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~subject:"Markenführung"
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Markenführung
Konsumentenverhalten
78,947
Consumer behaviour
78,515
Werbung
13,715
Theorie
11,338
Theory
11,091
Advertising
10,301
Beziehungsmarketing
8,898
Relationship marketing
8,892
Brand management
7,994
Markenimage
6,731
Brand image
6,694
USA
6,217
United States
5,866
International
5,777
Internationales Marketing
5,771
Deutschland
5,761
Online-Handel
5,436
Online retailing
5,423
Kundenzufriedenheit
5,394
Customer satisfaction
5,393
Online-Marketing
5,365
Werbewirkung
5,360
Internet marketing
5,340
Advertising effects
5,277
International marketing
5,105
Germany
4,927
Social Web
4,869
Social web
4,866
Markenartikel
4,542
Brand
4,466
Dienstleistungsqualität
4,290
Service quality
4,285
Einzelhandel
4,261
Retail trade
4,153
Welt
3,767
Electronic Commerce
3,694
World
3,688
Marketingmanagement
3,667
Marketing management
3,599
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All
Undetermined
4,187
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1,144
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Article
6,594
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1,406
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1
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6,111
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6,111
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464
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464
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169
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132
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132
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128
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88
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88
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73
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73
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66
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66
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55
Aufsatzsammlung
53
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44
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44
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29
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15
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14
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14
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8
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8
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7
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5
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5
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5
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4
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3
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3
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3
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2
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English
7,570
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423
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5
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5
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4
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2
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1
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1
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Phau, Ian
33
Loureiro, Sandra Maria Correia
31
Melewar, T. C.
28
Ko, Eunju
24
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
22
Guzman, Francisco
21
Keller, Kevin Lane
21
Diamantopoulos, Adamantios
19
Japutra, Arnold
19
Sarkar, Juhi Gahlot
18
Burmann, Christoph
17
Hollebeek, Linda D.
17
MacInnis, Deborah J.
17
Veloutsou, Cleopatra
17
Dawes, John
16
Dens, Nathalie
16
Pelsmacker, Patrick de
16
Batra, Rajeev
15
Fetscherin, Marc
15
Romaniuk, Jenni
15
Septianto, Felix
15
Valette-Florence, Pierre
15
Wiedmann, Klaus-Peter
15
Ekinci, Yuksel
14
Gázquez-Abad, Juan Carlos
14
Khan, Imran
14
Kunkel, Thilo
14
Martínez-López, Francisco J.
14
Sreejesh, S.
14
Swoboda, Bernhard
14
Casidy, Riza
13
De Chernatony, Leslie
13
Fournier, Susan
13
Park, C. Whan
13
Paul, Justin
13
Seo, Yuri
13
Shimul, Anwar Sadat
13
Steenkamp, Jan-Benedict E. M.
13
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Springer Fachmedien Wiesbaden
14
Information Resources Management Association
9
American Marketing Association
3
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Gesellschaft zur Erforschung des Markenwesens
2
Haufe-Lexware GmbH & Co. KG
2
Helmut-Schmidt-Universität
2
National Bureau of Economic Research
2
NetLibrary, Inc
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Springer International Publishing
2
Verlag Dr. Kovač
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMAK AG
1
Ausstellung Werbewelten Made in Hamburg <2010 - 2011, Hamburg>
1
Books on Demand GmbH <Norderstedt>
1
Erasmus Research Institute of Management
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Forumgespräch Die Marke Deutschland <2001, Rotis>
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Harvard Graduate School of Business Administration
1
ICORIA <17., 2018, Valencia>
1
IGI Global
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Karlsruher Institut für Technologie
1
Markendialog <11, 2007, Frankfurt, Main>
1
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Published in...
