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Markenartikel
Qualitätsmanagement
51
Quality management
50
India
37
Indien
36
Consumer behaviour
32
Konsumentenverhalten
32
Dienstleistungssektor
24
Service industry
24
Beziehungsmarketing
20
Bibliometrics
20
Bibliometrie
20
Brand management
20
Markenführung
20
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20
Corporate Social Responsibility
18
Corporate social responsibility
18
Dienstleistungsqualität
17
Information technology
17
Informationstechnik
17
Service quality
17
Brand image
16
Markenimage
16
Nachhaltigkeit
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Sustainability
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IKT-Sektor
12
Brand
11
Customer integration
11
ICT industry
11
Kundenintegration
11
Customer satisfaction
10
Firm performance
10
Implementation
10
Internet marketing
10
Kundenzufriedenheit
10
Nachhaltige Entwicklung
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10
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Rahman, Zillur
10
Khan, Imran
8
Fatma, Mobin
2
Aziz, Rahila
1
Ratma, Mobin
1
Sharma, Monika
1
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The journal of product & brand management
2
Cornell hospitality quarterly : CQ
1
European journal of marketing
1
International journal of contemporary hospitality management
1
Journal of business research : JBR
1
Journal of retailing and consumer services
1
Marketing intelligence & planning
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The international journal of bank marketing : IJBM
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ECONIS (ZBW)
10
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1
Brand experience formation mechanism and its possible outcomes : a theoretical framework
Khan, Imran
;
Rahman, Zillur
- In:
The marketing review
15
(
2015
)
2
,
pp. 239-259
Persistent link: https://www.econbiz.de/10011504865
Saved in:
2
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
3
Retail brand experience : scale development and validation
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 435-451
Persistent link: https://www.econbiz.de/10011620591
Saved in:
4
Development of a scale to measure hotel brand experiences
Khan, Imran
;
Rahman, Zillur
- In:
International journal of contemporary hospitality management
29
(
2017
)
1
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011611188
Saved in:
5
How does corporate association influence consumer brand loyalty? : mediating role of brand identification
Fatma, Mobin
;
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
Saved in:
6
The concept of online corporate brand experience : an empirical assessment
Khan, Imran
;
Rahman, Zillur
;
Ratma, Mobin
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 711-730
Persistent link: https://www.econbiz.de/10011534943
Saved in:
7
Brand experience anatomy in retailing : an interpretive structural modeling approach
Khan, Imran
;
Rahman, Zillur
- In:
Journal of retailing and consumer services
24
(
2015
),
pp. 60-69
Persistent link: https://www.econbiz.de/10010528608
Saved in:
8
Brand experience anatomy in hotels : an interpretive structural modeling approach
Khan, Imran
;
Rahman, Zillur
- In:
Cornell hospitality quarterly : CQ
58
(
2017
)
2
,
pp. 165-178
Persistent link: https://www.econbiz.de/10011730762
Saved in:
9
Anthropomorphic brand management : an integrated review and research agenda
Sharma, Monika
;
Rahman, Zillur
- In:
Journal of business research : JBR
149
(
2022
),
pp. 463-475
Persistent link: https://www.econbiz.de/10013325632
Saved in:
10
Brand hate : a literature review and future research agenda
Aziz, Rahila
;
Rahman, Zillur
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 2014-2051
Persistent link: https://www.econbiz.de/10013352678
Saved in:
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