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~subject:"Markenführung"
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Markenführung
Consumer behaviour
81
Konsumentenverhalten
81
Relationship marketing
64
Beziehungsmarketing
63
Theory
49
Theorie
48
Marketing
42
Marketingmanagement
28
Marketing management
27
Brand management
26
Marktforschung
23
Deutschland
22
Einzelhandel
21
Retail trade
21
Customer satisfaction
19
Kundenwert
19
Kundenzufriedenheit
19
Market research
19
Marketingtheorie
19
Customer value
18
Germany
18
Marketing theory
18
Niederlande
17
USA
17
United States
17
Distribution channel
16
Netherlands
16
Vertriebsweg
16
Advertising effects
15
Brand image
15
Markenimage
15
Werbewirkung
15
Advertising
14
Innovation
13
Online retailing
13
Online-Handel
13
Pharmaceutical industry
13
Pharmaindustrie
13
Werbung
13
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Free
7
Undetermined
7
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Article
19
Book / Working Paper
7
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Article in journal
19
Aufsatz in Zeitschrift
19
Arbeitspapier
3
Working Paper
3
Graue Literatur
2
Non-commercial literature
2
Language
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English
25
German
1
Author
All
Verhoef, Peter C.
14
Fischer, Marc
7
Leeflang, Peter
5
Sloot, Laurens M.
4
Doorn, Jenny van
2
Franses, Philip Hans
2
Gensler, Sonja
2
Helmig, Bernd
2
Himme, Alexander
2
Huber, Jan-Alexander
2
Pauwels, Koen H.
2
Sloot, Laurens
2
Torres, Anna
2
Vries, Lisette de
2
Bijmolt, Tammo H. A.
1
Bijmolt, Tammo H.A.
1
Donkers, Bas
1
Everdingen, Yvonne Maria van
1
Freundt, Tjark
1
Giehl, Wolfgang
1
Hanssens, Dominique M.
1
Krafft, Manfred
1
Langerak, Fred
1
Lemon, Katherine N.
1
Lennartz, Eric M.
1
Meffert, Heribert
1
Nierop, Johannes Erjen Maurice van
1
Ou, Yi-Chun
1
Parasuraman, A.
1
Perrey, Jesko
1
Peters, Kay
1
Risselada, Hans
1
Roggeveen, Anne
1
Shin, Hyun
1
Stäbler, Samuel
1
Tribo, Josep A.
1
Tribó, Josep A.
1
Tsiros, Michael
1
Tuk, Mirjam Alexandra
1
Zhang, Sha
1
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Erasmus Research Institute of Management
1
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ERIM report series research in management
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of retailing
3
Journal of business research : JBR
2
Journal of marketing
2
Schmalenbach business review : sbr
2
Die Betriebswirtschaft : DBW
1
Interfaces : the INFORMS journal on the practice of operations research
1
International business review : the official journal of the European International Business Academy
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing management : MM
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
26
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1
Popularity of brand posts on brand fan pages : an investigation of the effects of social media marketing
Vries, Lisette de
;
Gensler, Sonja
;
Leeflang, Peter
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
2
,
pp. 83-91
Persistent link: https://www.econbiz.de/10009558966
Saved in:
2
Does the importance of value, brand and relationship equity for customer loyalty differ between Eastern and Western cultures?
Zhang, Sha
;
Doorn, Jenny van
;
Leeflang, Peter
- In:
International business review : the official journal of …
23
(
2014
)
1
,
pp. 284-292
Persistent link: https://www.econbiz.de/10010236470
Saved in:
3
Co-branding : the state of the art
Helmig, Bernd
;
Huber, Jan-Alexander
;
Leeflang, Peter
- In:
Schmalenbach business review : sbr
60
(
2008
)
4
,
pp. 359-377
Persistent link: https://www.econbiz.de/10003762298
Saved in:
4
Effects of traditional advertising and social messages on brand-building metrics and customer acquisition
Vries, Lisette de
;
Gensler, Sonja
;
Leeflang, Peter
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011749812
Saved in:
5
Customer experience creation : determinants, dynamics and management strategies
Verhoef, Peter C.
;
Lemon, Katherine N.
;
Parasuraman, A.
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 31-41
Persistent link: https://www.econbiz.de/10003834491
Saved in:
6
Generating global brand equity through corporate social responsibility to key stakeholders
Torres, Anna
;
Bijmolt, Tammo H. A.
;
Tribó, Josep A.
; …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 13-24
Persistent link: https://www.econbiz.de/10009552156
Saved in:
7
Assessing consequences of component sharing across brands in the vertical product line in the automotive market
Verhoef, Peter C.
;
Pauwels, Koen H.
;
Tuk, Mirjam Alexandra
- In:
The journal of product innovation management : an …
29
(
2012
)
4
,
pp. 559-572
Persistent link: https://www.econbiz.de/10009561575
Saved in:
8
Understanding the impact of brand delistings on assortment evaluations and store switching and complaining intentions
Sloot, Laurens M.
(
contributor
); …
-
2004
Persistent link: https://www.econbiz.de/10002513507
Saved in:
9
Assessing customer evaluation and revenue consequences of component sharing across brands in the vertical product line
Verhoef, Peter C.
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10002701449
Saved in:
10
The impact of brand and category characteristics on consumer stock-out reactions
Sloot, Laurens M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721972
Saved in:
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