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Marketing im "Netz" : Herausfo...
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Markenartikel
Markenführung
17,101
Brand management
17,039
Online-Marketing
12,959
Internet marketing
12,546
Konsumentenverhalten
10,825
Consumer behaviour
10,819
Markenimage
7,280
Brand image
7,144
Social Web
6,416
Social web
6,409
Brand
5,270
Beziehungsmarketing
3,605
Relationship marketing
3,594
Werbewirkung
2,952
Advertising effects
2,933
Marketingmanagement
2,357
Werbung
2,345
Marketing management
2,332
Advertising
2,302
Electronic Commerce
2,224
Markenpolitik
2,193
Online-Handel
2,092
Online retailing
2,088
E-commerce
2,071
Viral marketing
1,959
Virales Marketing
1,959
Deutschland
1,607
Germany
1,526
Marketing
1,409
Internet
1,266
USA
1,048
United States
1,027
Theorie
1,010
Theory
1,009
Luxusgüter
955
Luxury goods
954
Customer satisfaction
940
Kundenzufriedenheit
940
Einzelhandel
919
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Online availability
All
Undetermined
2,459
Free
855
Type of publication
All
Article
3,922
Book / Working Paper
1,356
Journal
8
Type of publication (narrower categories)
All
Article in journal
3,504
Aufsatz in Zeitschrift
3,504
Aufsatz im Buch
383
Book section
383
Hochschulschrift
144
Graue Literatur
126
Non-commercial literature
126
Thesis
112
Working Paper
95
Arbeitspapier
94
Collection of articles of several authors
86
Sammelwerk
86
Aufsatzsammlung
59
Conference paper
48
Konferenzbeitrag
48
Case study
39
Fallstudie
39
Reprint
35
Konferenzschrift
25
Bibliografie enthalten
23
Bibliography included
23
Conference proceedings
14
Lehrbuch
13
Handbook
11
Handbuch
11
Textbook
11
Ratgeber
10
Guidebook
9
Bibliografie
6
Company information
4
Firmeninformation
4
Mehrbändiges Werk
4
Multi-volume publication
4
Systematic review
4
Übersichtsarbeit
4
Dissertation u.a. Prüfungsschriften
3
Einführung
3
Fallstudiensammlung
3
Festschrift
3
Glossar enthalten
3
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English
4,849
German
430
French
7
Undetermined
5
Polish
2
Swedish
2
Russian
1
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Author
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Keller, Kevin Lane
24
De Chernatony, Leslie
22
Baumgarth, Carsten
21
Burmann, Christoph
20
Fournier, Susan
20
Phau, Ian
20
Sarkar, Abhigyan
18
Melewar, T. C.
17
Bruhn, Manfred
16
Esch, Franz-Rudolf
16
Fetscherin, Marc
16
Dawes, John
15
Khan, Imran
14
Sarkar, Juhi Gahlot
14
Bang, Nguyen
13
Diamantopoulos, Adamantios
13
Guzman, Francisco
13
Japutra, Arnold
13
Kapferer, Jean-Noël
13
Steenkamp, Jan-Benedict E. M.
13
Ko, Eunju
12
Loureiro, Sandra Maria Correia
12
Romaniuk, Jenni
12
Sattler, Henrik
12
Sharp, Byron
12
Schmidt, Holger J.
11
Trinh, Giang
11
Veloutsou, Cleopatra
11
Christodoulides, George
10
Ekinci, Yuksel
10
Gunasti, Kunter
10
Rahman, Zillur
10
Sreejesh, S.
10
Uggla, Henrik
10
Ahlert, Dieter
9
Foroudi, Pantea
9
Gupta, Suraksha
9
Han, Heesup
9
Khamitov, Mansur
9
Koll, Oliver
9
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Institution
All
Springer Fachmedien Wiesbaden
11
Gesellschaft zur Erforschung des Markenwesens
8
NetLibrary, Inc
7
Information Resources Management Association
5
Verlag Dr. Kovač
3
Books on Demand GmbH <Norderstedt>
2
Haufe-Lexware GmbH & Co. KG
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
American Marketing Association
1
Brandsboard e.V.
