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Holistic package design and consumer brand impressions
Orth, Ulrich R.; Malkewitz, Keven - In: Journal of marketing 72 (2008) 3, pp. 64-81
Persistent link: https://www.econbiz.de/10003709043
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Emphasizing brand heritage : does it work? And how?
Rose, Gregory; Merchant, Altaf; Orth, Ulrich R.; … - In: Journal of business research : JBR 69 (2016) 2, pp. 936-943
Persistent link: https://www.econbiz.de/10011436369
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Consumers' brand identity complexity : conceptualization and predictive ability
Orth, Ulrich R.; Rose, Gregory - In: European journal of marketing : EJM 51 (2017) 2, pp. 304-323
Persistent link: https://www.econbiz.de/10011661684
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Store-evoked affect, personalities, and consumer emotional attachments to brands
Orth, Ulrich R.; Limon, Yonca; Rose, Gregory - In: Journal of business research : JBR 63 (2010) 11, pp. 1202-1208
Persistent link: https://www.econbiz.de/10008696670
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Warum sich Menschen an Marken binden : die Steigerung von Kompetenz als Motiv der Markenbindung
Proksch, Michael - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009512575
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Brand attachment and consumer emotional response to unethical firm behavior
Schmalz, Sebastian; Orth, Ulrich R. - In: Psychology & marketing 29 (2012) 11, pp. 869-884
Persistent link: https://www.econbiz.de/10009664853
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Wein & Tourismus : Determinanten und Konsequenzen emotionaler Bindung zu Regionen und deren Marken
Orth, Ulrich R.; Stöckl, Albert - In: Wein und Tourismus : Erfolg durch Synergien und …, (pp. 49-60). 2011
Persistent link: https://www.econbiz.de/10008806971
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Effects of package visuals and haptics on brand evaluations
Littel, Sandra; Orth, Ulrich R. - In: European journal of marketing : EJM 47 (2013) 1/2, pp. 198-217
Persistent link: https://www.econbiz.de/10009718539
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Understanding the relationships between functional, symbolic, and experiential brand beliefs, product experiential attributes, and product schema : advertising-trial interactions r...
Orth, Ulrich R.; Marchi, Renata de - In: Journal of marketing theory and practice 15 (2007) 3, pp. 219-233
Persistent link: https://www.econbiz.de/10003745463
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Nutzung von Verpackungsdesign zur Kommunikation von Markenidentität
Orth, Ulrich R. - In: Vorträge zur Hochschultagung 2007 der Agrar- und …, (pp. 161-168). 2007
Persistent link: https://www.econbiz.de/10003559553