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Markenartikel
Consumer behaviour
82,147
Konsumentenverhalten
79,666
Marktforschung
12,272
Theorie
12,125
Theory
11,909
Cognition
11,565
Kognition
11,508
Relationship marketing
9,381
Beziehungsmarketing
9,328
Brand management
7,690
Markenführung
7,628
Market research
6,836
Brand image
6,754
Markenimage
6,718
USA
5,942
Customer satisfaction
5,750
Deutschland
5,620
United States
5,616
Kundenzufriedenheit
5,583
Online-Handel
5,483
Online retailing
5,471
Germany
4,984
Social Web
4,831
Social web
4,828
Online-Marketing
4,545
Experiment
4,538
Internet marketing
4,534
Service quality
4,473
Dienstleistungsqualität
4,427
Brand
4,361
Einzelhandel
4,247
Retail trade
4,147
Emotion
3,879
Werbewirkung
3,758
Advertising effects
3,718
Electronic Commerce
3,646
Verbraucherverhalten
3,582
Marketingmanagement
3,559
Marketing
3,554
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Online availability
All
Undetermined
2,051
Free
657
Type of publication
All
Article
3,546
Book / Working Paper
885
Journal
2
Type of publication (narrower categories)
All
Article in journal
3,208
Aufsatz in Zeitschrift
3,208
Aufsatz im Buch
277
Book section
277
Graue Literatur
167
Non-commercial literature
167
Hochschulschrift
144
Working Paper
136
Arbeitspapier
128
Thesis
113
Reprint
44
Conference paper
40
Konferenzbeitrag
40
Collection of articles of several authors
30
Sammelwerk
30
Bibliografie enthalten
17
Bibliography included
17
Aufsatzsammlung
13
Case study
9
Dissertation u.a. Prüfungsschriften
9
Fallstudie
9
Konferenzschrift
9
Conference proceedings
5
Collection of articles written by one author
4
Sammlung
4
Glossar enthalten
3
Glossary included
3
Mikroform
3
Festschrift
2
Lehrbuch
2
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2
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2
Amtsdruckschrift
1
Beispielsammlung
1
Doctoral Thesis
1
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1
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1
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1
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1
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1
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English
4,095
German
263
Undetermined
67
French
7
Polish
3
Arabic
1
Dutch
1
Russian
1
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Author
All
Dawes, John
22
Phau, Ian
21
Sarkar, Abhigyan
19
Fournier, Susan
16
Hildebrandt, Lutz
16
Fetscherin, Marc
15
Diamantopoulos, Adamantios
14
Franses, Philip Hans
14
Hruschka, Harald
14
Romaniuk, Jenni
14
Sarkar, Juhi Gahlot
14
Dubé, Jean-Pierre
13
Keller, Kevin Lane
13
Ko, Eunju
13
Loureiro, Sandra Maria Correia
13
Sattler, Henrik
13
Bang, Nguyen
12
Guzman, Francisco
12
Japutra, Arnold
12
Baumgartner, Bernhard
11
Bronnenberg, Bart J.
11
Huber, Frank
11
Veloutsou, Cleopatra
11
Boztuğ, Yasemin
10
De Chernatony, Leslie
10
Ekinci, Yuksel
10
Gunasti, Kunter
10
Herrmann, Andreas
10
Khamitov, Mansur
10
Sharp, Byron
10
Aaker, Jennifer
9
Bagozzi, Richard P.
9
Han, Heesup
9
Khan, Imran
9
Klapper, Daniel
9
Kumar, Vikas
9
MacInnis, Deborah J.
9
Melewar, T. C.
9
Paap, Richard
9
Park, C. Whan
9
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Information Resources Management Association
4
National Bureau of Economic Research
4
Springer Fachmedien Wiesbaden
4
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
3
Verlag Dr. Kovač
3
Center for Economic Research <Tilburg>
2
Europäische Kommission
2
NetLibrary, Inc
2
Universitat Pompeu Fabra / Departament d'Economia i Empresa
2
AMACOM
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Arthur D. Little, Inc
1
Athens Institute for Education and Research
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Committee on Advertising
1
Edward Elgar Publishing
1
Egmont-Ehapa-Verlag <Stuttgart>
1
Ehapa-Verlag <Stuttgart>
1
Erasmus Research Institute of Management
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Gruner + Jahr AG & Co. <Hamburg> / Stern-Anzeigenabteilung
1
Helsinki School of Economics
1
Hessische Landesanstalt für Privaten Rundfunk <Kassel>
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Statistik und Mathematische Wirtschaftstheorie <Augsburg>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Brand Management <2, 2010, Ghaziabad>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Markendialog <12, 2008, Berlin>
1
Peter Lang AG
1
Society for Consumer Psychology.