1
Chambre de commerce et d'industrie de Paris
1
Economist Intelligence Unit <London>
1
Edward Elgar Publishing
1
Erasmus Research Institute of Management
1
Erich-Schmidt-Verlag <Berlin>
1
European University Institute
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Global Brand Conference <11., 2016, Bradford>
1
Goethe-Universität Frankfurt am Main
1
Harvard Graduate School of Business Administration
1
Helmut-Schmidt-Universität
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Wirtschafts- und Sozialwissenschaften des Landbaus <München> / Abteilung Marktlehre der Agrar- und Ernährungswirtschaft
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
Institute of Practitioners in Advertising <London>
1
Interbrand
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Institute for Environment and Development
1
Internationale Konferenz "DerMarkentag" <4, 2011, Berlin>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Internationaler Markentag <3, 2009, Wien>
1
Internationales Design Zentrum Berlin
1
Kraft Foods Deutschland GmbH & Co. KG
1
Markendialog <1, 1997, Frankfurt, Main>
1
Markendialog <12, 2008, Berlin>
1
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Published in...
All
Journal of business research : JBR
240
The journal of brand management : an international journal
236
The journal of product & brand management
192
Journal of retailing and consumer services
140
European journal of marketing : EJM
56
Psychology & marketing
48
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
SpringerLink / Bücher
41
Journal of strategic marketing
39
Marketing intelligence & planning
37
Journal of marketing communications
34
Marketing letters : a journal of research in marketing
33
Journal of the Academy of Marketing Science
31
Journal of marketing
30
European journal of marketing
29
International journal of hospitality management
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
Industrial marketing management : the international journal for industrial and high-tech firms
28
The journal of consumer marketing
28
Brands and branding
26
Journal of promotion management : JPM
26
Journal of promotion management : innovations in planning and applied research
26
Journal of fashion marketing and management
25
Journal of international consumer marketing
25
Business horizons
24
International journal of consumer studies
24
Cogent business & management
23
International journal of advertising : the review of marketing communications
23
Journal of marketing management : MM
23
The IUP journal of brand management : IJBRM
23
Journal of global marketing
22
International journal of market research
21
International journal of market research : JMRS ; the journal of the Market Research Society
21
International marketing review
20
Journal of consumer research : JCR ; an interdisciplinary journal
20
Journal of retailing
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
Qualitative market research : an international journal
19
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Source
All
ECONIS (ZBW)
5,250
USB Cologne (EcoSocSci)
35
EconStor
1
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1
The art of digital branding
Cocoran, Ian
-
2007
Persistent link: https://www.econbiz.de/10003433294
Saved in:
2
Consumer engagement in online brand communities : a social media perspective
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10010514490
Saved in:
3
Online brand community engagement : scale development and validation
Baldus, Brian J.
;
Voorhees, Clay
;
Calantone, Roger J.
- In:
Journal of business research : JBR
68
(
2015
)
5
,
pp. 978-985
Persistent link: https://www.econbiz.de/10010516642
Saved in:
4
Exploring the impact of consumer generated advertising (CGA) on consumer brand responses
Kennedy, Claire
;
Gannon, Valerie
;
Kennedy, Aileen
- In:
Journal of customer behaviour
13
(
2014
)
4
,
pp. 253-270
Persistent link: https://www.econbiz.de/10010519724
Saved in:
5
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
6
Narrative-transportation storylines in luxury brand advertising : motivating consumer engagement
Kim, Jae-Eun
;
Lloyd, Stephen
;
Cervellon, Marie-Cécile
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 304-313
Persistent link: https://www.econbiz.de/10011417729
Saved in:
7
Does a virtual like cause actual liking? : how following a brand's facebook updates enhances brand evaluations and purchase intention
Beukeboom, Camiel J.
;
Kerkhof, Peter
;
Vries, Metten de
- In:
Journal of interactive marketing : a quarterly …
32
(
2015
),
pp. 26-36
Persistent link: https://www.econbiz.de/10011422780
Saved in:
8
Brandscapes : contrasting corporate-generated versus consumer-generated media in the creation of brand meaning
Shao, Wei
;
Jones, Richard Gyrd
;
Grace, Debra
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 414-443
Persistent link: https://www.econbiz.de/10011298759
Saved in:
9
Effects of in-game virtual direct experience (VDE) on reactions to real-world brands
Dardis, Frank E.
;
Schmierbach, Mike
;
Ahern, Lee
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 313-334
Persistent link: https://www.econbiz.de/10011305231
Saved in:
10
The impact of comparative affective states on online brand perceptions : a five-country study
Siamagka, Nikoletta-Theofania
;
Christodoulides, George
; …
- In:
International marketing review
32
(
2015
)
3/4
,
pp. 438-454
Persistent link: https://www.econbiz.de/10011342712
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