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Markenartikel
Corporate Social Responsibility
33,819
Corporate social responsibility
33,591
Markenführung
17,031
Brand management
17,009
Konsumentenverhalten
9,058
Consumer behaviour
9,055
Markenimage
7,417
Brand image
7,287
Sustainable development
5,513
Nachhaltige Entwicklung
5,493
Unternehmensethik
5,334
Brand
5,279
Business ethics
5,241
Corporate reputation
4,887
Firmenimage
4,860
Nachhaltigkeit
4,145
Sustainability
4,068
Stakeholder
3,823
Welt
3,297
World
3,284
corporate social responsibility
3,210
Corporate Governance
3,185
Corporate governance
3,142
Beziehungsmarketing
3,108
Relationship marketing
3,100
Unternehmenserfolg
2,812
Firm performance
2,793
Deutschland
2,746
Germany
2,648
Umweltmanagement
2,542
Environmental management
2,541
USA
2,375
United States
2,348
Social Web
2,243
Social web
2,240
Theorie
2,198
Markenpolitik
2,194
Theory
2,192
Multinationales Unternehmen
2,128
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Online availability
All
Undetermined
2,437
Free
854
Type of publication
All
Article
3,904
Book / Working Paper
1,372
Journal
7
Type of publication (narrower categories)
All
Article in journal
3,479
Aufsatz in Zeitschrift
3,479
Aufsatz im Buch
391
Book section
391
Hochschulschrift
145
Graue Literatur
127
Non-commercial literature
127
Thesis
115
Arbeitspapier
96
Working Paper
96
Collection of articles of several authors
88
Sammelwerk
88
Aufsatzsammlung
61
Conference paper
48
Konferenzbeitrag
48
Case study
39
Fallstudie
39
Reprint
36
Konferenzschrift
25
Bibliografie enthalten
23
Bibliography included
23
Conference proceedings
14
Lehrbuch
13
Handbook
11
Handbuch
11
Ratgeber
11
Textbook
11
Guidebook
10
Bibliografie
6
Company information
5
Firmeninformation
5
Glossar enthalten
4
Glossary included
4
Mehrbändiges Werk
4
Multi-volume publication
4
Systematic review
4
Übersichtsarbeit
4
Dissertation u.a. Prüfungsschriften
3
Einführung
3
Fallstudiensammlung
3
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Language
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English
4,839
German
437
French
7
Undetermined
5
Polish
2
Swedish
2
Russian
1
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Author
All
Keller, Kevin Lane
24
De Chernatony, Leslie
22
Baumgarth, Carsten
21
Fournier, Susan
21
Phau, Ian
20
Burmann, Christoph
19
Sarkar, Abhigyan
18
Esch, Franz-Rudolf
17
Melewar, T. C.
17
Bruhn, Manfred
16
Fetscherin, Marc
16
Dawes, John
15
Khan, Imran
14
Sarkar, Juhi Gahlot
14
Bang, Nguyen
13
Diamantopoulos, Adamantios
13
Guzman, Francisco
13
Japutra, Arnold
13
Kapferer, Jean-Noël
13
Sattler, Henrik
13
Steenkamp, Jan-Benedict E. M.
13
Loureiro, Sandra Maria Correia
12
Romaniuk, Jenni
12
Sharp, Byron
12
Ko, Eunju
11
Schmidt, Holger J.
11
Trinh, Giang
11
Veloutsou, Cleopatra
11
Christodoulides, George
10
Ekinci, Yuksel
10
Gunasti, Kunter
10
Rahman, Zillur
10
Sreejesh, S.
10
Uggla, Henrik
10
Ahlert, Dieter
9
Foroudi, Pantea
9
Gupta, Suraksha
9
Han, Heesup
9
Khamitov, Mansur
9
Koll, Oliver
9
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Institution
All
Springer Fachmedien Wiesbaden
12
Gesellschaft zur Erforschung des Markenwesens
8
NetLibrary, Inc
7
Information Resources Management Association
5
Verlag Dr. Kovač
3
Books on Demand GmbH <Norderstedt>
2
Haufe-Lexware GmbH & Co. KG
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
American Marketing Association
1
Brandsboard e.V.
