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Markenartikel
Consumer behaviour
82,418
Konsumentenverhalten
79,937
Österreich
42,703
Austria
22,609
Theorie
15,062
Theory
14,743
Deutschland
10,647
Willingness to pay
10,572
Renewable energy
10,526
Zahlungsbereitschaftsanalyse
9,958
Erneuerbare Energie
9,152
Relationship marketing
9,004
Beziehungsmarketing
8,974
Germany
8,909
Brand management
7,523
Markenführung
7,482
USA
6,936
Brand image
6,687
Markenimage
6,647
United States
6,574
Experiment
6,251
Customer satisfaction
5,641
Online-Handel
5,515
Online retailing
5,500
Kundenzufriedenheit
5,484
Social Web
4,736
Social web
4,734
Strompreis
4,630
Electricity price
4,555
Online-Marketing
4,468
Internet marketing
4,456
Service quality
4,450
Dienstleistungsqualität
4,404
Einzelhandel
4,311
Brand
4,294
Retail trade
4,237
Elektrizitätswirtschaft
4,145
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4,072
EU-Staaten
3,735
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648
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Dawes, John
22
Phau, Ian
21
Sarkar, Abhigyan
19
Fournier, Susan
16
Hildebrandt, Lutz
16
Diamantopoulos, Adamantios
15
Fetscherin, Marc
15
Romaniuk, Jenni
14
Sarkar, Juhi Gahlot
14
Dubé, Jean-Pierre
13
Ko, Eunju
13
Loureiro, Sandra Maria Correia
13
Bang, Nguyen
12
Guzman, Francisco
12
Hruschka, Harald
12
Japutra, Arnold
12
Keller, Kevin Lane
12
Sattler, Henrik
12
Baumgartner, Bernhard
11
Bronnenberg, Bart J.
11
Huber, Frank
11
Veloutsou, Cleopatra
11
Boztuğ, Yasemin
10
Ekinci, Yuksel
10
Gunasti, Kunter
10
Khamitov, Mansur
10
Sharp, Byron
10
Bagozzi, Richard P.
9
De Chernatony, Leslie
9
Han, Heesup
9
Herrmann, Andreas
9
Johnson, Lester W.
9
Khan, Imran
9
Kumar, Vikas
9
MacInnis, Deborah J.
9
Melewar, T. C.
9
Paap, Richard
9
Park, C. Whan
9
Sreejesh, S.
9
Thomson, Matthew
9
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Information Resources Management Association
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National Bureau of Economic Research
4
Springer Fachmedien Wiesbaden
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Verlag Dr. Kovač
3
Europäische Kommission
2
NetLibrary, Inc
2
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
2
Universitat Pompeu Fabra / Departament d'Economia i Empresa
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AMACOM
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Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
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Athens Institute for Education and Research
1
Austria
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
1
Egmont-Ehapa-Verlag <Stuttgart>
1
Ehapa-Verlag <Stuttgart>
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Hessische Landesanstalt für Privaten Rundfunk <Kassel>
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
Institut für Handelsmanagement <Münster (Westf)>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Kammer für Arbeiter und Angestellte für Salzburg
1
Markendialog <12, 2008, Berlin>
1
Peter Lang AG
1
Society for Consumer Psychology.
