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Should your brand pick a side? : how market share determines the impact of corporate political advocacy
Hydock, Chris; Paharia, Neeru; Blair, Sean - In: Journal of marketing research 57 (2020) 6, pp. 1135-1151
Persistent link: https://www.econbiz.de/10012391117
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Erfolgreich in der Markenmitte
Twardawa, Wolfgang - In: Jahrbuch der Absatz- und Verbrauchsforschung 53 (2007) 3, pp. 228-244
Persistent link: https://www.econbiz.de/10003603891
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Exploring sport brand double jeopardy : the link between team market share and attitudinal loyalty
Doyle, Jason P.; Filo, Kevin; McDonald, Heath; Funk, … - In: Sport management review 16 (2013) 3, pp. 285-297
Persistent link: https://www.econbiz.de/10009787479
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Leading national brands facing store brands competition : is price competitiveness the only thing that matters?
Fornari, Daniele; Fornari, Edoardo; Grandi, Sebastiano; … - In: Journal of retailing and consumer services 30 (2016), pp. 234-241
Persistent link: https://www.econbiz.de/10011473208
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Too many products? Reaching the next billion customers of the beauty market
Tournois, Laurent - In: Journal of business strategy 35 (2014) 5, pp. 3-13
Persistent link: https://www.econbiz.de/10010469416
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Brand popularity, country image and market share : an empirical study
Kim, Chung Koo; Chung, Jay Young - 2008
Persistent link: https://www.econbiz.de/10003656235
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How point-of-sale marketing mix impacts national-brand purchase shares
Hwang, Minha; Thomadsen, Raphael - In: Management science : journal of the Institute for … 62 (2016) 2, pp. 571-590
Persistent link: https://www.econbiz.de/10011446258
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The nature and benefits of national brand/private label competition
Steiner, Robert L. - In: Review of industrial organization : RIO 24 (2004) 2, pp. 105-127
Persistent link: https://www.econbiz.de/10002140599
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The Nature and Benefits of National Brand/Private Label Competition
Steiner, Robert Livingston - 2011
The article highlights the history of national brand/private label competition. It argues that the private labels of … national brand/private label competition is sometimes being diminished by collusion between the two kinds of brands …
Persistent link: https://www.econbiz.de/10013119657
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A Comparative Study on Market Share of Toyota Etios and Liva Brand at Hubli
G, Raghu - 2013
compared to the other brand of cars and also sales were not up to the Toyota's expectation. The major drawback with their car …
Persistent link: https://www.econbiz.de/10013075824