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Understanding of consumers' perception toward select FMCG products
Siriguppi, Dwarakanath - In: International journal of public sector performance … 9 (2022) 3, pp. 248-257
Persistent link: https://www.econbiz.de/10013257287
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The impact of fashion brand sustainability on consumer purchasing decisions
Mandarić, Doroteja; Hunjet, Anica; Vuković, Dijana - In: Journal of risk and financial management : JRFM 15 (2022) 4, pp. 1-17
The focus of this confirmatory research was on consumer attitudes towards the sustainability of fashion brands and how these attitudes influence their purchasing decisions. The aim was to explore if the gap between attitudes and purchasing behaviour was present within Croatian consumers to the...
Persistent link: https://www.econbiz.de/10013273094
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Green brand strategies in the fashion industry : leveraging connections of the consumer, brand, and environmental sustainability
Kim, Hye-Shin; Hall, Martha L. - In: Sustainable fashion supply chain management : from …, (pp. 31-45). 2015
Persistent link: https://www.econbiz.de/10010518715
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The effect of a sustainable label portfolio on consumer perception of ethicality and retail patronage
Bezençon, Valéry; Etemad-Sajadi, Reza - In: International journal of retail & distribution management 43 (2015) 4/5, pp. 314-328
Persistent link: https://www.econbiz.de/10011298834
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A green picture is worth a thousand words? : effects of visual and textual environmental appeals in advertising and the moderating role of product involvement
Xue, Fei; Muralidharan, Sidharth - In: Journal of promotion management : JPM 21 (2015) 1, pp. 82-106
Persistent link: https://www.econbiz.de/10011304628
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Antecedents of green brand equity : an integrated approach
Pui Fong Ng; Butt, Muhammad Mohsin; Kok Wei Khong; Fon … - In: Journal of business ethics : JOBE 121 (2014) 2, pp. 203-215
Persistent link: https://www.econbiz.de/10010363440
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Effects of green brand on green purchase intention
Huang, Yi-chun; Yang, Minli; Wang, Yu-chun - In: Marketing intelligence & planning 32 (2014) 3, pp. 250-268
Persistent link: https://www.econbiz.de/10010380729
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Investigating the types of value and cost of green brands : proposition of a conceptual framework
Papista, Erifili; Krystallis, Athanasios - In: Journal of business ethics : JOBE 115 (2013) 1, pp. 75-92
Persistent link: https://www.econbiz.de/10009785879
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It looks green : effects of green visuals in advertising on Chinese consumers' brand perception
Xue, Fei - In: Journal of international consumer marketing 26 (2014) 1, pp. 75-86
Persistent link: https://www.econbiz.de/10010344855
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Green consumer behavior : being good or seeming good?
Aagerup, Ulf; Nilsson, Jonas - In: The journal of product & brand management 25 (2016) 3, pp. 274-284
Persistent link: https://www.econbiz.de/10011548782