All
Journal of business research : JBR
426
The journal of product & brand management
292
The journal of brand management : an international journal
281
Journal of retailing and consumer services
252
Psychology & marketing
92
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
79
Journal of marketing communications
78
International journal of hospitality management
74
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
Marketing intelligence & planning
64
International journal of advertising : the review of marketing communications
62
Journal of strategic marketing
62
SpringerLink / Bücher
61
Journal of international consumer marketing
58
Journal of promotion management : innovations in planning and applied research
57
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
54
Marketing letters : a journal of research in marketing
53
International marketing review
52
International journal of internet marketing and advertising : IJIMA
51
Journal of marketing management : MM
51
Journal of promotion management : JPM
50
Journal of the Academy of Marketing Science
49
Journal of global marketing
48
International journal of consumer studies
45
Journal of fashion marketing and management
45
Journal of marketing
45
The journal of consumer marketing
45
Cogent business & management
44
Journal of international marketing
43
The IUP journal of brand management : IJBRM
43
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
International journal of retail & distribution management
36
International journal of advertising : the quarterly review of marketing communications
35
Journal of Islamic marketing
35
European journal of marketing
33
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
33
Journal of retailing
33
Qualitative market research : an international journal
33
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Source
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ECONIS (ZBW)
7,996
BASE
2
EconStor
2
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
8,001
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relevance
articles prioritized
date (newest first)
date (oldest first)
1
Celebrity endorsements in emerging markets : align endorsers with brands or with consumers?
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 295-317
Persistent link: https://www.econbiz.de/10012006997
Saved in:
2
The influence of global and local iconic brand positioning on
advertising
persuasion in an emerging market setting
Heinberg, Martin
;
Ozkaya, H. Erkan
;
Taube, Markus
- In:
Journal of international business studies : JIBS ; an …
48
(
2017
)
8
,
pp. 1009-1022
Persistent link: https://www.econbiz.de/10011779151
Saved in:
3
Halal endorsements : stirring controversy or gaining new customers?
Schlegelmilch, Bodo B.
;
Khan, Mubbsher Munawar
;
Hair, …
- In:
International marketing review
33
(
2016
)
1
,
pp. 156-174
Persistent link: https://www.econbiz.de/10011540325
Saved in:
4
Exploring the effectiveness of foreign brand communication : consumer culture ad imagery and brand schema incongruity
Halkias, Georgios
;
Micevski, Milena
;
Diamantopoulos, …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 210-217
Persistent link: https://www.econbiz.de/10011771499
Saved in:
5
Is Multi-Ethnic
Advertising
a globally viable strategy for a Western luxury car brand? : a mixed-method cross-cultural study
Strebinger, Andreas
;
Guo, Xiaoling
;
Klauser, Ferdinand
; …
- In:
Journal of business research : JBR
82
(
2018
),
pp. 409-416
Persistent link: https://www.econbiz.de/10011771940
Saved in:
6
The effectiveness of openness in
advertising
for familiar and unfamiliar brands across different nationalities
Ketelaar, Paul E.
;
Maesen, Stijn
;
Linssen, Lisbeth
; …
- In:
Journal of euromarketing
22
(
2013
)
1/2
,
pp. 5-23
Persistent link: https://www.econbiz.de/10010127921
Saved in:
7
Effects of Global Consumer Culture Positioning versus Local Consumer Culture Positioning in TV Advertisements on Consumers’ Brand Evaluation and Attitude toward Brand
Lee, Chol
-
2020
brand than LCCP in TV
advertising
. We also find that GCCP has stronger effects on brand evaluation and attitude toward brand …
Persistent link: https://www.econbiz.de/10012839485
Saved in:
8
The influence of advertisement repetition on price image in the context of higher education services
Silva, Thayse Schneider da
;
Perin, Marcelo Gattermann
; …
- In:
Journal of revenue and pricing management
18
(
2019
)
4
,
pp. 342-352
Persistent link: https://www.econbiz.de/10012056883
Saved in:
9
Crossing the cultural divide through bilingual
advertising
: the moderating role of brand cultural symbolism
Kubat, Umut
;
Swaminathan, Vanitha
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 354-362
Persistent link: https://www.econbiz.de/10011428859
Saved in:
10
The role of
advertising
, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang
;
Behl, Abhishek
;
Guzman, Francisco
; …
- In:
International marketing review
40
(
2023
)
1
,
pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
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