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Why brand drugs priced higher than generic equivalents

Iacocca, Kathleen; Sawhill, James; Zhao, Yao - In: International journal of pharmaceutical and healthcare … 9 (2015) 1, pp. 3-19

Persistent link: https://www.econbiz.de/10011302283

Aggregate online brand name pharmacy price dynamics for the United States and Mexico

Fullerton, Thomas M.; Fullerton, Steven L. - In: Economies : open access journal 10 (2022) 5, pp. 1-5

Virtual cross-border medical tourism allows many residents in the United States to purchase brand name medicines from … companies in Mexico without travelling there. Monthly economic reports indicate that the online brand name pharmaceutical … study indicate that online medicine prices in Mexico respond very rapidly to online prices changes in the high-price market. …

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Umbrella branding in pharmaceutical markets

Suppliet, Moritz - 2017

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The brand name prescription drug litigation : comments on Scherer

Harrison, Jeffrey L. - In: International journal of the economics of business 4 (1997) 3, pp. 265-269

Persistent link: https://www.econbiz.de/10001336966

Consumer responses to pharmaceutical-company-sponsored disease information websites and DTC branded websites

Huh, Jisu; Shin, Wonsun - In: International journal of pharmaceutical and healthcare … 9 (2015) 4, pp. 306-329

Persistent link: https://www.econbiz.de/10011479844

Country-of-origin versus brand : consumers' dilemma when choosing between generic and branded drugs in emerging countries

Smaoui, Fatma; Kilani, Fatma Abdellah; Touzani, Mourad - In: The journal of product & brand management 25 (2016) 2, pp. 148-159

Persistent link: https://www.econbiz.de/10011524053

Content analysis of efficacy descriptions on branded pharmaceutical websites

Davis, Joel J. - In: Journal of medical marketing : device, diagnostic and … 12 (2012) 4, pp. 211-220

Persistent link: https://www.econbiz.de/10009685928

Patients' perception towards branded and generic medicines in an emerging economy : a scale development and validation study

Alam, Md. Moddassir; Mittal, Arun; Chawla, Deepak - In: Global business review 20 (2019) 5, pp. 1292-1310

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Pain-Killer : a 19th century global patent medicine and the beginnings of modern brand marketing

Petty, Ross D. - In: Journal of macromarketing 39 (2019) 3, pp. 287-303

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Consumer trust and physician prescription of branded medicines : an exploratory study

Mahmoud, Mahmoud Abdulai - In: International journal of pharmaceutical and healthcare … 10 (2016) 3, pp. 285-301

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