Narrow search
Showing 1 - 5 of 5
Cover Image
From store brands to store brandscapes : the emergence of a time and money saving heurisitc
Collins, Alan M.; Cronin, James Martin; Burt, Steven; … - In: European journal of marketing : EJM 49 (2015) 5/6, pp. 894-918
Persistent link: https://www.econbiz.de/10011298079
Cover Image
The influence of image and consumer factors on store brand choice in the Brazilian market : evidence from two retail chains
Diallo, Mbaye Fall; Burt, Steven; Sparks, Leigh - In: European business review : EBR ; the official journal … 27 (2015) 5, pp. 495-512
Persistent link: https://www.econbiz.de/10011443130
Cover Image
Why do local South Korean market leaders supply retailer grocery brands?
Cho, Young Sang; Burt, Steven; Dawson, John A. - In: Journal of Asia Pacific business 14 (2013) 4, pp. 336-360
Persistent link: https://www.econbiz.de/10010235645
Cover Image
The impact of customer awareness of manufacturer name disclosure on retail brand attitudes and loyalty in Korea
Cho, Young Sang; Rha, Hye-Su; Burt, Steven - In: Journal of retailing and consumer services 22 (2015), pp. 128-137
Persistent link: https://www.econbiz.de/10010468488
Cover Image
Brands without boundaries : the internationalisation of the designer retailer's brand
Moore, Christopher M.; Fernie, John; Burt, Steven - 2008
Persistent link: https://www.econbiz.de/10003656314