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Relationship marketing and micro-retailer brand in traditional markets
Theerachun, Sanatcha; Speece, Mark; Zimmermann, Willi - In: Journal of international food & agribusiness marketing … 25 (2013) 3, pp. 242-266
Persistent link: https://www.econbiz.de/10009766697
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A lovable personality : the effect of brand personality on brand love
Roy, Pinaki; Khandeparkar, Kapil; Motiani, Manoj - In: The journal of brand management : an international journal 23 (2016) 5, pp. 97-113
Persistent link: https://www.econbiz.de/10011565291
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The platformization of brands
Wichmann, Julian R. K.; Wiegand, Nico; Reinartz, Werner J. - In: Journal of marketing 86 (2022) 1, pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
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The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz; Muhammad Shahar Jusoh; Amlus, … - In: International journal of internet marketing and … 12 (2018) 3, pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
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Model of brand salience of consumer skincare soap products
Menon, Balakrishnan - In: Metamorphosis : a journal of management research 18 (2019) 2, pp. 130-141
Persistent link: https://www.econbiz.de/10013384354
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Perceived brand relationship orientation : conceptual analysis and dimensions identification
Bahia, Kamilia; Babay, Hanene - In: Journal of relationship marketing : innovations and … 22 (2023) 1, pp. 1-28
Persistent link: https://www.econbiz.de/10013549031
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The one-party versus third-party platform conundrum : how can brands thrive?
Bei, Zhiling; Gielens, Katrijn - In: Journal of marketing 87 (2023) 2, pp. 253-274
Persistent link: https://www.econbiz.de/10014245087
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Erosion and variability in brand loyalty
Dekimpe, Marnik G. (contributor) - 1996
Persistent link: https://www.econbiz.de/10000957444