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~subject:"Markenführung"
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Markenführung
Relationship marketing
25
Beziehungsmarketing
21
Consumer behaviour
21
Konsumentenverhalten
19
Brand management
13
Dienstleistung
10
Services
10
Finnland
9
Theorie
9
Theory
9
Finland
8
Lieferantenmanagement
8
Supplier relationship management
8
Brand image
7
Customer value
7
Product quality
7
Produktqualität
7
Customer satisfaction
6
Kundenwert
6
Markenimage
5
Brand avoidance
4
Customer-dominant logic
4
Customers
4
Dienstleistungsqualität
4
Ethical concerns
4
Ethics
4
Ethik
4
Image heritage
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Marketing management
4
Marketingmanagement
4
Mobile communications
4
Mobilkommunikation
4
Service innovation
4
Service quality
4
Trust
4
USA
4
United States
4
Verbraucher
4
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3
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English
11
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Liljander, Veronica
6
Strandvik, Tore
5
Rindell, Anne
4
Gummerus, Johanna
2
Riel, Allard C. R. van
2
Finne, Åke
1
Haahtela, Kari
1
Helenius, Jari H.
1
Lundqvist, Anna
1
Pihlström, Minna
1
Polsa, Pia
1
Sarasvuo, Sonja
1
Solja, Eeva
1
Söderlund, Magnus
1
Weman, Emil
1
Wilién, Kristoffer
1
Wilén, Kristoffer
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Meddelanden från Svenska Handelshögskolan
2
The journal of product & brand management
2
Advances in electronic marketing
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of retailing and consumer services
1
Management research review
1
Psychology & marketing
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The journal of brand management : an international journal
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ECONIS (ZBW)
11
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1
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11
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1
Modelling consumer responses to an apparel store brand : store image as a risk reducer
Liljander, Veronica
;
Polsa, Pia
;
Riel, Allard C. R. van
- In:
Journal of retailing and consumer services
16
(
2009
)
4
,
pp. 281-290
Persistent link: https://www.econbiz.de/10003864541
Saved in:
2
The impact of storytelling on the consumer brand experience : the case of a firm-originated story
Lundqvist, Anna
;
Liljander, Veronica
;
Gummerus, Johanna
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
4
,
pp. 283-297
Persistent link: https://www.econbiz.de/10009729357
Saved in:
3
Customer engagement in a Facebook brand community
Gummerus, Johanna
;
Liljander, Veronica
;
Weman, Emil
; …
- In:
Management research review
35
(
2012
)
9
,
pp. 857-877
Persistent link: https://www.econbiz.de/10009660470
Saved in:
4
Developing brand assets with wireless devices
Helenius, Jari H.
;
Liljander, Veronica
- In:
Advances in electronic marketing
,
(pp. 175-192)
.
2005
Persistent link: https://www.econbiz.de/10003168476
Saved in:
5
Short brand stories on packaging : an examination of consumer responses
Solja, Eeva
;
Liljander, Veronica
;
Söderlund, Magnus
- In:
Psychology & marketing
35
(
2018
)
4
,
pp. 294-306
Persistent link: https://www.econbiz.de/10011970152
Saved in:
6
Buyer perceptions of corporate brand extension attractiveness and fit in B2B services
Sarasvuo, Sonja
;
Liljander, Veronica
;
Haahtela, Kari
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 69-85
Persistent link: https://www.econbiz.de/10014454778
Saved in:
7
Value of image in service
Strandvik, Tore
;
Rindell, Anne
-
2010
Persistent link: https://www.econbiz.de/10003969112
Saved in:
8
Corporate brand evolution : corporate brand images evolving in consumers' everyday life
Rindell, Anne
;
Strandvik, Tore
- In:
European business review : EBR ; the official journal …
22
(
2010
)
3
,
pp. 276-286
Persistent link: https://www.econbiz.de/10003988614
Saved in:
9
Ethical consumers' brand avoidance
Rindell, Anne
;
Strandvik, Tore
;
Wilién, Kristoffer
- In:
The journal of product & brand management
22
(
2013
)
7
,
pp. 484-490
Persistent link: https://www.econbiz.de/10010225094
Saved in:
10
Ethical consumers' brand avoidance
Rindell, Anne
;
Strandvik, Tore
;
Wilén, Kristoffer
- In:
The journal of product & brand management
23
(
2014
)
2
,
pp. 114-120
Persistent link: https://www.econbiz.de/10010384246
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1
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