of sales on brand loyalty
Huang, Rui (contributor); Perloff, Jeffrey M. (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003718953
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Markenführung - das Verkaufsgespräch prägt die Markenloyalität
Brexendorf, Tim Oliver; Lennerts, Silke; Tomczak, Torsten - In: Marketing review St. Gallen : Marketingfachzeitschrift … 25 (2008) 3, pp. 44-47
Persistent link: https://www.econbiz.de/10003719235
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Customer and brand loyalty research : two separate fields?
Krause, Jens; Zütphen, Tim - In: From customer retention to a holistic stakeholder …, (pp. 147-161). 2008
Persistent link: https://www.econbiz.de/10003641836
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How to measure brand relationship quality?
Zhou, Zhimin - In: Frontiers of business research in China : selected … 1 (2007) 2, pp. 300-318
Persistent link: https://www.econbiz.de/10003759623
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Using product design strategically to create deeper consumer connections
Noble, Charles H.; Kumar, Minu - In: Business horizons 51 (2008) 5, pp. 441-450
Persistent link: https://www.econbiz.de/10003766732
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Consumers relationship theory in consumer research
Fournier, Susan - 2009
Persistent link: https://www.econbiz.de/10003784609
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Toward a critique of brand relationships
Bengtsson, Anders - 2009
Persistent link: https://www.econbiz.de/10003784615