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Consumer behavior
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Markenartikel
Konsumentenverhalten
78,891
Consumer behaviour
78,875
Theorie
11,810
Theory
11,760
Beziehungsmarketing
10,092
Relationship marketing
10,074
Markenführung
8,319
Brand management
8,313
Deutschland
7,664
Marketing
7,573
Markenimage
6,899
Brand image
6,754
Germany
6,629
Online retailing
5,630
Online-Handel
5,630
Kundenzufriedenheit
5,577
Customer satisfaction
5,570
USA
5,154
Online-Marketing
5,113
Electronic Commerce
5,078
Internet marketing
5,004
Social Web
4,983
Social web
4,983
United States
4,890
Marketingmanagement
4,655
Brand
4,537
Einzelhandel
4,408
Dienstleistungsqualität
4,400
Service quality
4,399
Marketing management
4,212
Retail trade
4,203
E-commerce
3,968
Werbung
3,915
Verbraucherverhalten
3,904
Werbewirkung
3,842
Advertising effects
3,750
Experiment
3,375
Advertising
3,274
Marktsegmentierung
3,245
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Undetermined
2,118
Free
642
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Article
3,423
Book / Working Paper
1,284
Journal
6
Type of publication (narrower categories)
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Article in journal
3,159
Aufsatz in Zeitschrift
3,159
Aufsatz im Buch
256
Book section
256
Hochschulschrift
249
Thesis
180
Graue Literatur
169
Non-commercial literature
169
Arbeitspapier
119
Working Paper
119
Collection of articles of several authors
70
Sammelwerk
70
Aufsatzsammlung
56
Conference paper
40
Konferenzbeitrag
40
Bibliografie enthalten
39
Bibliography included
39
Reprint
38
Dissertation u.a. Prüfungsschriften
25
Konferenzschrift
23
Case study
20
Fallstudie
20
Conference proceedings
13
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9
Handbuch
9
Lehrbuch
8
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7
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6
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5
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5
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5
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4
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4
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4
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4
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3
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3
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3
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3
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3
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English
4,183
German
521
French
10
Undetermined
8
Polish
3
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1
Dutch
1
Russian
1
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Author
All
Dawes, John
22
Phau, Ian
21
Sarkar, Abhigyan
19
Fournier, Susan
17
Fetscherin, Marc
15
Hruschka, Harald
15
Keller, Kevin Lane
15
Baumgarth, Carsten
14
De Chernatony, Leslie
14
Diamantopoulos, Adamantios
14
Romaniuk, Jenni
14
Sarkar, Juhi Gahlot
14
Bruhn, Manfred
13
Dubé, Jean-Pierre
13
Huber, Frank
13
Ko, Eunju
13
Loureiro, Sandra Maria Correia
13
Sattler, Henrik
13
Bang, Nguyen
12
Guzman, Francisco
12
Hildebrandt, Lutz
12
Japutra, Arnold
12
Bronnenberg, Bart J.
11
Sharp, Byron
11
Veloutsou, Cleopatra
11
Baumgartner, Bernhard
10
Ekinci, Yuksel
10
Esch, Franz-Rudolf
10
Gunasti, Kunter
10
Kapferer, Jean-Noël
10
Khamitov, Mansur
10
Bagozzi, Richard P.
9
Boztuğ, Yasemin
9
Elliott, Richard
9
Han, Heesup
9
Herrmann, Andreas
9
Khan, Imran
9
Kumar, Vikas
9
MacInnis, Deborah J.
9
Melewar, T. C.
9
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Institution
All
Springer Fachmedien Wiesbaden
15
Gesellschaft zur Erforschung des Markenwesens
7
Verlag Dr. Kovač
6
Haufe-Lexware GmbH & Co. KG
4
Information Resources Management Association
4
National Bureau of Economic Research
4
NetLibrary, Inc
3
Europäische Kommission
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
2
Universitat Pompeu Fabra / Departament d'Economia i Empresa
2
AMACOM
1
Access Marketing Management e.V.
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
American Marketing Association
1
Athens Institute for Education and Research
1
Beiersdorf AG
1
Brandsboard e.V.
