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A new measure of consideration set size : the average number of salient brands
Stocchi, Lara; Banelis, Melissa; Wright, Malcolm - In: International journal of market research : JMRS ; the … 58 (2016) 1, pp. 79-94
Persistent link: https://www.econbiz.de/10011472554
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A comparison of brand equity strength across consumer segments and markets
Stocchi, Lara; Fuller, Rachel - In: The journal of product & brand management 26 (2017) 5, pp. 453-468
Persistent link: https://www.econbiz.de/10011778292
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Customer-based brand equity for branded apps : a simple research framework
Stocchi, Lara; Ludwichowska, Gosia; Fuller, Rachel; … - In: Journal of marketing communications 27 (2021) 5, pp. 534-563
Persistent link: https://www.econbiz.de/10012624665
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Advancing the understanding of the pre-purchase stage of the customer journey for service brands
Fuller, Rachel; Stocchi, Lara; Gruber, Thorsten; … - In: European journal of marketing 57 (2023) 2, pp. 360-386
Persistent link: https://www.econbiz.de/10013502566
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Brand switching in clothing : the role of variety-seeking drive and product category-level characteristics
Michaelidou, Nina; Dibb, Sally - In: International journal of consumer studies 33 (2009) 3, pp. 322-326
Persistent link: https://www.econbiz.de/10003850085
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The impact of comparative affective states on online brand perceptions : a five-country study
Siamagka, Nikoletta-Theofania; Christodoulides, George; … - In: International marketing review 32 (2015) 3/4, pp. 438-454
Persistent link: https://www.econbiz.de/10011342712
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Femvertising practices on social media : a comparison of luxury and non-luxury brands
Michaelidou, Nina; Siamagka, Nikoletta Theofania; … - In: The journal of product & brand management 31 (2022) 8, pp. 1285-1300
Persistent link: https://www.econbiz.de/10013429200