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Markenartikel
Consumer behaviour
81,903
Konsumentenverhalten
79,424
Relationship marketing
25,935
Beziehungsmarketing
25,260
Einzelhandel
17,648
Theorie
16,341
Theory
16,014
Retail trade
15,047
Value creation
13,961
Betriebliche Wertschöpfung
13,796
Motivation
9,912
Deutschland
9,606
Leistungsmotivation
9,329
Work motivation
8,963
Germany
8,507
Brand management
8,500
Markenführung
8,451
Customer satisfaction
8,324
Soziale Beziehungen
8,293
Social relations
8,268
Kundenzufriedenheit
8,099
USA
8,094
United States
7,691
Brand image
7,100
Markenimage
7,056
Social Web
6,725
Social web
6,722
Service quality
6,666
Dienstleistungsqualität
6,604
Online-Handel
6,414
Online retailing
6,395
Electronic Commerce
5,512
Online-Marketing
5,402
Internet marketing
5,377
E-commerce
5,277
Experiment
5,243
Brand
4,574
Marketingmanagement
4,253
Marketing management
4,223
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938
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Dawes, John
22
Fournier, Susan
22
Phau, Ian
21
Sarkar, Abhigyan
19
Hildebrandt, Lutz
18
Fetscherin, Marc
16
Huber, Frank
15
Diamantopoulos, Adamantios
14
Romaniuk, Jenni
14
Sarkar, Juhi Gahlot
14
Dubé, Jean-Pierre
13
Guzman, Francisco
13
Japutra, Arnold
13
Keller, Kevin Lane
13
Ko, Eunju
13
Loureiro, Sandra Maria Correia
13
Bang, Nguyen
12
De Chernatony, Leslie
12
Hruschka, Harald
12
Sattler, Henrik
12
Baumgartner, Bernhard
11
Bronnenberg, Bart J.
11
Khan, Imran
11
Sharp, Byron
11
Veloutsou, Cleopatra
11
Boztuğ, Yasemin
10
Ekinci, Yuksel
10
Gunasti, Kunter
10
Herrmann, Andreas
10
Khamitov, Mansur
10
Ailawadi, Kusum L.
9
Bagozzi, Richard P.
9
Gómez-Suárez, Mónica
9
Han, Heesup
9
Kumar, Vikas
9
Laurent, Gilles
9
Loginova, Oksana
9
MacInnis, Deborah J.
9
Melewar, T. C.
9
Paap, Richard
9
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Springer Fachmedien Wiesbaden
5
Information Resources Management Association
4
National Bureau of Economic Research
4
Verlag Dr. Kovač
3
Europäische Kommission
2
Gesellschaft zur Erforschung des Markenwesens
2
NetLibrary, Inc
2
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
2
Universitat Pompeu Fabra / Departament d'Economia i Empresa
2
AMACOM
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Athens Institute for Education and Research
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
1
Egmont-Ehapa-Verlag <Stuttgart>
1
Ehapa-Verlag <Stuttgart>
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Global Brand Conference <11., 2016, Bradford>
1
Harvard Graduate School of Business Administration
1
Helmut-Schmidt-Universität
1
Hessische Landesanstalt für Privaten Rundfunk <Kassel>
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
Institut für Handelsmanagement <Münster (Westf)>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Markendialog <1, 1997, Frankfurt, Main>
1
Markendialog <12, 2008, Berlin>
1
New York University / Institute of Retail Management
1
Peter Lang AG
1
Retail Research Society
1
Society for Consumer Psychology.
1
Trendbüro <Hamburg>
1
Universität Duisburg <1980-2002>
1
Universität Regensburg / Wirtschaftswissenschaftliche Fakultät
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
238
The journal of brand management : an international journal
204
The journal of product & brand management
176
Journal of retailing and consumer services
152
Psychology & marketing
64
European journal of marketing : EJM
48
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
Marketing letters : a journal of research in marketing
35
The journal of consumer marketing
35
Journal of strategic marketing
32
Marketing intelligence & planning
32
Journal of international consumer marketing
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of fashion marketing and management
30
Journal of marketing communications
30
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
Journal of marketing
26
International journal of consumer studies
25
International journal of hospitality management
25
Journal of the Academy of Marketing Science
25
SpringerLink / Bücher
25
Journal of global marketing
24
Journal of promotion management : innovations in planning and applied research
24
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
24
Journal of promotion management : JPM
23
Cogent business & management
22
International journal of advertising : the review of marketing communications
22
International journal of market research : JMRS ; the journal of the Market Research Society
22
International marketing review
22
Journal of retailing
22
The IUP journal of brand management : IJBRM
22
International journal of advertising : the quarterly review of marketing communications
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
Journal of international marketing
20
European journal of marketing
19
Industrial marketing management : the international journal for industrial and high-tech firms
19
International journal of market research
19
International journal of retail & distribution management
18
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Source
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ECONIS (ZBW)
4,537
USB Cologne (EcoSocSci)
25
EconStor
10
OLC EcoSci
1
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91
Retailers with traits of consumer : exploring the existence and antecedents of brand loyalty in small unorganized retailers
Dugar, Anurag
;
Chamola, Pankaj
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648890
Saved in:
92
How can Indian small-scale fashion retailers survive COVID-19 disruption? : -a brand portfolio optimization perspective
Sinha, Priyank
;
Sainy, Romi
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012648899
Saved in:
93
Determinants of customer brand loyalty in the retail industry : a comparison between national and private brands in South Korea
Hwang, Syjung
;
Lee, Minyoung
;
Park, Eunil
;
Pobil, Angel …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012665885
Saved in:
94
Interrelationships among retail customer-based brand-equity dimensions : a study from Indonesia
Siringoringo, Hotniar
;
Katuuk, Neltje F.
- In:
International journal of business excellence : IJBEX
25
(
2021
)
1
,
pp. 56-74
Persistent link: https://www.econbiz.de/10012669046
Saved in:
95
The influence of a retail store manager in developing frontline employee brand relationship, service performance and customer loyalty
Jung, Jin Ho
;
Yoo, Jay Jaewon
;
Arnold, Todd J.
- In:
Journal of business research : JBR
122
(
2021
),
pp. 362-372
Persistent link: https://www.econbiz.de/10012420421
Saved in:
96
A game theoretic approach for analyzing the competition between national and store brands by considering store loyalty
Assarzadegan, Parisa
;
Hejazi, Seyed Reza
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012502661
Saved in:
97
The preservation of loyalty halo effects : an investigation of the post-product-recall behavior of loyal customers
Byun, Kyung-Ah
;
Duhan, Dale F.
;
Dass, Mayukh
- In:
Journal of business research : JBR
116
(
2020
),
pp. 163-175
Persistent link: https://www.econbiz.de/10012257551
Saved in:
98
Emerging third generation private label brands : retailers' and consumers' perspectives towards leading Indian retail chains
Ajay Singh
;
Singhal, Rakesh Kumar
- In:
International journal of business and emerging markets …
12
(
2020
)
2
,
pp. 179-203
Persistent link: https://www.econbiz.de/10012250425
Saved in:
99
Creation of consumer loyalty and trust in the retailer through store brands : the moderating effect of choice of store brand name
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 358-368
Persistent link: https://www.econbiz.de/10011629450
Saved in:
100
The new approach to developing store brand strategy : a case from China
Song, Wei
;
Schein, David D.
;
Collins, Roger
- In:
International journal of business environment : IJBE
8
(
2016
)
4
,
pp. 324-343
Persistent link: https://www.econbiz.de/10011663949
Saved in:
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