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Markenartikel
Konsumentenverhalten
79,110
Consumer behaviour
78,677
Theorie
13,563
Theory
13,273
Beziehungsmarketing
9,646
Relationship marketing
9,631
Outsourcing
9,338
Vertrag
7,801
Markenführung
7,380
Brand management
7,377
Deutschland
6,851
Markenimage
6,520
Brand image
6,496
Kundenzufriedenheit
5,994
Customer satisfaction
5,993
Germany
5,971
Contract
5,958
USA
5,927
United States
5,681
Online-Handel
5,472
Online retailing
5,459
Dienstleistungsqualität
5,248
Service quality
5,242
Social Web
4,641
Social web
4,639
Online-Marketing
4,369
Internet marketing
4,344
Einzelhandel
4,240
Brand
4,217
Retail trade
4,158
Electronic Commerce
3,767
Unternehmensdienstleistung
3,697
E-commerce
3,626
Business services
3,615
Experiment
3,570
Verbraucherverhalten
3,558
Werbewirkung
3,546
Advertising effects
3,507
Emotion
3,234
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2,019
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631
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3,396
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813
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3
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3,130
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3,130
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257
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257
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149
Non-commercial literature
149
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130
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119
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112
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99
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40
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40
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38
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27
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27
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14
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14
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10
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8
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8
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1
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222
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7
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3
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Dawes, John
22
Phau, Ian
21
Sarkar, Abhigyan
19
Fournier, Susan
16
Hildebrandt, Lutz
16
Fetscherin, Marc
15
Diamantopoulos, Adamantios
14
Romaniuk, Jenni
14
Sarkar, Juhi Gahlot
14
Dubé, Jean-Pierre
13
Ko, Eunju
13
Loureiro, Sandra Maria Correia
13
Bang, Nguyen
12
Guzman, Francisco
12
Hruschka, Harald
12
Japutra, Arnold
12
Keller, Kevin Lane
12
Sattler, Henrik
12
Baumgartner, Bernhard
11
Bronnenberg, Bart J.
11
Huber, Frank
11
Veloutsou, Cleopatra
11
Boztuğ, Yasemin
10
De Chernatony, Leslie
10
Ekinci, Yuksel
10
Gunasti, Kunter
10
Khamitov, Mansur
10
Sharp, Byron
10
Bagozzi, Richard P.
9
Han, Heesup
9
Herrmann, Andreas
9
Khan, Imran
9
Kumar, Vikas
9
MacInnis, Deborah J.
9
Melewar, T. C.
9
Paap, Richard
9
Park, C. Whan
9
Sreejesh, S.
9
Thomson, Matthew
9
Trinh, Giang
9
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Information Resources Management Association
4
National Bureau of Economic Research
4
Springer Fachmedien Wiesbaden
4
Verlag Dr. Kovač
3
Europäische Kommission
2
NetLibrary, Inc
2
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
2
Universitat Pompeu Fabra / Departament d'Economia i Empresa
2
AMACOM
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Athens Institute for Education and Research
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
1
Egmont-Ehapa-Verlag <Stuttgart>
1
Ehapa-Verlag <Stuttgart>
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Hessische Landesanstalt für Privaten Rundfunk <Kassel>
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
Institut für Handelsmanagement <Münster (Westf)>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Markendialog <12, 2008, Berlin>
1
Peter Lang AG
1
Society for Consumer Psychology.
1
Trendbüro <Hamburg>
1
Universität Regensburg / Wirtschaftswissenschaftliche Fakultät
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
World Advertising Research Center <Henley-on-Thames>
1
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Published in...
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Journal of business research : JBR
229
The journal of brand management : an international journal
183
The journal of product & brand management
170
Journal of retailing and consumer services
147
Psychology & marketing
63
European journal of marketing : EJM
45
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Marketing letters : a journal of research in marketing
35
The journal of consumer marketing
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of fashion marketing and management
30
Journal of international consumer marketing
30
Journal of marketing communications
30
Journal of strategic marketing
30
Marketing intelligence & planning
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
International journal of consumer studies
25
International journal of hospitality management
25
Journal of the Academy of Marketing Science
25
Journal of global marketing
24
Journal of promotion management : innovations in planning and applied research
24
Journal of marketing
23
Journal of promotion management : JPM
23
Cogent business & management
22
International journal of advertising : the review of marketing communications
22
International marketing review
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
The IUP journal of brand management : IJBRM
22
International journal of market research : JMRS ; the journal of the Market Research Society
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
European journal of marketing
19
International journal of advertising : the quarterly review of marketing communications
19
Journal of international marketing
19
Journal of retailing
19
SpringerLink / Bücher
19
International journal of retail & distribution management
18
Journal of marketing management : MM
18
Global business review
17
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Source
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ECONIS (ZBW)
4,182
USB Cologne (EcoSocSci)
21
EconStor
8
OLC EcoSci
1
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1
Branded service encounters : strategically aligning employee behavior with the brand positioning
Sirianni, Nancy J.
;
Bitner, Mary Jo
;
Brown, Stephen Walter
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 108-123
Persistent link: https://www.econbiz.de/10010203344
Saved in:
2
Customer loyalty in online hotel booking platforms
Li, Wei-Chin
;
Chang, Kuei-Feng
;
Chen, Chen-Ju
- In:
International journal of business
28
(
2023
)
3
,
pp. 147-165
Persistent link: https://www.econbiz.de/10014340612
Saved in:
3
Branded customer service : the new competitive edge
Barlow, Janelle
;
Stewart, Paul
-
2004
-
1st ed
Persistent link: https://www.econbiz.de/10001999113
Saved in:
4
Interacting contributions of different departments to brand success
De Chernatony, Leslie
;
Cottam, Susan
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 297-304
Persistent link: https://www.econbiz.de/10003840041
Saved in:
5
Got to get you into my life : do brand personalities rub off on consumers?
Park, Ji Kyung
;
John, Deborah Roedder
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
4
,
pp. 655-669
Persistent link: https://www.econbiz.de/10008747691
Saved in:
6
Externe Call Center Agents als Luxusmarkenbotschafter am Telefon und in Sozialen Netzwerken
König, Verena
- In:
Identitätsbasierte Luxusmarkenführung : Grundlagen - …
,
(pp. 259-276)
.
2012
Persistent link: https://www.econbiz.de/10009690080
Saved in:
7
Marken-Handbuch : Firmen, Marken, Werbeagenturen
Seligenstadt : Team-Fachverl.
;
anfangs: Karlstein : …
-
18.1979=Frühjahrsausg.-54. Jahrgang, 15,1; damit …
Persistent link: https://www.econbiz.de/10000428870
Saved in:
8
Markenprofilierung durch produktbegleitende Dienstleistungen
Oguachuba, Jane S.
-
2009
-
1. Auflage
Persistent link: https://www.econbiz.de/10003801712
Saved in:
9
Wann scheitern Markenprogramme an der Vertragsmoral der Landwirte?
Hoff, Klaus
- In:
Berichte über Landwirtschaft : Zeitschrift für …
75
(
1997
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10001220545
Saved in:
10
Pricing contracts and planning stochastic resources in brand display advertising
Shen, Yuelin
- In:
Omega : the international journal of management science
81
(
2018
),
pp. 183-194
Persistent link: https://www.econbiz.de/10011906915
Saved in:
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