1
Trendbüro <Hamburg>
1
Universität Regensburg / Wirtschaftswissenschaftliche Fakultät
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
World Advertising Research Center <Henley-on-Thames>
1
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Published in...
All
Journal of business research : JBR
229
The journal of brand management : an international journal
190
The journal of product & brand management
170
Journal of retailing and consumer services
147
Psychology & marketing
63
European journal of marketing : EJM
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
44
Asia Pacific journal of marketing and logistics
43
Journal of marketing research : JMR
36
Marketing letters : a journal of research in marketing
35
The journal of consumer marketing
35
Journal of marketing communications
32
Journal of strategic marketing
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of fashion marketing and management
30
Journal of international consumer marketing
30
Journal of the Academy of Marketing Science
30
Marketing intelligence & planning
29
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
27
Journal of marketing
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of promotion management : innovations in planning and applied research
26
International journal of consumer studies
25
International journal of hospitality management
25
Journal of global marketing
24
International journal of advertising : the review of marketing communications
23
International journal of market research : JMRS ; the journal of the Market Research Society
23
Journal of promotion management : JPM
23
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
23
Cogent business & management
22
International marketing review
22
The IUP journal of brand management : IJBRM
22
European journal of marketing
21
Journal of retailing
21
Journal of advertising research
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
SpringerLink / Bücher
20
International journal of advertising : the quarterly review of marketing communications
19
Journal of international marketing
19
Marketing : ZFP ; journal of research and management
19
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Source
All
ECONIS (ZBW)
4,400
USB Cologne (EcoSocSci)
23
EconStor
9
OLC EcoSci
1
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1
Ein Discrete-Choice-Modell zur Erklärung von Markentreue auf Grundlage von Theorien des Lernens und der wahrgenommenen Unsicherheit
Baumgartner, Bernhard
;
Hruschka, Harald
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
54
(
2002
)
4
,
pp. 299-316
Persistent link: https://www.econbiz.de/10001672460
Saved in:
2
Markenexpertise im Alltag : Entwicklung und Struktur
Meier, Carolin
-
2010
Persistent link: https://www.econbiz.de/10008654760
Saved in:
3
On "brand" : whether a semiotic marketing system or not
Gaski, John F.
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 387-390
Persistent link: https://www.econbiz.de/10011339723
Saved in:
4
Image effects : how brand images change consumers' product ratings
Fichter, Christian
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003788546
Saved in:
5
Interdependence of personality traits and brand identity in measuring brand performance
Rajagopal
- In:
International journal of business innovation and research
4
(
2010
)
5
,
pp. 411-426
Persistent link: https://www.econbiz.de/10008798785
Saved in:
6
Robust analysis on promotion duration for two competitive brands
Lin, C.
;
Lin, Y.-T.
- In:
Journal of the Operational Research Society : OR
59
(
2008
)
4
,
pp. 548-555
Persistent link: https://www.econbiz.de/10003699225
Saved in:
7
When good brands do bad
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2010
Persistent link: https://www.econbiz.de/10003924379
Saved in:
8
Intertwined : brand personification, brand personality and brand relationships in historical perspective
Avis, Mark
;
Aitken, Robert
- In:
Journal of historical research in marketing
7
(
2015
)
2
,
pp. 208-231
Persistent link: https://www.econbiz.de/10011376210
Saved in:
9
Informelle Mitgliedschaft in Brand Communities : Einflussfaktoren, Konsequenzen und Gruppenunterschiede
Eschle, Melanie
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003829193
Saved in:
10
When good brands do bad
Aaker, Jennifer
(
contributor
);
Fournier, Susan
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003747746
Saved in:
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