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~subject:"Markenführung"
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Markenführung
Consumer behaviour
13
Konsumentenverhalten
13
Customer satisfaction
6
Relationship marketing
6
Slovenia
6
Beziehungsmarketing
5
Bosnia and Herzegovina
5
Brand management
5
Croatia
5
Kundenzufriedenheit
5
Serbia
5
Advertising
4
Brand image
4
Consumer attitudes
4
Markenimage
4
Marketing strategies
4
Product origin
4
Werbung
4
Brand
3
Corporate reputation
3
Corporate social responsibility
3
Environmental consciousness
3
Markenartikel
3
Multinational companies
3
Nachhaltige Entwicklung
3
Perception
3
Sustainable development
3
Umweltbewusstsein
3
Wahrnehmung
3
Business services
2
Client-perceived value
2
Confidence
2
Corporate Social Responsibility
2
Customer value
2
DIY retail
2
Dienstleistungsqualität
2
Eastern Europe
2
Emotion
2
Firmenimage
2
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Article
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English
5
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Diamantopoulos, Adamantios
3
Gidaković, Petar
3
Žabkar, Vesna
3
Arslanagic-Kalajdzic, Maja
2
Florack, Arnd
2
Zabkar, Vesna
2
Egger, Martin
1
Kolbl, Živa
1
Kos Koklič, Mateja
1
Szőcs, Ilona
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Zečević, Mila
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Journal of business research : JBR
2
British journal of management
1
European management review : EMR
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
5
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1
Do brand warmth and brand competence add value to consumers? : a stereotyping perspective
Kolbl, Živa
;
Diamantopoulos, Adamantios
; …
- In:
Journal of business research : JBR
118
(
2020
),
pp. 346-362
Persistent link: https://www.econbiz.de/10012288612
Saved in:
2
Brothers in blood, yet strangers to global brand purchase : a four-country study of the role of consumer personality
Zabkar, Vesna
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 228-235
Persistent link: https://www.econbiz.de/10011771505
Saved in:
3
The formation of consumers' warmth and competence impressions of corporate brands : the role of corporate associations
Gidaković, Petar
;
Žabkar, Vesna
- In:
European management review : EMR
19
(
2022
)
4
,
pp. 639-653
Persistent link: https://www.econbiz.de/10013472690
Saved in:
4
The interplay of brand, brand origin and brand user stereotypes in forming value perceptions
Gidaković, Petar
;
Szőcs, Ilona
;
Diamantopoulos, Adamantios
- In:
British journal of management
33
(
2022
)
4
,
pp. 1924-1949
Persistent link: https://www.econbiz.de/10013463552
Saved in:
5
The influence of brand sustainability on purchase intentions : the mediating role of brand impressions and brand attitudes
Gidaković, Petar
;
Kos Koklič, Mateja
;
Zečević, Mila
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
6
,
pp. 556-568
Persistent link: https://www.econbiz.de/10013463722
Saved in:
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