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Markenartikel
Consumer behaviour
70
Konsumentenverhalten
70
Globalization
20
Cultural identity
18
Kulturelle Identität
18
Online retailing
18
Online-Handel
18
Globalisierung
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13
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Internationales Marketing
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13
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Laroche, Michel
6
Richard, Marie-Odile
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Nepomuceno, Marcelo Vinhal
3
Ahmad, Shimi Naurin
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Bliemel, F. W. A.
1
Church, Nancy J.
1
Hajli, Nick
1
Hui, Michael
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Kilambi, Ana
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Luz, Victoria Vilasanti da
1
Mantovani, Danielle
1
Mohana Shanmugam
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Papagiannidis, Savvas
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Journal of business research : JBR
4
Die Betriebswirtschaft, DBW-Depot
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of retailing and consumer services
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The journal of consumer marketing
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ECONIS (ZBW)
9
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1
How to reduce perceived risk when buying online : the interactions between intangibility, product knolwedge, brand familarity, privacy and security concerns
Nepomuceno, Marcelo Vinhal
;
Laroche, Michel
;
Richard, …
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 619-629
Persistent link: https://www.econbiz.de/10010388516
Saved in:
2
How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories?
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Richard, …
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 197-210
Persistent link: https://www.econbiz.de/10003987459
Saved in:
3
Constitutive marketing : towards understanding brand community formation
Kilambi, Ana
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 45-64
Persistent link: https://www.econbiz.de/10009722523
Saved in:
4
Matching green messages with brand positioning to improve brand evaluation
Luz, Victoria Vilasanti da
;
Mantovani, Danielle
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 25-40
Persistent link: https://www.econbiz.de/10012416925
Saved in:
5
Branding co-creation with members of online brand communities
Hajli, Nick
;
Mohana Shanmugam
;
Papagiannidis, Savvas
; …
- In:
Journal of business research : JBR
70
(
2017
),
pp. 136-144
Persistent link: https://www.econbiz.de/10011620397
Saved in:
6
Understanding consumer's brand categorization across three countries : application of fuzzy rule-based classification
Ahmad, Shimi Naurin
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 278-287
Persistent link: https://www.econbiz.de/10010245273
Saved in:
7
Consumer brand categorization for durables with limited problem solving : an empirical test and proposed extension of the Brisoux Laroche model
Church, Nancy J.
- In:
Journal of economic psychology : research in economic …
6
(
1985
)
3
,
pp. 231-253
Persistent link: https://www.econbiz.de/10001007838
Saved in:
8
A test of the effects of competition on consumer brand selection processes
Laroche, Michel
- In:
Journal of business research : JBR
31
(
1994
)
2
,
pp. 171-181
Persistent link: https://www.econbiz.de/10001171342
Saved in:
9
Verbraucherverhalten in der Markenwahl : Markenkategorisierung u. Preis-Qualitätsbewertung ; Kurzfassung
Bliemel, F. W. A.
;
Laroche, Michel
-
1985
Persistent link: https://www.econbiz.de/10003491335
Saved in:
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