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The price premium induced by branding : a health care case study

Kick, Markus - 2015

Germany's statutory health insurance (SHI) system has been radically changed in the year 2009 by the introduction of premium equality across all SHI funds. As of today, all funds charge the same price, which is 15.5% of each insurant's gross income. The option to charge additional contributions...

Persistent link: https://www.econbiz.de/10011925937

Relationship of advertising appeals, corporate reputation and brand advocacy : the mediation role of brand loyalty

Mahmood, Asif; Haider, Syed Zeeshan - In: LogForum : elektroniczne czasopismo naukowe z dziedziny … 16 (2020) 2, pp. 287-298

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Brand evaluations in sponsorship versus celebrity endorsement

Schnittka, Oliver; Hofmann, Julian; Johnen, Marius; … - In: International journal of market research 65 (2023) 1, pp. 126-144

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Corporate brand orientation : what is it? ; what of it? ; commentary

Balmer, John M. T. - In: The journal of brand management : an international journal 20 (2012/13) 9, pp. 723-741

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The role of MNC's subsidiaries in creating multinational corporte brand

Khojastehpour, Morteza; Johns, Raechel - In: Journal of strategic marketing 23 (2015) 6, pp. 512-525

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Corporate brands as catalysts in times of change : lessons from a South African bank

McCoy, Sean T.; Venter, Peet - In: The journal of brand management : an international journal 23 (2016) 1, pp. 38-54

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Collective brands

Fishman, Arthur; Finkelstein, Israel; Simhon, Avi; … - In: International journal of industrial organization 59 (2018), pp. 316-339

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Consumer-based chain restaurant brand equity, brand reputation, and brand trust

Han, Sung Ho; Bang, Nguyen; Lee, Timothy J. - In: International journal of hospitality management 50 (2015), pp. 84-93

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Strength of corporate social responsibility as a corporate brand association : general public perspective

Bawa, Anupam; Saha, Anirban - In: Decision 43 (2016) 4, pp. 313-332

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Beyond private label panache : the effect of store image and perceived price on brand prestige

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