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Markenführung
Consumer behaviour
51
Konsumentenverhalten
49
Marketing
23
Brand management
19
Markenimage
14
Brand image
13
macromarketing
13
Vietnam
10
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Marktforschung
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marketing systems
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English
18
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Schmitt, Bernd
15
Zarantonello, Lia
3
Cote, Joseph A.
2
Henderson, Pamela W.
2
Schmitt, Bernd H.
2
Zhang, Shi
2
Alba, Joseph W.
1
Alvarez, Claudio
1
Brown, Stephen
1
Eisingerich, Andreas B
1
Fournier, Susan
1
Gupta, Sunil
1
Han, Jin K.
1
Hanssens, Dominique M.
1
Hauser, John R.
1
Jedidi, Kamel
1
Lehmann, Donald R.
1
Leong, Siew Meng
1
Lutz, Richard J.
1
McDonagh, Pierre
1
Meyer, Anton
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O'Guinn, Thomas C.
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Pan, Yigang
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Park, C. Whan
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Park, Jason Whan
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Raffelt, Ursula
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Rogers, David L.
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Shultz, Clifford J.
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Siew Meng Leong
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Edward Elgar Publishing
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Brand management ; Vol. 1
3
The journal of brand management : an international journal
3
Brand management ; Vol. 3
1
Edward Elgar E-Book Archive
1
Handbook on brand and experience management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising research
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of marketing
1
Journal of marketing management : MM
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
18
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1
A framework for managing customer experiences
Schmitt, Bernd
- In:
Handbook on brand and experience management
,
(pp. 113-131)
.
2008
Persistent link: https://www.econbiz.de/10003788988
Saved in:
2
A brand so bad it's good : the paradoxical place marketing of Belfast
Brown, Stephen
;
McDonagh, Pierre
;
Shultz, Clifford J.
- In:
Journal of marketing management : MM
29
(
2013
)
11/12
,
pp. 1251-1276
Persistent link: https://www.econbiz.de/10010209646
Saved in:
3
Handbook on brand and experience management
Schmitt, Bernd
(
ed.
)
-
2008
Persistent link: https://www.econbiz.de/10003640687
Saved in:
4
Using the brand experience scale to profile consumers and predict consumer behaviour
Zarantonello, Lia
;
Schmitt, Bernd
- In:
The journal of brand management : an international journal
17
(
2009/10
)
7
,
pp. 532-540
Persistent link: https://www.econbiz.de/10008652664
Saved in:
5
Language and brand attitudes : impact of script and sound matching in Chinese and English
Pan, Yigang
;
Schmitt, Bernd
-
2010
Persistent link: https://www.econbiz.de/10003924154
Saved in:
6
Creating local brands in multilingual international markets
Zhang, Shi
;
Schmitt, Bernd
-
2010
Persistent link: https://www.econbiz.de/10003924159
Saved in:
7
Builing strong brands in Asia : selecting the visual components of image to maximize brand strength
Henderson, Pamela W.
;
Cote, Joseph A.
;
Siew Meng Leong
; …
-
2010
Persistent link: https://www.econbiz.de/10003924183
Saved in:
8
Product-category dynamics and corporate identity in brand extensions : a comparison of Hong Kong and US consumers
Han, Jin K.
;
Schmitt, Bernd
-
2010
Persistent link: https://www.econbiz.de/10003924419
Saved in:
9
Selecting the right brand name : an examination of tacit and explicit linguistic knowledge in name translations
Schmitt, Bernd
;
Zhang, Shi
- In:
The journal of brand management : an international journal
19
(
2011/12
)
8
,
pp. 655-665
Persistent link: https://www.econbiz.de/10009576048
Saved in:
10
The concept of brand experience
Schmitt, Bernd
- In:
The journal of brand management : an international journal
16
(
2008/09
)
7
,
pp. 417-419
Persistent link: https://www.econbiz.de/10009524658
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