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Popularity of brand posts on brand fan pages : an investigation of the effects of social media marketing
Vries, Lisette de; Gensler, Sonja; Leeflang, Peter - In: Journal of interactive marketing : a quarterly … 26 (2012) 2, pp. 83-91
Persistent link: https://www.econbiz.de/10009558966
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Does the importance of value, brand and relationship equity for customer loyalty differ between Eastern and Western cultures?
Zhang, Sha; Doorn, Jenny van; Leeflang, Peter - In: International business review : the official journal of … 23 (2014) 1, pp. 284-292
Persistent link: https://www.econbiz.de/10010236470
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Co-branding : the state of the art
Helmig, Bernd; Huber, Jan-Alexander; Leeflang, Peter - In: Schmalenbach business review : sbr 60 (2008) 4, pp. 359-377
Persistent link: https://www.econbiz.de/10003762298
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Effects of traditional advertising and social messages on brand-building metrics and customer acquisition
Vries, Lisette de; Gensler, Sonja; Leeflang, Peter - In: Journal of marketing 81 (2017) 5, pp. 1-15
Persistent link: https://www.econbiz.de/10011749812
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Customer experience creation : determinants, dynamics and management strategies
Verhoef, Peter C.; Lemon, Katherine N.; Parasuraman, A.; … - In: Journal of retailing 85 (2009) 1, pp. 31-41
Persistent link: https://www.econbiz.de/10003834491
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Generating global brand equity through corporate social responsibility to key stakeholders
Torres, Anna; Bijmolt, Tammo H. A.; Tribó, Josep A.; … - In: International journal of research in marketing : IJRM ; … 29 (2012) 1, pp. 13-24
Persistent link: https://www.econbiz.de/10009552156
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Assessing consequences of component sharing across brands in the vertical product line in the automotive market
Verhoef, Peter C.; Pauwels, Koen H.; Tuk, Mirjam Alexandra - In: The journal of product innovation management : an … 29 (2012) 4, pp. 559-572
Persistent link: https://www.econbiz.de/10009561575
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Understanding the impact of brand delistings on assortment evaluations and store switching and complaining intentions
Sloot, Laurens M. (contributor);  … - 2004
Persistent link: https://www.econbiz.de/10002513507
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Assessing customer evaluation and revenue consequences of component sharing across brands in the vertical product line
Verhoef, Peter C. (contributor);  … - 2005
Persistent link: https://www.econbiz.de/10002701449
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The impact of brand and category characteristics on consumer stock-out reactions
Sloot, Laurens M. (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721972