//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenführung"
~type_genre:"Conference paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Consumer behaviour
518
Konsumentenverhalten
518
Brand management
80
Beziehungsmarketing
75
Relationship marketing
75
Brand
60
Markenartikel
57
Online retailing
56
Online-Handel
56
Brand image
55
Markenimage
55
Einzelhandel
53
Retail trade
53
Customer satisfaction
48
Kundenzufriedenheit
48
E-commerce
42
Electronic Commerce
42
Internet marketing
39
Online-Marketing
39
Social Web
39
Social web
39
Jugendliche
34
Youth
34
Dienstleistungsqualität
30
Service quality
30
Theorie
30
Theory
30
Handelsmarke
28
Store brand
28
Deutschland
25
Germany
25
Advertising effects
23
Werbewirkung
23
Private consumption
22
Privater Konsum
22
Willingness to pay
22
Zahlungsbereitschaftsanalyse
22
Marketing management
21
Marketingmanagement
21
more ...
less ...
Online availability
All
Undetermined
65
Free
4
Type of publication
All
Article
80
Type of publication (narrower categories)
All
Conference paper
Article in journal
6,720
Aufsatz in Zeitschrift
6,720
Aufsatz im Buch
672
Book section
672
Hochschulschrift
208
Graue Literatur
180
Non-commercial literature
180
Thesis
160
Arbeitspapier
125
Working Paper
125
Collection of articles of several authors
111
Sammelwerk
111
Aufsatzsammlung
81
Konferenzbeitrag
80
Reprint
66
Case study
56
Fallstudie
56
Konferenzschrift
38
Conference proceedings
19
Handbook
16
Handbuch
16
Ratgeber
15
Guidebook
14
Lehrbuch
13
Textbook
10
Bibliografie enthalten
8
Bibliography included
8
Bibliografie
7
Collection of articles written by one author
4
Company information
4
Fallstudiensammlung
4
Festschrift
4
Firmeninformation
4
Mehrbändiges Werk
4
Multi-volume publication
4
Sammlung
4
Systematic review
4
Übersichtsarbeit
4
Einführung
3
more ...
less ...
Language
All
English
80
Author
All
Avramova, Yana R.
2
Brumă, Ion Sebastian
2
Brüggemann, Philipp
2
Choi, Seung-chan
2
Dens, Nathalie
2
Dinu Vasiliu, Codrin <PhD>
2
D’Arco, Mario
2
Karray, Salma
2
Marino, Vittoria
2
Pelsmacker, Patrick de
2
Schramm-Klein, Hanna
2
Smit, Edith G.
2
Steinmann, Sascha
2
Verlegh, Peeter
2
Abratt, Russell
1
Agbokanzo, Koffi Selom
1
Ahmad, Alaeddin Mohammad Khalaf
1
Aiello, Gaetano
1
Alaminos, David
1
Argila-Irurita, Ana María
1
Ariciu, Adrian Laurentiu
1
Arsena, Ashley
1
Ashoori, Minoo Talebi
1
Aydın, Hatice
1
Azoev, Gennady
1
Batraga, Anda
1
Belaid, Samy
1
Bernritter, Stefan F.
1
Bertolini, Alessandra
1
Bidmon, Sonja
1
Bodapati, Anand
1
Both, Alina
1
Boyland, Emma
1
Bradlow, Eric T.
1
Breitsohl, Jan Christian
1
Brengman, Malaika
1
Brownlie, Douglas
1
Carslake, Isabelle
1
Chaki, Saptaparni
1
Chrysochou, Polymeros
1
more ...
less ...
Published in...
All
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
9
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
9
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
7
International journal of advertising : the quarterly review of marketing communications
7
Journal of business research : JBR
6
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
3
Journal of marketing management : MM
3
The journal of brand management : an international journal
3
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
2
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
2
Journal of retailing and consumer services
2
The international review of retail, distribution and consumer research
2
The journal of consumer marketing
2
Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
1
Agrarian economy and rural development : realities and perspectives for Romania : 7th edition of the International Symposium
1
Agrarian economy and rural development : realities and perspectives for Romania : 8th edition of the International Symposium
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Business horizons
1
Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2021
1
Ethics, social responsibility and sustainability in marketing
1
Eurasian business perspectives : proceedings of the 26th and 27th Eurasia Business and Economics Society Conferences
1
IEIS 2021 : Proceedings of 8th International Conference on Industrial Economics System and Industrial Security Engineering
1
Interdisciplinary management research XVI ; 1
1
International journal of quality and service sciences
1
International journal of retail & distribution management
1
International studies of management and organization
1
Management for sustainable and inclusive development in a transforming Asia
1
Marketing letters : a journal of research in marketing
1
Mathematics in business management : [International Conference on Mathematics in Engineering and Business Management during 9 - 10 March 2012, Chennai, India]
1
New business and regulatory strategies in the postal sector
1
Proceedings of the 5th International Conference on Economic Management and Green Development
1
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
1
Scientific Annals of Economics and Business
1
Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
1
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
1
The globalisation of Chinese business : implications for multinational investors
1
more ...
less ...
Source
All
ECONIS (ZBW)
80
Showing
1
-
10
of
80
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How does attachment style influence the
brand
attachment :
brand
trust and
brand
loyalty chain in adolescents?
Bidmon, Sonja
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
Saved in:
2
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
3
Country-of-origin effects on Chinese consumption of branded foreign products
Fayol-Song, Lingfang
- In:
The globalisation of Chinese business : implications …
,
(pp. 227-239)
.
2014
Persistent link: https://www.econbiz.de/10012016697
Saved in:
4
Antecedents and moderators of
brand
trust in the context of baby care toiletries
Srivastava, Neha
;
Dash, Satya Bhushan
;
Mookerjee, Amit
- In:
The journal of consumer marketing
32
(
2015
)
5
,
pp. 328-340
Persistent link: https://www.econbiz.de/10011480602
Saved in:
5
The Western brands in the minds of Vietnamese consumers
Hai Chung Pham
;
Richards, Barry
- In:
The journal of consumer marketing
32
(
2015
)
5
,
pp. 367-375
Persistent link: https://www.econbiz.de/10011480675
Saved in:
6
Modeling
brand
advertising with heterogeneous consumer response : channel implications
Karray, Salma
- In:
Mathematics in business management : [International …
,
(pp. 181-199)
.
2015
Persistent link: https://www.econbiz.de/10011488363
Saved in:
7
Consumer perceptions and responsiveness toward CSR activities : a sectoral outlook
Aydın, Hatice
- In:
Ethics, social responsibility and sustainability in …
,
(pp. 45-63)
.
2019
Persistent link: https://www.econbiz.de/10012104159
Saved in:
8
The branded carnival : the dark magic of consumer excitement
O'Sullivan, Stephen R.
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 1033-1058
Persistent link: https://www.econbiz.de/10011612542
Saved in:
9
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
10
"We" are more likely to endorse than "I" : the effects of self-construal and
brand
symbolism on consumers' online
brand
endorsements
Bernritter, Stefan F.
;
Loermans, Annemijn C.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 107-120
Persistent link: https://www.econbiz.de/10011687898
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->