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Study on consumer perception & brand loyalty towards Hyundai in Vijayawada
Kumar, M. Sandeep; Rajeswari, B.; Kumar, D. Prasanna; … - In: International journal of economic research 13 (2016) 1, pp. 383-394
Persistent link: https://www.econbiz.de/10011560913
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Conceptualizing a new model for luxury brand purchase intention in an emerging country setting
De Silva, Sattambi Sumith; Seeley, Eugene L.; Ongsakul, … - In: Journal of transnational management : the official … 25 (2020) 2, pp. 100-127
Persistent link: https://www.econbiz.de/10012256447
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Japanese consumers' need for uniqueness : effects on brand perceptions and purchase intention
Knight, Dee K.; Kim, Eun Young - In: Journal of fashion marketing and management 11 (2007) 2, pp. 270-280
Persistent link: https://www.econbiz.de/10003472703
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Brand society : how brands transform management and lifestyle
Kornberger, Martin - 2010 - 1. publ.
Persistent link: https://www.econbiz.de/10003879410
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Linking user experience and consumer-based brand equity : the moderating role of consumer expertise and lifestyle
Mishra, Abhishek; Dash, Satya Bhusan; Cyr, Dianne J. - In: The journal of product & brand management 23 (2014) 4/5, pp. 333-348
Persistent link: https://www.econbiz.de/10010422961
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Die Macht der Marken : Geschichte und Gegenwart
Schütz, Petra (contributor) - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001706434
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Lifestyle segmentation : mobile phone purchase vis-à-vis consumption decision
Nugraha, Albert Kriestian Novi Adhi; Silintowe, Yunita … - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 23 (2022) 1, pp. 14-25
Prior studies intensively rely on lifestyle segmentation to investigate the patterns of purchase and consumption … decisions. However, the literature does not specifically relate lifestyle profiles with the types of consumer decisions (i … associated with lifestyle segments, while consumption decisions differ among the segments. Meanwhile, lifestyle is more likely …
Persistent link: https://www.econbiz.de/10012938788
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Understanding the impacts of lifestyle segmentation & perceived value on brand purchase intention : an empirical study in different product categories
Akkaya, Murat - In: European research on management and business economics 27 (2021) 3, pp. 1-11
Several research attempts contributed to the literature related to lifestyle market segmentation mainly aimed to define … lifestyle segments on a given product/service market in a positivist perspective. However, there is a lack of research interest … on a normative perspective, questioning lifestyle segmentation effectiveness to have a guidance for brands regarding how …
Persistent link: https://www.econbiz.de/10012650592
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Development direction research of Korean lifestyle brands through analysis for global lifestyle brands : focused on the trend analysis
Oh, Soojin; Han, Youjin; Kwon, Keunhee; Nah, Ken - In: International business and economics research journal 15 (2016) 2, pp. 41-53
Persistent link: https://www.econbiz.de/10011701211
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Luxury brands pursuing lifestyle positioning : effects on willingness to pay
Massara, Francesco; Porcheddu, Daniele; Melara, Robert D. - In: The journal of brand management : an international journal 26 (2019) 3, pp. 291-303
Persistent link: https://www.econbiz.de/10012060072