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Markenführung
USA
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78,686
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49,553
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11,058
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10,695
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10,672
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10,357
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9,740
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9,721
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9,720
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9,206
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8,525
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8,455
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8,229
Brand management
8,148
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8,132
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8,115
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7,885
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7,736
Kanada
7,663
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7,660
Börsenkurs
7,372
Share price
7,237
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7,069
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6,972
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Loureiro, Sandra Maria Correia
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Phau, Ian
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Melewar, T. C.
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Ko, Eunju
24
Han, Heesup
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Sarkar, Abhigyan
23
Burmann, Christoph
22
Bang, Nguyen
21
Guzman, Francisco
21
Keller, Kevin Lane
21
Diamantopoulos, Adamantios
19
Hollebeek, Linda D.
19
Romaniuk, Jenni
19
Japutra, Arnold
18
Pelsmacker, Patrick de
18
Sarkar, Juhi Gahlot
18
Veloutsou, Cleopatra
18
Christodoulides, George
17
Dens, Nathalie
17
Huber, Frank
17
MacInnis, Deborah J.
17
Dawes, John
16
De Chernatony, Leslie
16
Fournier, Susan
16
Wiedmann, Klaus-Peter
16
Bauer, Hans H.
15
Khan, Imran
15
Valette-Florence, Pierre
15
Ekinci, Yuksel
14
Fetscherin, Marc
14
Gázquez-Abad, Juan Carlos
14
Kunkel, Thilo
14
Martínez-López, Francisco J.
14
Park, C. Whan
14
Sreejesh, S.
14
Casidy, Riza
13
Esch, Franz-Rudolf
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13
Paul, Justin
13
Seo, Yuri
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AMA Winter Academic Conference <2021, Online>
1
Books on Demand GmbH <Norderstedt>
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Capsule <Minneapolis, Minn.>
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Erasmus Research Institute of Management
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Gesellschaft zur Erforschung des Markenwesens
1
GfK-Aktiengesellschaft <Nürnberg>
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Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
IGI Global
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Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
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International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Karlsruher Institut für Technologie
1
Markendialog <12, 2008, Berlin>
1
Robert Schuman Centre for Advanced Studies
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Society for Consumer Psychology.
1
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Journal of business research : JBR
423
The journal of product & brand management
299
The journal of brand management : an international journal
291
Journal of retailing and consumer services
253
Psychology & marketing
95
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
84
International journal of hospitality management
78
Journal of marketing communications
77
SpringerLink / Bücher
70
Journal of strategic marketing
66
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
64
Marketing intelligence & planning
61
International journal of advertising : the review of marketing communications
60
Journal of international consumer marketing
59
Journal of marketing management : MM
57
Journal of promotion management : innovations in planning and applied research
57
Journal of promotion management : JPM
55
International journal of internet marketing and advertising : IJIMA
54
Marketing letters : a journal of research in marketing
54
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
53
International marketing review
49
Journal of the Academy of Marketing Science
49
The IUP journal of brand management : IJBRM
49
Journal of global marketing
47
Journal of marketing
47
International journal of consumer studies
46
The journal of consumer marketing
46
Journal of fashion marketing and management
45
Cogent business & management
44
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
International journal of advertising : the quarterly review of marketing communications
39
Journal of advertising research
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Journal of marketing research : JMR
37
Journal of international marketing
36
Industrial marketing management : the international journal for industrial and high-tech firms
34
International journal of retail & distribution management
34
Journal of Islamic marketing
34
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
34
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ECONIS (ZBW)
8,150
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2
EconStor
1
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1
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10
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1
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
MSI reports : working paper series
(
2010
)
4
,
pp. 41-90
Persistent link: https://www.econbiz.de/10009007361
Saved in:
2
Perception study of customers of a global fast food restaurant in India and
USA
Srivastava, Rajesh
;
Paul, Manimoy
;
Bhanot, Sandeep
- In:
International journal of Indian culture and business …
26
(
2022
)
3
,
pp. 379-406
Persistent link: https://www.econbiz.de/10014314183
Saved in:
3
Separating the long and short-term effects of advertising repetition on brand name awareness
Vanhuele, Marc
-
1994
Persistent link: https://www.econbiz.de/10000909454
Saved in:
4
First-class in-flight services and advertising effectiveness : antecedents of customer-centric innovativeness and brand loyalty in the United States (US) airline industry
Kim, Seontaik
;
Kim, Insin
;
Hyun, Sunghyup Sean
- In:
Journal of travel and tourism marketing
33
(
2016
)
1/3
,
pp. 118-140
Persistent link: https://www.econbiz.de/10011484678
Saved in:
5
Influence of consumers' brand expectations on apparel brands' US-based sourcing strategy
Bhaduri, Gargi
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 74-83
Persistent link: https://www.econbiz.de/10011616243
Saved in:
6
Brand advertising in an access-ownership world : how marketing channels impact message persuasiveness
Harding, Lora Mitchell
;
Schenkel, Mark T.
- In:
Journal of marketing channels : ... distribution …
24
(
2017
)
1/2
,
pp. 51-72
Persistent link: https://www.econbiz.de/10011749105
Saved in:
7
Implicit and explicit preferences for brand name sounds
Pogacar, Ruth
;
Kouril, Michal
;
Carpenter, Thomas P.
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 241-259
Persistent link: https://www.econbiz.de/10011876282
Saved in:
8
Effects of multiplayer videogame contexts on individuals’ recall of in-game advertisements
Dardis, Frank E.
;
Schmierbach, Mike
- In:
Journal of promotion management : JPM
18
(
2012
)
1
,
pp. 42-59
Persistent link: https://www.econbiz.de/10009535755
Saved in:
9
Revisiting the match-up hypothesis : effects of brand-incongruent celebrity endorsements
Törn, Fredrik
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
1
,
pp. 20-36
Persistent link: https://www.econbiz.de/10009671506
Saved in:
10
Unleashing the power of word of mouth : creating brand advocacy to drive growth
Keller, Ed
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 448-452
Persistent link: https://www.econbiz.de/10003614085
Saved in:
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