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The role of corporate branding...
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Markenartikel
Retail trade
32
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Multinationales Unternehmen
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14
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European business review : EBR ; the official journal of the International Management Centres, Europe
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European journal of marketing : EJM
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International marketing ; Vol. 2
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Journal of Asia Pacific business
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Journal of retailing and consumer services
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ECONIS (ZBW)
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1
Corporate brand as a contract with stakeholders : theology or pragmatism?
Tarnovskaya, Veronika
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 865-886
Persistent link: https://www.econbiz.de/10011447681
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2
From store brands to store brandscapes : the emergence of a time and money saving heurisitc
Collins, Alan M.
;
Cronin, James Martin
;
Burt, Steven
; …
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 894-918
Persistent link: https://www.econbiz.de/10011298079
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3
The influence of image and consumer factors on store brand choice in the Brazilian market : evidence from two retail chains
Diallo, Mbaye Fall
;
Burt, Steven
;
Sparks, Leigh
- In:
European business review : EBR ; the official journal …
27
(
2015
)
5
,
pp. 495-512
Persistent link: https://www.econbiz.de/10011443130
Saved in:
4
Why do local South Korean market leaders supply retailer grocery brands?
Cho, Young Sang
;
Burt, Steven
;
Dawson, John A.
- In:
Journal of Asia Pacific business
14
(
2013
)
4
,
pp. 336-360
Persistent link: https://www.econbiz.de/10010235645
Saved in:
5
The impact of customer awareness of manufacturer name disclosure on retail brand attitudes and loyalty in Korea
Cho, Young Sang
;
Rha, Hye-Su
;
Burt, Steven
- In:
Journal of retailing and consumer services
22
(
2015
),
pp. 128-137
Persistent link: https://www.econbiz.de/10010468488
Saved in:
6
Brands without boundaries : the internationalisation of the designer retailer's brand
Moore, Christopher M.
;
Fernie, John
;
Burt, Steven
-
2008
Persistent link: https://www.econbiz.de/10003656314
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