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Brands and brand management : contemporary research perspectives
Loken, Barbara (contributor); Ahluwalia, Rohini (contributor) - 2010
Persistent link: https://www.econbiz.de/10003885607
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On the science of branding : an introduction
Loken, Barbara; Ahluwalia, Rohini; Houston, Michael J. - In: Brands and brand management : contemporary research …, (pp. 3-8). 2010
Persistent link: https://www.econbiz.de/10003941293
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Brands and brand management : contemporary research perspectives
Loken, Barbara (contributor); Ahluwalia, Rohini (contributor) - 2010 - [Repr.]
Persistent link: https://www.econbiz.de/10004950309
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The name game : how naming products increases psychological ownership and subsequent consumer evaluations
Stoner, Jennifer L.; Loken, Barbara; Stadler Blank, Ashley - In: Journal of consumer psychology : JCP : the official … 28 (2018) 1, pp. 130-137
Persistent link: https://www.econbiz.de/10011842200
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Leveraging a brand through brand extension : a review of two decades of research
Loken, Barbara; Joiner, Christopher; Houston, Michael J. - In: Brands and brand management : contemporary research …, (pp. 11-41). 2010
Persistent link: https://www.econbiz.de/10003941296
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Don't put all your green eggs in one basket : examining environmentally friendly sub-branding strategies
Koo, Jayoung; Loken, Barbara - In: Business ethics, the environment & responsibility 31 (2022) 1, pp. 164-176
Persistent link: https://www.econbiz.de/10012795278
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Traveling the paths to brand loyalty
Ahluwalia, Rohini; Kaikati, Andrew M. - In: Brands and brand management : contemporary research …, (pp. 63-90). 2010
Persistent link: https://www.econbiz.de/10003941303
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Extending culturally symbolic brands : a blessing or a curse?
Torelli, Carlos J.; Ahluwalia, Rohini - In: Journal of consumer research : JCR ; an … 38 (2011/12) 5, pp. 933-947
Persistent link: https://www.econbiz.de/10009501080
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When brand personality matters : the moderating role of attachment styles
Swaminathan, Vanitha; Stilley, Karen M.; Ahluwalia, Rohini - In: Journal of consumer research : JCR ; an … 35 (2008/09) 6, pp. 985-1002
Persistent link: https://www.econbiz.de/10003861949