1
Chambre de commerce et d'industrie de Paris
1
Economist Intelligence Unit <London>
1
Edward Elgar Publishing
1
Erasmus Research Institute of Management
1
Erich-Schmidt-Verlag <Berlin>
1
European University Institute
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Global Brand Conference <11., 2016, Bradford>
1
Goethe-Universität Frankfurt am Main
1
Harvard Graduate School of Business Administration
1
Helmut-Schmidt-Universität
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Wirtschafts- und Sozialwissenschaften des Landbaus <München> / Abteilung Marktlehre der Agrar- und Ernährungswirtschaft
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
Institute of Practitioners in Advertising <London>
1
Interbrand
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Institute for Environment and Development
1
Internationale Konferenz "DerMarkentag" <4, 2011, Berlin>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Internationaler Markentag <3, 2009, Wien>
1
Internationales Design Zentrum Berlin
1
Kraft Foods Deutschland GmbH & Co. KG
1
Markendialog <1, 1997, Frankfurt, Main>
1
Markendialog <12, 2008, Berlin>
1
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Published in...
All
Journal of business research : JBR
240
The journal of brand management : an international journal
238
The journal of product & brand management
192
Journal of retailing and consumer services
139
European journal of marketing : EJM
56
Psychology & marketing
48
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
SpringerLink / Bücher
42
Journal of strategic marketing
38
Marketing intelligence & planning
37
Journal of marketing communications
33
Marketing letters : a journal of research in marketing
33
International journal of hospitality management
29
Journal of marketing
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
Industrial marketing management : the international journal for industrial and high-tech firms
28
The journal of consumer marketing
28
European journal of marketing
27
Brands and branding
26
Journal of the Academy of Marketing Science
26
International journal of consumer studies
25
Journal of fashion marketing and management
25
Journal of international consumer marketing
25
Journal of promotion management : JPM
25
Business horizons
24
Journal of promotion management : innovations in planning and applied research
24
Cogent business & management
23
Journal of marketing management : MM
23
The IUP journal of brand management : IJBRM
23
International journal of advertising : the review of marketing communications
22
Journal of global marketing
22
International journal of market research : JMRS ; the journal of the Market Research Society
21
International journal of market research
20
International marketing review
20
Journal of consumer research : JCR ; an interdisciplinary journal
20
Journal of retailing
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
Qualitative market research : an international journal
19
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Source
All
ECONIS (ZBW)
5,247
USB Cologne (EcoSocSci)
35
BASE
1
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1
Strength of corporate social responsibility as a corporate brand association : general public perspective
Bawa, Anupam
;
Saha, Anirban
- In:
Decision
43
(
2016
)
4
,
pp. 313-332
Persistent link: https://www.econbiz.de/10011645680
Saved in:
2
Corporate brand as a contract with stakeholders : theology or pragmatism?
Tarnovskaya, Veronika
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 865-886
Persistent link: https://www.econbiz.de/10011447681
Saved in:
3
Corporate reputation and brand architecture : the debate
Hasanbegović, Dalija
- In:
South-east European journal of economics and business
6
(
2011
)
2
,
pp. 37-43
Persistent link: https://www.econbiz.de/10009558010
Saved in:
4
Where, when, and who : corporate social responsibility and brand value : a global panel study
Pope, Shawn
;
Kim, Jimi
- In:
Business & society
61
(
2022
)
6
,
pp. 1631-1683
Persistent link: https://www.econbiz.de/10013268194
Saved in:
5
Corporate brand orientation : what is it? ; what of it? ; commentary
Balmer, John M. T.
- In:
The journal of brand management : an international journal
20
(
2012/13
)
9
,
pp. 723-741
Persistent link: https://www.econbiz.de/10010234982
Saved in:
6
The role of MNC's subsidiaries in creating multinational corporte brand
Khojastehpour, Morteza
;
Johns, Raechel
- In:
Journal of strategic marketing
23
(
2015
)
6
,
pp. 512-525
Persistent link: https://www.econbiz.de/10011478809
Saved in:
7
Corporate brands as catalysts in times of change : lessons from a South African bank
McCoy, Sean T.
;
Venter, Peet
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 38-54
Persistent link: https://www.econbiz.de/10011482857
Saved in:
8
Corporate brand identity and employee brand citizenship behaviour : a conceptual framework
Gilani, Hasan
- In:
The marketing review
19
(
2019
)
1/2
,
pp. 51-84
Persistent link: https://www.econbiz.de/10012155693
Saved in:
9
Leveraging the corporate brand : the importance of corporate brand innovativeness and brand architecture
Brexendorf, Tim Oliver
;
Keller, Kevin Lane
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1530-1551
Persistent link: https://www.econbiz.de/10011755173
Saved in:
10
Dimensions of corporate brand personality : an empricial study on the leading bank brands operating in Gujarat state of India
Patel, Ritesh K.
- In:
Paradigm : the journal of Institute of Management Technology
16
(
2012
)
2
,
pp. 24-37
Persistent link: https://www.econbiz.de/10011758536
Saved in:
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