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Markenartikel
preferences
776
Konsumentenverhalten
548
Consumer behaviour
544
Preferences
439
Viral marketing
337
Virales Marketing
334
Word-of-mouth
227
Präferenztheorie
223
Theory of preferences
212
Memory
203
word-of-mouth
202
memory
192
Experiment
184
consumer choice
182
Theorie
152
Theory
139
Consumer choice
125
Beziehungsmarketing
118
Relationship marketing
118
Social Web
109
Social web
109
Customer satisfaction
106
Brand image
104
Kundenzufriedenheit
104
Markenimage
104
Brand management
93
Markenführung
93
Dienstleistungsqualität
82
Service quality
82
Internet marketing
77
Online-Marketing
74
Entscheidung
68
Decision
67
Verhaltensökonomik
62
Behavioral economics
59
Brand
58
Satisfaction
56
Vertrauen
54
Confidence
52
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Undetermined
40
Free
8
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Article
54
Book / Working Paper
1
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Article in journal
52
Aufsatz in Zeitschrift
52
Aufsatz im Buch
2
Book section
2
Conference paper
1
Graue Literatur
1
Hochschulschrift
1
Konferenzbeitrag
1
Non-commercial literature
1
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Language
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English
55
Author
All
Timiras, Laura Catalina
2
Abbas, Jawad
1
Adelekan, Saidi Adedeji
1
Akrout, Houcine
1
Aksehirli, Zeynep
1
Al-Shuaili, Ahmed Hamed
1
Alatalo, Sari
1
Alcántara-Pilar, Juan Miguel
1
Amelia, Maria Veronica
1
Appiah, Dominic
1
Arnold, Todd
1
Augusto, Mário Gomes
1
Aydın, Hatice
1
Bacik, Radovan
1
Balaji, M. S.
1
Balboni, Bernardo
1
Bathula, Hanoku
1
Botelho, Delane
1
Brasel, S. Adam
1
Breazeale, Mike
1
Bridges, Eileen
1
Casidy, Riza
1
Chakravarty, Rishi
1
Chen, Chin-Tsu
1
Choi, Tsan-Ming
1
Cui, Ying
1
Dai, Ying
1
Dant, Rajiv P.
1
Dennis, Charles
1
Dey, Dipanjan Kumar
1
Dommer, Sara Loughran
1
Duan, Yongrui
1
Dwivedi, Yogesh Kumar
1
Dávalos, Jorge
1
El Hajjar, Samer
1
Esmark Jones, Carol L.
1
Fazli-Salehi, Reza
1
Fedorko, Richard
1
Ferreira, Kirla
1
Foroudi, Pantea
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
The journal of product & brand management
4
Journal of retailing and consumer services
3
Psychology & marketing
3
Journal of business research : JBR
2
Journal of international food & agribusiness marketing
2
Journal of marketing communications
2
Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
2
Asia Pacific journal of marketing and logistics
1
Corporate reputation review
1
Dissertation Series CentER
1
Entrepreneurship and post-pandemic future
1
Ethics, social responsibility and sustainability in marketing
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of marketing
1
European journal of operational research : EJOR
1
IIMS journal of management science
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International business and economics research journal
1
International journal of business innovation and research : IJBIR
1
International journal of business performance management
1
International journal of hospitality management
1
International journal of market research
1
Journal for global business advancement : JGBA
1
Journal of advertising research
1
Journal of business economics and management
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of global fashion marketing : JGfM
1
Journal of international consumer marketing
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of marketing management : MM
1
Journal of revenue and pricing management
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Market : review for marketing theory and practice
1
Marketing i menedžment innovacij : m&mi
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
South African journal of business management
1
The service industries journal
1
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ECONIS (ZBW)
55
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1
Effect of consumers' personality on store brand choice in grocery stores : insights from France and Germany
Winter, Sophie T.
;
Grebitus, Carola
- In:
Journal of international food & agribusiness marketing
31
(
2019
)
4
,
pp. 400-416
Persistent link: https://www.econbiz.de/10012181003
Saved in:
2
Revealing attention : how eye movements predict brand choice and moment of choice
Martinovici, Ana
-
2019
Persistent link: https://www.econbiz.de/10012144834
Saved in:
3
Conceptualising the influence of the cultural orientation of Latin Americans on consumers' choice of US brands
Gaur, Sanjaya Singh
;
Bathula, Hanoku
;
Valcarcel Diaz, …
- In:
European business review : EBR ; the official journal …
27
(
2015
)
5
,
pp. 477-494
Persistent link: https://www.econbiz.de/10011443126
Saved in:
4
Pricing in a social world : the influence of non-price information on hotel choice
Noone, Breffni M.
;
McGuire, Kelly A.
- In:
Journal of revenue and pricing management
12
(
2013
)
5
,
pp. 385-401
Persistent link: https://www.econbiz.de/10010188658
Saved in:
5
Language and gender influence on the consumer’s choice of branded meat attributes
Pelser, Theuns
;
Groenewald, Anita
;
Prinsloo, Hein
- In:
International business and economics research journal
13
(
2014
)
2
,
pp. 259-274
Persistent link: https://www.econbiz.de/10010362825
Saved in:
6
(Un)deservingness distinctions impact envy subtypes : implications for brand attitude and choice
Ferreira, Kirla
;
Botelho, Delane
- In:
Journal of business research : JBR
125
(
2021
),
pp. 89-102
Persistent link: https://www.econbiz.de/10012494046
Saved in:
7
Consumer choices among service brands offering ethical attributes
Bridges, Eileen
;
Schramm, Mary
;
Roy, Abhik
- In:
The service industries journal
39
(
2019
)
15/16
,
pp. 1167-1189
Persistent link: https://www.econbiz.de/10012207460
Saved in:
8
The effects of the online and offline purchase environment on consumer choice of familiar and unfamiliar brands
Saini, Yvonne K.
;
Lynch, John G.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 702-705
Persistent link: https://www.econbiz.de/10011597037
Saved in:
9
Trade-in operations under retail competition : effects of brand loyalty
Tang, Fei
;
Dai, Ying
;
Ma, Zujun
;
Choi, Tsan-Ming
- In:
European journal of operational research : EJOR
310
(
2023
)
1
,
pp. 397-414
Persistent link: https://www.econbiz.de/10014340185
Saved in:
10
Why i buy what i buy? : the dynamics of brand awareness on consumers’ choice
Olanipekun, Ojo James
;
Adelekan, Saidi Adedeji
- In:
Entrepreneurship and post-pandemic future
,
(pp. 73-86)
.
2022
Persistent link: https://www.econbiz.de/10013204891
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