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Understanding consumer engagement in online brand communities : an application of self-expansion theory
Sohail, M. Sadiq - In: Journal of marketing analytics : JMA 11 (2023) 1, pp. 69-81
Persistent link: https://www.econbiz.de/10014250038
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The Impact of Social Media Marketing on Brand Trust and Brand Loyalty : An Arab Perspective
Sohail, M. Sadiq - 2020
Social media gives firms a better platform to promote and build brand trust and loyalty. The objective of this study is to develop and validate a conceptual model that integrates the relationships among social media marketing elements, brand trust, and brand loyalty. Data was collected from 242...
Persistent link: https://www.econbiz.de/10012830280
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The influence of social media marketing on consumers' purchase decision : investigating the effects of local and nonlocal brands
Hasan, Mehedi; Sohail, M. Sadiq - In: Journal of international consumer marketing 33 (2021) 3, pp. 350-367
Persistent link: https://www.econbiz.de/10012515195
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Relationship between marketing program and brand loyalty : is there an influence of gender?
Sohail, M. Sadiq; Al-Jabri, Ibrahim M.; Wahid, … - In: Journal for global business advancement : JGBA 10 (2017) 2, pp. 109-124
Persistent link: https://www.econbiz.de/10011718400
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The Impact of Social Media Marketing on Brand Trust and Brand Loyalty : An Arab Perspective
Sohail, M. Sadiq; Hassan, Mehedi; Sohail, Azlin Fathima - 2021
Social media gives firms a better platform to promote and build brand trust and loyalty. The objective of this study is to develop and validate a conceptual model that integrates the relationships among social media marketing elements, brand trust, and brand loyalty. Data was collected from 242...
Persistent link: https://www.econbiz.de/10013211935