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Kundenorientierung als Integra...
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Markenartikel
Relationship marketing
25,107
Beziehungsmarketing
25,106
Konsumentenverhalten
8,749
Consumer behaviour
8,748
Kundenzufriedenheit
5,333
Customer satisfaction
5,331
Dienstleistungsqualität
3,850
Service quality
3,850
Kundenmanagement
2,559
Brand management
2,535
Markenführung
2,535
Deutschland
2,341
Germany
2,293
Theory
2,239
Theorie
2,237
Lieferantenmanagement
2,179
Supplier relationship management
2,179
Social Web
2,009
Social web
2,009
Marketingmanagement
1,888
Marketing management
1,860
Markenimage
1,851
Brand image
1,848
Electronic Commerce
1,754
E-commerce
1,616
Online-Marketing
1,565
Internet marketing
1,536
Kundenwert
1,521
Customer value
1,453
Customer integration
1,432
Kundenintegration
1,432
Vertrauen
1,359
Confidence
1,344
Einzelhandel
1,331
Retail trade
1,313
Brand
1,254
Online retailing
1,210
Online-Handel
1,210
Customer service
1,144
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Undetermined
694
Free
187
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Article
1,066
Book / Working Paper
175
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1,006
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1,006
Aufsatz im Buch
62
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62
Hochschulschrift
32
Thesis
25
Graue Literatur
20
Non-commercial literature
20
Arbeitspapier
11
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11
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7
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7
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7
Sammelwerk
7
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6
Fallstudie
6
Reprint
6
Aufsatzsammlung
4
Bibliografie enthalten
4
Bibliography included
4
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1
Collection of articles written by one author
1
Conference proceedings
1
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1
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1
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1
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1
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1
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English
1,174
German
67
Author
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Fetscherin, Marc
13
Fournier, Susan
11
Loureiro, Sandra Maria Correia
10
Guzman, Francisco
8
Huber, Frank
8
Japutra, Arnold
8
Veloutsou, Cleopatra
8
Dawes, John
7
Khan, Imran
7
Thomson, Matthew
7
Augusto, Mário Gomes
6
Han, Heesup
6
Johnson, Lester W.
6
Kaufmann, Hans Rüdiger
6
Khamitov, Mansur
6
King, Ceridwyn
6
Kumar, Vikas
6
Leckie, Civilai
6
Sarkar, Abhigyan
6
Back, Ki-Joon
5
Ekinci, Yuksel
5
Fatma, Mobin
5
Gonçalves Filho, Cid
5
Sohail, M. Sadiq
5
Šerić, Maja
5
Abratt, Russell
4
Ahn, Jiseon
4
Bang, Nguyen
4
Brandão, Amélia Maria Pinto da Cunha
4
Bruhn, Manfred
4
Chrysochou, Polymeros
4
De Chernatony, Leslie
4
Eichen, Falko
4
Fudenberg, Drew
4
Gómez-Suárez, Mónica
4
Hildebrandt, Lutz
4
Huang, Chao-Chin
4
Hwang, Jinsoo
4
Kim, Jinkyung Jenny
4
Konrad, Kai A.
4
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Edward Elgar Publishing
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft zur Erforschung des Markenwesens
1
Helmut-Schmidt-Universität
1
Markendialog <1, 1997, Frankfurt, Main>
1
Society for Consumer Psychology.
1
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Journal of business research : JBR
69
The journal of product & brand management
68
The journal of brand management : an international journal
64
Journal of retailing and consumer services
57
Marketing intelligence & planning
18
Psychology & marketing
18
International journal of hospitality management
15
Asia Pacific journal of marketing and logistics
14
Cogent business & management
14
Journal of strategic marketing
14
European journal of marketing : EJM
13
Journal of promotion management : innovations in planning and applied research
13
International journal of contemporary hospitality management
12
Industrial marketing management : the international journal for industrial and high-tech firms
10
International journal of internet marketing and advertising : IJIMA
10
Journal of hospitality marketing & management
10
Global business review
9
International journal of market research
9
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
9
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
9
The journal of consumer marketing
9
Consumer-brand relationships : theory and practice
8
European journal of marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International journal of retail and distribution management
7
Journal of fashion marketing and management
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of marketing analytics : JMA
7
Journal of service management
7
Journal of international consumer marketing
6
Journal of marketing
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
SpringerLink / Bücher
6
Business horizons
5
Consumer brand relationships : meaning, measuring, managing
5
International review on public and non-profit marketing
5
Journal of consumer marketing
5
Journal of consumer research : JCR ; an interdisciplinary journal
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
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ECONIS (ZBW)
1,238
USB Cologne (EcoSocSci)
3
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1
Das Ehrenberg-Modell zur Prognose des Wiederkäuferverhaltens : eine empirische Überprüfung bei Produkten des täglichen Bedarfs
Righetti, Claudio
-
1997
Persistent link: https://www.econbiz.de/10000622319
Saved in:
2
Markenwertmanagement Wettbewerb : Aufbau und Erhalt von Markenwissen und -vertrauen im Wettbewerb ; eine informationsökonomische Analyse
Irmscher, Markus
-
1997
Persistent link: https://www.econbiz.de/10000954889
Saved in:
3
Erosion and variability in brand loyalty
Dekimpe, Marnik G.
(
contributor
)
-
1996
Persistent link: https://www.econbiz.de/10000957444
Saved in:
4
Effect of sales on brand loyalty
Huang, Rui
(
contributor
);
Perloff, Jeffrey M.
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003718953
Saved in:
5
Markenführung - das Verkaufsgespräch prägt die Markenloyalität
Brexendorf, Tim Oliver
;
Lennerts, Silke
;
Tomczak, Torsten
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
3
,
pp. 44-47
Persistent link: https://www.econbiz.de/10003719235
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6
Customer and brand loyalty research : two separate fields?
Krause, Jens
;
Zütphen, Tim
- In:
From customer retention to a holistic stakeholder …
,
(pp. 147-161)
.
2008
Persistent link: https://www.econbiz.de/10003641836
Saved in:
7
How to measure brand relationship quality?
Zhou, Zhimin
- In:
Frontiers of business research in China : selected …
1
(
2007
)
2
,
pp. 300-318
Persistent link: https://www.econbiz.de/10003759623
Saved in:
8
Using product design strategically to create deeper consumer connections
Noble, Charles H.
;
Kumar, Minu
- In:
Business horizons
51
(
2008
)
5
,
pp. 441-450
Persistent link: https://www.econbiz.de/10003766732
Saved in:
9
Consumers relationship theory in consumer research
Fournier, Susan
-
2009
Persistent link: https://www.econbiz.de/10003784609
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10
Toward a critique of brand relationships
Bengtsson, Anders
-
2009
Persistent link: https://www.econbiz.de/10003784615
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