1
Trendbüro <Hamburg>
1
Universität Regensburg / Wirtschaftswissenschaftliche Fakultät
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
World Advertising Research Center <Henley-on-Thames>
1
Österreichische Werbewissenschaftliche Gesellschaft
1
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Journal of business research : JBR
228
The journal of brand management : an international journal
188
The journal of product & brand management
170
Journal of retailing and consumer services
148
Psychology & marketing
63
European journal of marketing : EJM
45
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
Marketing intelligence & planning
35
Marketing letters : a journal of research in marketing
35
The journal of consumer marketing
35
Journal of marketing communications
32
Journal of strategic marketing
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of fashion marketing and management
30
Journal of international consumer marketing
30
Journal of the Academy of Marketing Science
30
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
Journal of promotion management : innovations in planning and applied research
26
International journal of consumer studies
25
International journal of hospitality management
25
Journal of global marketing
24
International journal of advertising : the review of marketing communications
23
International marketing review
23
Journal of marketing
23
Journal of promotion management : JPM
23
Cogent business & management
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
The IUP journal of brand management : IJBRM
22
European journal of marketing
21
International journal of market research : JMRS ; the journal of the Market Research Society
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
Journal of international marketing
20
International journal of advertising : the quarterly review of marketing communications
19
Journal of retailing
19
SpringerLink / Bücher
19
International journal of market research
18
Journal of marketing management : MM
18
Global business review
17
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ECONIS (ZBW)
4,266
USB Cologne (EcoSocSci)
21
EconStor
8
OLC EcoSci
2
BASE
1
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1
The impact of brand and attention on consumers' willingness to pay : evidence from an eye tracking experiment
Lewis, Karen E.
;
Grebitus, Carola
;
Nayga, Rodolfo M.
- In:
Canadian journal of agricultural economics : CJAE
64
(
2016
)
4
,
pp. 753-777
Persistent link: https://www.econbiz.de/10011710925
Saved in:
2
Consumer response to point of purchase advertising for local brands
Collart, Alba J.
;
Palma, Marco A.
;
Carpio, Carlos E.
- In:
Journal of agricultural and applied economics
45
(
2013
)
2
,
pp. 229-242
Persistent link: https://www.econbiz.de/10009757133
Saved in:
3
Private labels ain't bona fide! : perceived authenticity and willingness to pay a price premium for national brands over private labels
Kadirov, Djavlonbek
- In:
Journal of marketing management : MM
31
(
2015
)
17/18
,
pp. 1773-1798
Persistent link: https://www.econbiz.de/10011406191
Saved in:
4
The country-of-origin lie : impact of foreign branding on customers' willingness to buy and willingness to pay when the product's actual origin is disclosed
Aichner, Thomas
;
Forza, Cipriano
;
Trentin, Alessio
- In:
The international review of retail, distribution and …
27
(
2017
)
1
,
pp. 43-60
Persistent link: https://www.econbiz.de/10011703177
Saved in:
5
Private-label branding and willingness to pay : evidence from an auction experiment
Kandapa Thanasuta
;
Yingyot Chiaravutthi
- In:
The international review of retail, distribution and …
28
(
2018
)
3
,
pp. 320-338
Persistent link: https://www.econbiz.de/10011885430
Saved in:
6
Effect of adjacent product price on customer's willingness to pay of focal brand : a Bayesian approach
Adhikari, Atanu
- In:
Theoretical economics letters
7
(
2017
)
7
,
pp. 1940-1949
Persistent link: https://www.econbiz.de/10011785586
Saved in:
7
Is there a market for branded Gulf of Mexico oysters?
Petrolia, Daniel R.
;
Walton, William C.
;
Yehouenou, Lauriane
- In:
Journal of agricultural and applied economics : JAEE
49
(
2017
)
1
,
pp. 45-65
Persistent link: https://www.econbiz.de/10011620506
Saved in:
8
Effects of social responsibility labelling and brand on willingness to pay for apparel
Hustvedt, Gwendolyn
;
Bernard, John C.
- In:
International journal of consumer studies
34
(
2010
)
6
,
pp. 619-626
Persistent link: https://www.econbiz.de/10008736809
Saved in:
9
Three essays on food quality and transaction costs
Yue, Chengyan
-
2006
Persistent link: https://www.econbiz.de/10009245334
Saved in:
10
Consumers' perceived brand aspiration and its impact on intention to pay price premium : moderating role of brand jealousy
Sreejesh, S.
- In:
Theoretical economics letters
5
(
2015
)
2
,
pp. 273-284
Persistent link: https://www.econbiz.de/10011396477
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