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Examining older consumers' loyalty towards older brands in grocery retailing
Phua, Peilin; Kennedy, Rachel; Trinh, Giang; Page, Bill; … - In: Journal of retailing and consumer services 52 (2020), pp. 1-7
Persistent link: https://www.econbiz.de/10012132173
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I’ve wanted a BMW since I was a kid : an exploratory analysis of the aspirational brand
Trocchia, Philip J.; Saine, Ruby Q.; Luckett, Michael G. - In: The journal of applied business research 31 (2015) 1, pp. 331-343
Persistent link: https://www.econbiz.de/10010503413
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Examining a psychological sense of brand community in elderly consumers
Swimberghe, Krist; Darrat, Mahmoud A.; Beal, Brent D.; … - In: Journal of business research : JBR 82 (2018), pp. 171-178
Persistent link: https://www.econbiz.de/10011771835
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Re-examining age-related loyalty for low-involvement purchasing
Mecredy, Philip; Wright, Malcolm; Feetham, Pamela; … - In: European journal of marketing 56 (2022) 7, pp. 1773-1798
Persistent link: https://www.econbiz.de/10013352637
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Brand activism and millennials : an empirical investigation into the perception of millennials towards brand activism
Shetty, A. Shivakanth; Venkataramaiah, Nagendra Belavadi; … - In: Problems and perspectives in management : PPM ; … 17 (2019) 4, pp. 163-175
Persistent link: https://www.econbiz.de/10012175945
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Brand antiquity and value perception : are customers willing to pay higher prices for older brands?
Baumert, Thomas; Obesso, María Mercedes de - In: Journal of business research : JBR 123 (2021), pp. 241-254
Persistent link: https://www.econbiz.de/10012430496
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The relationship between brand equity and brand loyalty for generation y consumers
Dakrory, Mona I. - In: Economics & finance notes 6 (2017) 2, pp. 151-169
Persistent link: https://www.econbiz.de/10011980055
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Modeling brand immunity : the moderating role of generational cohort membership
Saju, B.; Harikrishnan, K.; Anand, S. Joseph Jeya - In: The journal of brand management : an international journal 25 (2018) 2, pp. 133-146
Persistent link: https://www.econbiz.de/10011891243
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Do Millennials share similar perceptions of brand experience? : a clusterization based on brand experience and other brand-related constructs : the case of Netflix
Amoroso, Sara; Pattuglia, Simonetta; Khan, Imran - In: Journal of marketing analytics : JMA 9 (2021) 1, pp. 33-43
Persistent link: https://www.econbiz.de/10012487128
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Clustering of millennials by brand perceptions in relation to demographic factors
Braciníková, Veronika; Matušínská, Kateřina - In: Central European business review : CEBR 9 (2020) 5, pp. 63-80
Persistent link: https://www.econbiz.de/10012439097