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Factors affecting smartphone brand switching behavior in Kathmandu valley
Kumari, Radha; Sah, Laxmi Kumar - In: Nepalese journal of economics : a publication of … 6 (2022) 3, pp. 82-95
Persistent link: https://www.econbiz.de/10013449196
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Factors influencing customer satisfaction towards beauty product in Kathmandu
Pokhrel, Lelina - In: Nepalese journal of finance : a publication of Uniglobe … 7 (2020) 3, pp. 91-101
Persistent link: https://www.econbiz.de/10014494259
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Consumer buying behavior towards selected bath soap in Kathmandu Valley
Tamang, Rashmita - In: Nepalese journal of finance : a publication of Uniglobe … 9 (2022) 4, pp. 104-113
Persistent link: https://www.econbiz.de/10014495112
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Linking reputations through umbrella branding
Miklós-thal, Jeanine - In: Quantitative marketing and economics : QME 10 (2012) 3, pp. 335-374
Persistent link: https://www.econbiz.de/10009619787
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Brand implications of advertising products with their reflections
Sharma, Nazuk; Romero, Marisabel - In: The journal of product & brand management 31 (2022) 2, pp. 310-321
Persistent link: https://www.econbiz.de/10013164326
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Brand premia driven by perceived vertical differentiation in markets with information disparity and optimistic consumers
Cavaliere, Alberto; Crea, G. - In: Journal of economics 135 (2022) 3, pp. 223-253
Persistent link: https://www.econbiz.de/10013172826
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Experience goods, umbrella branding, and reputation
Niinimäki, Juha-Pekka - In: Review of industrial organization 62 (2023) 1, pp. 33-44
Persistent link: https://www.econbiz.de/10014227166
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How retailer money-back guarantees influence consumer preferences for retailer versus national brands
Desmet, Pierre - In: Journal of business research : JBR 67 (2014) 9, pp. 1971-1978
Persistent link: https://www.econbiz.de/10010380093
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Factors affecting Jordanian consumer loyalty toward cellular phone brand
Al-Hawary, Sulieman Ibraheem Shelash; Harahsheh, Sara … - In: International journal of economics and business research 7 (2014) 3, pp. 349-375
Persistent link: https://www.econbiz.de/10010409321
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Effect of price and brand on common platform appliance failure
Baker, Nathan; Badar, M. Affan - In: Asia-Pacific journal of management research and … 11 (2015) 4, pp. 296-304
Persistent link: https://www.econbiz.de/10011446577