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~subject:"Markenführung"
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Markenführung
Brand management
8
Finland
7
Finnland
6
Logistics provider
5
Logistikdienstleister
5
Outsourcing
5
Beziehungsmarketing
4
Corporate rebranding
4
Customer satisfaction
4
KMU
4
Logistics
4
Logistik
4
Organizational change
4
Relationship marketing
4
SME
4
Service quality
4
Armed forces
3
Brand architecture
3
Brand image
3
Consumer behaviour
3
Corporate branding
3
Customer integration
3
Dienstleistungsqualität
3
Konsumentenverhalten
3
Kundenintegration
3
Kundenzufriedenheit
3
Markenarchitektur
3
Markenimage
3
Militär
3
B-to-B-Marketing
2
Bargaining power
2
Betriebliche Wertschöpfung
2
Business-to-business marketing
2
Company rebranding
2
Corporate brand equity
2
Ethics
2
Ethik
2
Finite mixture structural equation modeling
2
Lieferantenmanagement
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English
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Juntunen, Mari
8
Juntunen, Jouni
3
Autere, Vesa
2
Arantola, Noora
1
Grant, David B.
1
Halttu, Milla
1
Ismagiliova, Elvira
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Juga, Jari
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Oikarinen, Eeva-Liisa
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Saraniemi, Saila
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Tähtinen, Jaana
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Baltic journal of management
1
Corporate reputation review : an international journal
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of nonprofit & voluntary sector marketing
1
Qualitative market research : an international journal
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The journal of brand management : an international journal
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The journal of product & brand management
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The journal of services marketing
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ECONIS (ZBW)
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1
Time-based modifications to process theory illustrations through a corporate rebranding case study
Juntunen, Mari
- In:
Baltic journal of management
10
(
2015
)
2
,
pp. 222-242
Persistent link: https://www.econbiz.de/10010512550
Saved in:
2
Interpretative narrative process research approach to corporate renaming
Juntunen, Mari
- In:
Qualitative market research : an international journal
17
(
2014
)
2
,
pp. 112-127
Persistent link: https://www.econbiz.de/10010348872
Saved in:
3
Recruits' corporate brand co-creation experiences of the Finnish military forces
Juntunen, Mari
;
Juntunen, Jouni
;
Autere, Vesa
- In:
Corporate reputation review : an international journal
15
(
2012
)
2
,
pp. 88-104
Persistent link: https://www.econbiz.de/10009554682
Saved in:
4
Co-creating nonprofit brand equity
Juntunen, Mari
;
Juntunen, Jouni
;
Autere, Vesa
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
2
,
pp. 122-132
Persistent link: https://www.econbiz.de/10010351655
Saved in:
5
Corporate brand building in different stages of small business growth
Juntunen, Mari
;
Saraniemi, Saila
;
Halttu, Milla
; …
- In:
The journal of brand management : an international journal
18
(
2010/11
)
2
,
pp. 115-133
Persistent link: https://www.econbiz.de/10008758990
Saved in:
6
Investigating brand equity of third-party service providers
Grant, David B.
;
Juntunen, Jouni
;
Juga, Jari
;
Juntunen, Mari
- In:
The journal of services marketing
28
(
2014
)
3
,
pp. 214-222
Persistent link: https://www.econbiz.de/10010391432
Saved in:
7
B2B brands on Twitter : engaging users with a varying combination of social media content objectives, strategies, and tactics
Juntunen, Mari
;
Ismagiliova, Elvira
;
Oikarinen, Eeva-Liisa
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 630-641
Persistent link: https://www.econbiz.de/10012291402
Saved in:
8
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
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