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Determinants of Beef and Pork...
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Markenführung
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Journal of business research : JBR
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The journal of brand management : an international journal
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SpringerLink / Bücher
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The journal of product & brand management
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European journal of marketing : EJM
14
International journal of hospitality management
13
Cogent business & management
12
Journal of retailing and consumer services
12
Journal of marketing
11
Journal of promotion management : innovations in planning and applied research
10
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10
Springer eBook Collection
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Springer eBook Collection / Business and Economics
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Tourism management : research, policies, practice
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Asia Pacific journal of marketing and logistics
7
Global business review
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International journal of internet marketing and advertising : IJIMA
7
Journal of air transport management
7
Journal of marketing communications
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
The journal of business & industrial marketing
7
The marketing review
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Business history
6
Journal of promotion management : JPM
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Markenbrand
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AMS review : official publication of the Academy of Marketing Science
5
Administrative Sciences : open access journal
5
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
5
International journal of consumer studies
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International journal of islamic marketing and branding
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International marketing review
5
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
5
Journal of global marketing
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
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ECONIS (ZBW)
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EconStor
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USB Cologne (EcoSocSci)
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RePEc
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1
Hedonic retail
beef
and
pork
product prices
Parcell, Joseph L.
;
Schroeder, Ted C.
- In:
Journal of agricultural and applied economics
39
(
2007
)
1
,
pp. 29-46
Persistent link: https://www.econbiz.de/10003486295
Saved in:
2
Tourism strategy development and facilitation of integrative processes among brand equity,
marketing
and motivation
Liu, Chih-Hsing Sam
;
Chou, Sheng-Fang
- In:
Tourism management : research, policies, practice
54
(
2016
),
pp. 298-308
Persistent link: https://www.econbiz.de/10011452088
Saved in:
3
The ethics of branding, customer-brand relationships, brand-equity strategy, and branding as a societal institution
Hunt, Shelby D.
- In:
Journal of business research : JBR
95
(
2019
),
pp. 408-416
Persistent link: https://www.econbiz.de/10011980217
Saved in:
4
A new market brand equity model (MBE)
Shuv-Ami, Avichai
- In:
EuroMed journal of business
11
(
2016
)
3
,
pp. 322-346
Persistent link: https://www.econbiz.de/10011609001
Saved in:
5
Real Estate Branding Assessment - REBA : Customer-Based Brand Equity(CBBE)-Modell für die Analyse und Bewertung von Marken im immobilienwirtschaftlichen Kontext
Hofmann, Ralph W.
-
2017
Persistent link: https://www.econbiz.de/10011666388
Saved in:
6
Measuring halal brand association (HalBA) for Islamic banks
Suharni Maulan
;
Nor Asiah Omar
;
Maisarah Ahmad
- In:
Journal of Islamic marketing : JIMA
7
(
2016
)
3
,
pp. 331-354
Persistent link: https://www.econbiz.de/10011552757
Saved in:
7
Entrepreneurial
marketing
and hybrid entrepreneurship : the case of JM Reid Bamboo Rods
Ferreira, Caitlin C.
;
Ferguson, Sarah Lord
;
Pitt, Leyland F.
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
9/10
,
pp. 867-885
Persistent link: https://www.econbiz.de/10012178447
Saved in:
8
The impact of brand gender on brand equity : findings from a large-scale cross-cultural study in ten countries
Lieven, Theo
;
Hildebrand, Christian
- In:
International marketing review
33
(
2016
)
2
,
pp. 178-195
Persistent link: https://www.econbiz.de/10011518461
Saved in:
9
With or without rutabaga?
Brunswick, Gary
- In:
Journal of business case studies
14
(
2018
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10011865414
Saved in:
10
Marketing
metrics : a meta-synthesis
Uzma, Shigufta Hena
- In:
International journal of business excellence
14
(
2018
)
2
,
pp. 153-179
Persistent link: https://www.econbiz.de/10011954099
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