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Does brand love matter to casual restaurants? : a multi-group path analysis
Shen, Ye; Huang, Shuyue; Choi, Hwansuk Chris; Morrison, … - In: Journal of hospitality marketing & management 30 (2021) 5, pp. 630-654
Persistent link: https://www.econbiz.de/10012549290
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Effects of customer forgiveness on brand betrayal and brand hate in restaurant service failures : does apology letter matter?
Rasouli, Nasrin; Mostafa Rasoolimanesh, S.; Rahmani, … - In: Journal of hospitality marketing & management 31 (2022) 6, pp. 662-687
Persistent link: https://www.econbiz.de/10013327881
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The antecedents and consequences of brand authenticity in the restaurant industry : robot service employees versus human service employees
Hwang, Jinsoo; Kim, Heather Markham; Joo, Kyu-Hyeon; … - In: Journal of travel and tourism marketing 39 (2022) 2, pp. 256-270
Persistent link: https://www.econbiz.de/10013352878
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Impact of brand experience on loyalty
Ong, Chuan Huat; Lee, Heng Wei; Thurasamy Ramayah - In: Journal of hospitality marketing & management 27 (2018) 7, pp. 755-774
Persistent link: https://www.econbiz.de/10011957157
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Antecedents and outcomes of brand experience : an empirical study
Khan, Imran; Fatma, Mobin - In: The journal of brand management : an international journal 24 (2017) 5, pp. 439-452
Persistent link: https://www.econbiz.de/10011799037
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The effect of brand experiences and relational benefits on loyalty in the fast-food restaurants
Dandis, Ala' Omar; Wallace-Williams, Donna Marie; Ni, … - In: The TQM journal : the international review of … 35 (2023) 7, pp. 2028-2051
Persistent link: https://www.econbiz.de/10014380895
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How can perceived consistency in marketing communications influence customer-brand relationship outcomes?
Šerić, Maja; Ozretić Došen, Đurđana; Škare, Vatroslav - In: European management journal 38 (2020) 2, pp. 335-343
Persistent link: https://www.econbiz.de/10012211873
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Relationship between brand innovativeness and customer satisfaction : a moderated mediation model from Generation M perspective
Naz, Sehrish; Asrar-ul-Haq, Muhammad; Anam Iqbal; … - In: Journal of Islamic marketing 14 (2023) 11, pp. 2928-2948
Persistent link: https://www.econbiz.de/10014428813
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Does customer experience management pay off? : evidence from local versus global hotel brands in South Korea
Yoon, Sung-Joon; Lee, Hyong-june - In: Journal of hospitality marketing & management 26 (2017) 6, pp. 585-605
Persistent link: https://www.econbiz.de/10011754045
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The effect of brand experience and service quality on customer loyalty mediated by customer satisfaction
Nadhifa, Shafira; Sunaryo; Surachman - 2023
Persistent link: https://www.econbiz.de/10014420177