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~subject:"Markenführung"
~type:"article"
~type_genre:"Interview"
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Value brands : cheap or trendy...
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Erfolg in Zeiten des Wandels : BMW im Gespräch 2005/2006 ; Kernkompetenz, Innovation, Produktion, Kultur, Image, Verkaufen
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GfK marketing intelligence review : Marketingforschung für die Praxis
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Markentreue setzt eine starke Marke voraus : die zu pflegen ist eine zentrale Herausforderung
Bruhn, Manfred
- In:
Erfolg in Zeiten des Wandels : BMW im Gespräch …
,
(pp. 022-038)
.
2006
Persistent link: https://www.econbiz.de/10003346546
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A leader with a passion for brands : an interview with Matthew M. Mannelly, CEO of Prestige Brands, Inc.
Mannelly, Matthew M.
- In:
Business horizons
54
(
2011
)
5
,
pp. 399-405
Persistent link: https://www.econbiz.de/10009297132
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MIR talks to Pieter Nota, executive board member Beiersdorf AG
Diller, Hermann
;
Nota, Pieter
- In:
GfK marketing intelligence review : Marketingforschung …
2
(
2010
)
1
,
pp. 54-60
Persistent link: https://www.econbiz.de/10003982252
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