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~subject:"Markenführung"
~type_genre:"Reprint"
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Value brands : cheap or trendy...
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Markenführung
Consumer behaviour
182
Konsumentenverhalten
182
Brand
67
Markenartikel
67
Brand management
66
Brand image
43
Markenimage
43
USA
23
United States
23
Market research
21
Marktforschung
21
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19
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19
Welt
17
World
17
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16
Marketingmanagement
16
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12
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12
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11
Theory
11
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10
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10
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10
Internationales Marketing
10
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10
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10
Relationship marketing
10
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10
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8
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8
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8
Kulturelle Identität
8
Economic culture
7
Wirtschaftskultur
7
Globalisierung
6
Globalization
6
Großbritannien
6
United Kingdom
6
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Article
65
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1
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Reprint
Article in journal
6,779
Aufsatz in Zeitschrift
6,779
Aufsatz im Buch
672
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672
Hochschulschrift
208
Graue Literatur
180
Non-commercial literature
180
Thesis
160
Arbeitspapier
126
Working Paper
126
Collection of articles of several authors
111
Sammelwerk
111
Aufsatzsammlung
82
Conference paper
80
Konferenzbeitrag
80
Case study
56
Fallstudie
56
Konferenzschrift
38
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19
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16
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16
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15
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14
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13
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10
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8
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8
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7
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4
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4
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4
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4
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4
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4
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4
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4
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4
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4
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3
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English
66
Author
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Keller, Kevin Lane
6
Ehrenberg, Andrew S. C.
4
McCarthy, Michael S.
3
Park, C. Whan
3
Schmitt, Bernd
3
Aaker, David A.
2
De Chernatony, Leslie
2
Farr, Andy
2
Fournier, Susan
2
Milberg, Sandra J.
2
Aaker, Jennifer
1
Alden, Dana
1
Alford, Bruce L.
1
Alpert, Frank
1
Azoulay, Audrey
1
Barnard, Neil
1
Batra, Rajeev
1
Bhat, Sobodh
1
Bird, M.
1
Bloom, Helen
1
Brasel, S. Adam
1
Bridges, Sheri
1
Brown, Tom
1
Burt, Steven
1
Calder, Bobby J.
1
Capella, Louis M.
1
Carlson, Brad D.
1
Channon, C.
1
Chung, Jay Young
1
Cote, Joseph A.
1
Cotte, June
1
Czellar, Sandor
1
Dall'Olmo Riley, Francesca
1
Devlin, James F.
1
Duncan, Tom
1
Dyson, Paul
1
Einwiller, Sabine
1
Elliott, Richard
1
Erdem, Tülin
1
Faircloth, James B.
1
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Brand management ; Vol. 2
12
Brand management ; Vol. 3
10
The evolution of brands : from signals of quality to storehouses of trust
9
Brand management ; Vol. 1
8
Brand management ; Vol. 4
8
Measuring and managing brands
7
International marketing ; Vol. 2
5
Marketing-mix strategies - product strategy and promotion strategy
2
Corporate brand and corporate reputation
1
Critical perspectives on business and management
1
Cross-cultural and critical perspectives on brands
1
Global-local consumption
1
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
1
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Source
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ECONIS (ZBW)
66
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1
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date (oldest first)
1
Cross-cultural and critical perspectives on brands
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003784485
Saved in:
2
The process of negotiating
brand
meaning : a symbolic interactionist perspective
Ligas, Mark
;
Cotte, June
-
2009
Persistent link: https://www.econbiz.de/10003784633
Saved in:
3
Children's relationships with brands : "true love" or "one-night" stand?
Ji, Mindy F.
-
2009
Persistent link: https://www.econbiz.de/10003784634
Saved in:
4
Understanding, measuring, and using
brand
equity
Dyson, Paul
;
Farr, Andy
;
Hollis, Nigel S.
-
2009
Persistent link: https://www.econbiz.de/10003784813
Saved in:
5
Consumer attitude toward
brand
extensions : an integrative model and research propositions
Czellar, Sandor
-
2009
Persistent link: https://www.econbiz.de/10003836114
Saved in:
6
The service
brand
as relationships builder
Dall'Olmo Riley, Francesca
;
De Chernatony, Leslie
-
2010
Persistent link: https://www.econbiz.de/10003922792
Saved in:
7
How perceived
brand
globalness creates
brand
value
Steenkamp, Jan-Benedict E. M.
;
Batra, Rajeev
;
Alden, Dana
-
2010
Persistent link: https://www.econbiz.de/10003922860
Saved in:
8
Brand
diagnostics : mapping branding effects using consumer associative networks
Henderson, Geraldine Rosa
;
Iacobucci, Dawn
;
Calder, Bobby J.
-
2010
Persistent link: https://www.econbiz.de/10003924113
Saved in:
9
Creating
brand
names with meaning : the use of sound symbolism
Klink, Richard R.
-
2010
Persistent link: https://www.econbiz.de/10003924148
Saved in:
10
Builing strong brands in Asia : selecting the visual components of image to maximize
brand
strength
Henderson, Pamela W.
;
Cote, Joseph A.
;
Siew Meng Leong
; …
-
2010
Persistent link: https://www.econbiz.de/10003924183
Saved in:
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