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Tourist destinations as brands: the impact of destination image and reputation on visitor loyalty
Christou, Evangelos - In: Productivity in tourism : fundamentals and concepts for …, (pp. 57-67). 2007
Persistent link: https://www.econbiz.de/10003512972
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The effectiveness of the destination logo : congruity effect between logo typeface and destination stereotypes
Li, Fangxuan; Ma, Jianan - In: Tourism management : research, policies, practice 98 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014304505
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Does experience affect engagement? : role of destination brand engagement in developing brand advocacy and revisit intentions
Kumar, Vikas; Kaushik, Arun Kumar - In: Journal of travel and tourism marketing 37 (2020) 3, pp. 332-346
Persistent link: https://www.econbiz.de/10012289335
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A two-level evaluation of mobile travel websites using the visitor experience and the brand presentation
McCabe, Mary Beth; Weaver, Richard - In: International journal of management and marketing … 13 (2020) 1, pp. 23-34
Persistent link: https://www.econbiz.de/10012491943
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Tourist mental health drives destination choice, marketing, and matching
Cooper, Mary-Ann; Buckley, Ralf - In: Journal of travel research : a quarterly publication of … 61 (2022) 4, pp. 786-799
Persistent link: https://www.econbiz.de/10012880657
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The measurement & conceptualization of destination personality
Kumar, Vikas; Nayak, J. K. - In: Tourism management perspectives : TMP 12 (2014), pp. 88-93
Persistent link: https://www.econbiz.de/10010440064
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Future research directions in tourism marketing
Tsiotsou, Rodoula; Ratten, Vanessa - In: Marketing intelligence & planning 28 (2010) 4, pp. 533-544
Persistent link: https://www.econbiz.de/10008652204
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Examining the effect of message characteristics, popularity, engagement, and message appeals : evidence from Facebook corporate pages of tourism organisations
Thomas, Sujo; Kureshi, Sonal; Yagnik, Arpan - In: International journal of business and emerging markets … 13 (2021) 1, pp. 30-51
Persistent link: https://www.econbiz.de/10012505423
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Service-dominant logic : the road map to value co-creation in place marketing
Daskou, Sofia; Masouras, Andreas; Athanasula-Reppa, … - In: Business Development and Economic Governance in …, (pp. 369-382). 2022
Persistent link: https://www.econbiz.de/10013415100
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Incongruity between ads and consumer expectations of advertising
Loef, Joost - 2002
Persistent link: https://www.econbiz.de/10001701827