An ethnographic study of a brand community following the launch of the Porsche Cayenne SUV finds that brand extensions can negatively affect the value of their parent brands. By studying the collective response to brand extensions of existing consumers and by substituting a culturally situated...

The global economic crisis of 2008 was a phenomenon that had a huge impact on the economy of many large and smaller countries, such as Greece. The significant gradual deterioration of the Greek economy and the deep economic recession that took place in the last years negatively influenced the...

The paper contributes to explain an unexplored competition that is the Brazilian State Championships. How it is organized and the financial features of three championships are described. The aim of the paper is to discover if the presence of "Brand-teams" in a competition increases the income of...

Purpose – The purpose of this paper is to analyse the demand for tickets in the Brazilian State Championships focusing in the impact generated by the brand teams as well as the play-off matches in the demand for tickets and, consequently, in the match day revenues.Design/methodology/approach...