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Special issue: Island brands and island branding
Baldacchino, Godfrey (contributor) - 2010
Persistent link: https://www.econbiz.de/10003960639
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Exploitation versus exploration in island economies : a brand diagnostic perspective
Leseure, Michel - In: International journal of entrepreneurship and small business 9 (2010) 4, pp. 463-480
Persistent link: https://www.econbiz.de/10003960708
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An image worth bottling : the branding of King Island Cloud Juice
Khamis, Susie - In: International journal of entrepreneurship and small business 9 (2010) 4, pp. 434-446
Persistent link: https://www.econbiz.de/10003960688
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Effects of package visuals and haptics on brand evaluations
Littel, Sandra; Orth, Ulrich R. - In: European journal of marketing : EJM 47 (2013) 1/2, pp. 198-217
Persistent link: https://www.econbiz.de/10009718539
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Devin : eine bulgarische Erfolgsgeschichte
Wimmer, Christian - In: Grow East : Wachstumsstrategien in CEE ; von Beiersdorf …, (pp. 113-117). 2008
Persistent link: https://www.econbiz.de/10003725975
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Consumer-side decision factors on their selection of bottled water brands : statistical method study in a Kosovo sample
Kajtazi, Saranda; Reshidi, Nail - In: Mokslo darbai / Ekonomika 97 (2018) 1, pp. 105-116
Persistent link: https://www.econbiz.de/10012305730
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Modelling the supply of private used cars : a study of two prominent brands in Fiji
Kumar, Ronald Ravinesh - In: International journal of economics and business research 7 (2014) 4, pp. 419-430
Persistent link: https://www.econbiz.de/10011313898
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Sustainability countenance in brand equity : a critical review and future research directions
Ishaq, Muhammad Ishtiaq; Di Maria, Eleonora - In: The journal of brand management : an international journal 27 (2020) 1, pp. 15-34
Persistent link: https://www.econbiz.de/10012297778
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Artist Brand Management : Künstlermarkenaufbau durch Musiklabels im digitalen Wandel
Bender, Matthias - 2022
Einführung -- Die Digitalisierung der Musikindustrie -- Theoretischer Bezugsrahmen: Der identitätsbasierte Markenführungsansatz für Künstler -- Ausgestaltungsoptionen des Markenführungsansatzes für Künstler -- Empirischer Forschungsstand und Herleitung der Wirkbeziehungen:...
Persistent link: https://www.econbiz.de/10013431262
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Internal branding and sustainability : investigating perceptions of employees
Biedenbach, Galina; Manzhynski, Siarhei - In: The journal of product & brand management 25 (2016) 3, pp. 296-306
Persistent link: https://www.econbiz.de/10011548864