Similar Search Results

Family firm reputation and humanization : consumers and the trust advantage of family firms under different conditions of brand familiarity

Beck, Susanne; Prügl, Reinhard - In: Family business review : journal of the Family Firm … 31 (2018) 4, pp. 460-482

Persistent link: https://www.econbiz.de/10011956557

Who let the dogs out? : how underdog biographies told by family firms affect consumers’ brand attitude

Lude, Maximilian Joachim; Prügl, Reinhard; … - In: The journal of product & brand management 32 (2023) 5, pp. 774-787

Persistent link: https://www.econbiz.de/10014315443

All that is users might not be gold : how labeling products as user designed backfires in the context of luxury fashion brands

Fuchs, Christoph; Prandelli, Emanuela; Schreier, Martin; … - In: Journal of marketing 77 (2013) 5, pp. 75-91

Persistent link: https://www.econbiz.de/10009793057

Customization in Luxury Brands : Can Valentino Get Personal?

Moreau, Page; Prandelli, Emanuela; Schreier, Martin - 2021

Luxury brands have started to offer consumers the opportunity to customize their exclusive products by making certain aesthetic decisions such as the color, fabric, or cut of their products. A robust finding in the marketing literature is that consumers place a greater value on customized versus...

Persistent link: https://www.econbiz.de/10013243782