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~subject:"Markenführung"
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Markenführung
Konsumentenverhalten
79,058
Consumer behaviour
78,626
Electronic Commerce
22,923
E-commerce
20,558
Theorie
11,306
Theory
11,118
Online-Handel
11,017
Online retailing
10,958
Beziehungsmarketing
10,860
Relationship marketing
10,841
Emotion
10,410
Brand management
7,845
Social Web
6,746
Social web
6,743
Markenimage
6,676
Brand image
6,649
Deutschland
6,312
USA
6,267
Kundenzufriedenheit
6,202
Customer satisfaction
6,196
Online-Marketing
6,080
Internet marketing
6,002
United States
6,002
Internet
5,964
Germany
5,857
Dienstleistungsqualität
5,149
Service quality
5,145
Einzelhandel
5,107
Retail trade
4,976
Brand
4,355
Markenartikel
4,349
Experiment
4,006
Kundenintegration
3,886
Customer integration
3,872
Werbewirkung
3,779
Advertising effects
3,736
Verbraucherverhalten
3,560
Preismanagement
3,313
Pricing strategy
3,308
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1,290
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1
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6,055
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494
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168
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128
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77
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66
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64
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53
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45
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43
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43
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23
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11
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English
7,414
German
433
French
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3
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Loureiro, Sandra Maria Correia
34
Phau, Ian
34
Ko, Eunju
26
Melewar, T. C.
26
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
22
Keller, Kevin Lane
20
Diamantopoulos, Adamantios
19
Guzman, Francisco
19
Hollebeek, Linda D.
18
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
MacInnis, Deborah J.
17
Valette-Florence, Pierre
17
Veloutsou, Cleopatra
17
Dawes, John
16
Wiedmann, Klaus-Peter
16
Burmann, Christoph
15
Khan, Imran
15
Ekinci, Yuksel
14
Fetscherin, Marc
14
Gázquez-Abad, Juan Carlos
14
Kunkel, Thilo
14
Martínez-López, Francisco J.
14
Pelsmacker, Patrick de
14
Sreejesh, S.
14
Dens, Nathalie
13
Fournier, Susan
13
Huber, Frank
13
Park, C. Whan
13
Park, Jungkun
13
Paul, Justin
13
Romaniuk, Jenni
13
Septianto, Felix
13
Shimul, Anwar Sadat
13
Vrontis, Demetris
13
Zarantonello, Lia
13
Ahn, Jiseon
12
Bagozzi, Richard P.
12
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Springer Fachmedien Wiesbaden
15
Information Resources Management Association
7
American Marketing Association
3
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
National Bureau of Economic Research
3
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Fachhochschule Reutlingen / European School of Business
2
Gesellschaft zur Erforschung des Markenwesens
2
Haufe-Lexware GmbH & Co. KG
2
Helmut-Schmidt-Universität
2
IGI Global
2
NetLibrary, Inc
2
Verlag Dr. Kovač
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
De Gruyter Oldenbourg
1
Erasmus Research Institute of Management
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
GfK-Aktiengesellschaft <Nürnberg>
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Internationales Design Zentrum Berlin
1
Karlsruher Institut für Technologie
1
Markendialog <12, 2008, Berlin>
1
Markendialog <5, 2001, Frankfurt, Main>
1
Robert Schuman Centre for Advanced Studies
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Society for Consumer Psychology.
1
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Journal of business research : JBR
433
The journal of product & brand management
294
The journal of brand management : an international journal
290
Journal of retailing and consumer services
255
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
86
European journal of marketing : EJM
80
International journal of hospitality management
76
Journal of marketing communications
74
Marketing intelligence & planning
65
Journal of strategic marketing
64
Journal of fashion marketing and management
62
Journal of promotion management : innovations in planning and applied research
61
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
60
International journal of advertising : the review of marketing communications
58
Journal of international consumer marketing
58
SpringerLink / Bücher
58
International journal of internet marketing and advertising : IJIMA
55
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
54
Journal of marketing management : MM
52
Marketing letters : a journal of research in marketing
51
International marketing review
48
Journal of the Academy of Marketing Science
48
Journal of promotion management : JPM
47
Cogent business & management
46
International journal of consumer studies
45
Journal of global marketing
45
Journal of marketing
45
The journal of consumer marketing
44
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
42
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
The IUP journal of brand management : IJBRM
40
International journal of retail & distribution management
37
Journal of international marketing
36
Journal of Islamic marketing
35
Journal of retailing
35
Industrial marketing management : the international journal for industrial and high-tech firms
34
Qualitative market research : an international journal
34
International journal of contemporary hospitality management
33
European journal of marketing
32
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ECONIS (ZBW)
7,845
BASE
2
EconStor
1
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1
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1
Antecedents of value co-creation activities for online
fashion
brands
Thomas, Lauren Josie
;
Brooks, Simon
;
McGouran, Cathy
- In:
Journal of strategic marketing
28
(
2020
)
5
,
pp. 384-398
Persistent link: https://www.econbiz.de/10012313908
Saved in:
2
The bright and dark sides of online customer engagement on brand love
Siu, Noel Yee-Man
;
Zhang, Tracy Junfeng
;
Yeung, Raissa …
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 957-970
Persistent link: https://www.econbiz.de/10014471162
Saved in:
3
All that is users might not be gold : how labeling products as user designed backfires in the context of luxury
fashion
brands
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
Saved in:
4
Storygiving as a co-creation tool for luxury brands in the age of the internet : a love story by Tiffany and thousands of lovers
Hughes, Mine Üçok
;
Bendoni, Wendy K.
;
Pehlivan, Ekin
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011607063
Saved in:
5
User engagement in social media : an explorative study of Swedish
fashion
brands
Geissinger, Andrea
;
Laurell, Christofer
- In:
Journal of fashion marketing and management
20
(
2016
)
2
,
pp. 177-190
Persistent link: https://www.econbiz.de/10011575484
Saved in:
6
Examining customer engagement and brand intimacy in social media context
Wang, Tien
;
Lee, Fu-Yu
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012238350
Saved in:
7
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
8
How the digital environment and its user experience effects the customer's perception of luxury brands and co-creation of brand value
Richards-Carpenter, Nastaran Norouzi
;
Grantz, Thimo
- In:
Building corporate identity, image and reputation in …
,
(pp. 487-514)
.
2022
Persistent link: https://www.econbiz.de/10012609421
Saved in:
9
Insights into user engagement on social media : indings from two
fashion
retailers
Bonilla Quijada, María del Rocío
;
Olmo, José Luis del
; …
- In:
Electronic markets : EM ; the international journal of …
31
(
2021
)
1
,
pp. 125-137
Persistent link: https://www.econbiz.de/10012547985
Saved in:
10
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
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