1
Campus Verlag
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
1
Egmont-Ehapa-Verlag <Stuttgart>
1
Ehapa-Verlag <Stuttgart>
1
Erich-Schmidt-Verlag <Berlin>
1
European Society for Opinion and Marketing Research
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Freie Universität Berlin
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Global Brand Conference <11., 2016, Bradford>
1
Goethe-Universität Frankfurt am Main
1
Gruner + Jahr AG & Co. <Hamburg> / Stern-Anzeigenabteilung
1
Harvard Graduate School of Business Administration
1
Henkel & Cie
1
Henkel & Cie AG
1
Henkel & Cie GmbH <1922-1950>
1
Henkel & Cie GmbH <1950-1977>
1
Henkel GmbH
1
Henkel Kommanditgesellschaft auf Aktien
1
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Published in...
All
Journal of business research : JBR
228
The journal of brand management : an international journal
190
The journal of product & brand management
170
Journal of retailing and consumer services
147
Psychology & marketing
63
SpringerLink / Bücher
54
European journal of marketing : EJM
45
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
Marketing letters : a journal of research in marketing
35
The journal of consumer marketing
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of fashion marketing and management
30
Journal of international consumer marketing
30
Journal of marketing communications
30
Journal of strategic marketing
30
Journal of the Academy of Marketing Science
30
Marketing intelligence & planning
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
International journal of hospitality management
26
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
International journal of consumer studies
25
Journal of global marketing
24
Journal of promotion management : innovations in planning and applied research
24
Journal of marketing
23
Journal of promotion management : JPM
23
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
23
Cogent business & management
22
International journal of advertising : the review of marketing communications
22
International marketing review
22
The IUP journal of brand management : IJBRM
22
European journal of marketing
21
International journal of market research : JMRS ; the journal of the Market Research Society
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
International journal of advertising : the quarterly review of marketing communications
19
Journal of international marketing
19
Journal of retailing
19
International journal of market research
18
Journal of marketing management : MM
18
Global business review
17
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Source
All
ECONIS (ZBW)
4,557
USB Cologne (EcoSocSci)
155
USB Cologne (business full texts)
1
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1
Individual goal hierarchies as antecedents of market structure
Paulssen, Marcel
-
2000
Persistent link: https://www.econbiz.de/10001480795
Saved in:
2
Unmarketable : brandalism, copyfighting, mocketing, and the erosion of integrity
Moore, Anne Elizabeth
-
2007
Persistent link: https://www.econbiz.de/10004895045
Saved in:
3
Das Ehrenberg-Modell zur Prognose des Wiederkäuferverhaltens : eine empirische Überprüfung bei Produkten des täglichen Bedarfs
Righetti, Claudio
-
1997
Persistent link: https://www.econbiz.de/10000622319
Saved in:
4
Variety-seeking-behavior im Konsumgüterbereich : Beeinflussungsmöglichkeiten durch Marketinginstrumente
Helmig, Bernd
-
1997
Persistent link: https://www.econbiz.de/10000624060
Saved in:
5
Informationsintegration bei der Produktbeurteilung : eine empirische Studie unter besonderer Berücksichtigung der Produktvertrautheit und des Produktinvolvements ; mit 89 Tabellen
Enders, Andreas
-
1997
Persistent link: https://www.econbiz.de/10000628107
Saved in:
6
Die Markentreue im Konsumgüterbereich
Nolte, Hartmut
-
1976
Persistent link: https://www.econbiz.de/10000050227
Saved in:
7
Wie lassen sich Marken im demographischen Wandel führen? : Markendialog Februar 2008
Lips, Peter
(
ed.
)
-
2008
Persistent link: https://www.econbiz.de/10003738747
Saved in:
8
Neural correlates for price involvement in purchase decisions with regards to fast-moving-consumer-goods
Rumpel, Franziska
;
Knuth, Michael
;
Schaefer, Michael
-
2008
Persistent link: https://www.econbiz.de/10003792747
Saved in:
9
Gesundheitsprofilierung von Lebensmittel-Markenartikeln : Messung, Determinanten und Implikationen
Jüttner, Clemens
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003809818
Saved in:
10
Referenzeffekte von Multi-Item-Promotions
Knaf, Michael
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003809823
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