Narrow search
Showing 1 - 3 of 3
Cover Image
Consumer reality : how brands are constructed
Barnham, Chris - In: International journal of market research : JMRS ; the … 54 (2012) 4, pp. 485-502
Persistent link: https://www.econbiz.de/10009576972
Cover Image
Essence : the structure and dynamics of the brand
Barnham, Chris - In: International journal of market research : JMRS ; the … 51 (2009) 5, pp. 593-610
Persistent link: https://www.econbiz.de/10003873077
Cover Image
Instantiation : reframing brand communication
Barnham, Chris - In: International journal of market research : JMRS ; the … 50 (2008) 2, pp. 203-220
Persistent link: https://www.econbiz.de/10003693174