Narrow search
Showing 1 - 10 of 4,144
Cover Image
Twenty-five years after the fall of the Berlin Wall : an empirical revisit of West German consumers' attitudes toward products and brands from former East Germany
Ahmed, Zafar U.; Hinck, Wolfgang; Felix, Reto - In: Journal of promotion management : JPM 24 (2018) 6, pp. 895-910
Persistent link: https://www.econbiz.de/10011979301
Cover Image
Multi-tiered private labels portfolio strategies : effects on consumer behavior
Vázquez Casielles, Rodolfo; Cachero-Martínez, Silvia - In: Journal of marketing channels : ... distribution … 25 (2018) 1/2, pp. 36-46
Persistent link: https://www.econbiz.de/10012119162
Cover Image
The effects of product fit and brand fit on memory retention for brand alliances : when less is more : evidence from Chinese firms
Norman, Andrew T. - In: International journal of management and marketing … 9 (2016) 1, pp. 13-28
Persistent link: https://www.econbiz.de/10011551967
Cover Image
Measuring the impact of branded alcohol advertising and price on brand versus segment consumption
Terblanche-Smit, Marlize; Du Preez, Ronel; Van der … - In: International business and economics research journal 13 (2014) 6, pp. 1515-1523
Persistent link: https://www.econbiz.de/10011281037
Cover Image
Building consumer-brand relationships through brand experience and brand identification
Kumar, Vikas; Kaushik, Arun Kumar - In: Journal of strategic marketing 28 (2020) 1, pp. 39-59
Persistent link: https://www.econbiz.de/10012202793
Cover Image
A broader view on brands’ growth and decline
Formisano, Marcello; Pauwels, Koen; Zarantonello, Lia - In: International journal of market research 62 (2020) 2, pp. 127-138
Persistent link: https://www.econbiz.de/10012214127
Cover Image
Identifying branding features of products for children
Shelepova, Е. V.; V. I., Samofalov - In: European research studies 21 (2018) 2, pp. 970-984
Persistent link: https://www.econbiz.de/10012222070
Cover Image
"We" are more likely to endorse than "I" : the effects of self-construal and brand symbolism on consumers' online brand endorsements
Bernritter, Stefan F.; Loermans, Annemijn C.; Verlegh, … - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 107-120
Persistent link: https://www.econbiz.de/10011687898
Cover Image
Brand attitude and perceived value and purchase intention toward global luxury brands
Salehzadeh, Reza; Pool, Javad Khazaei - In: Journal of international consumer marketing 29 (2017) 2, pp. 74-82
Persistent link: https://www.econbiz.de/10011690493
Cover Image
Do brands serve as reliable signals of nutritional quality? : the case of breakfast cereals
Roth, Yefim - In: Journal of food products marketing 23 (2017) 1, pp. 1-23
Persistent link: https://www.econbiz.de/10011708041