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Modelling consumer responses to an apparel store brand : store image as a risk reducer

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The impact of storytelling on the consumer brand experience : the case of a firm-originated story

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Customer engagement in a Facebook brand community

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Developing brand assets with wireless devices

Helenius, Jari H.; Liljander, Veronica - In: Advances in electronic marketing, (pp. 175-192). 2005

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Short brand stories on packaging : an examination of consumer responses

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Buyer perceptions of corporate brand extension attractiveness and fit in B2B services

Sarasvuo, Sonja; Liljander, Veronica; Haahtela, Kari - In: Industrial marketing management : the international … 115 (2023), pp. 69-85

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Value of image in service

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Corporate brand evolution : corporate brand images evolving in consumers' everyday life

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Ethical consumers' brand avoidance

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Ethical consumers' brand avoidance

Rindell, Anne; Strandvik, Tore; Wilén, Kristoffer - In: The journal of product & brand management 23 (2014) 2, pp. 114-120

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